Etsy

Introducing the newest addition to Etsy’s Uplift Makers Program: The Appalachian Creatives Collective 🌄  We’re welcoming 29 makers from the Appalachia region of the U.S., who create unique pieces from ceramics to leather goods, inspired by the community’s craft heritage and storied surroundings. Etsy has long been an onramp to entrepreneurship. As part of that commitment, The Uplift Makers program works to open doors to ecommerce for artisan communities and create opportunities to generate meaningful income. Together with our nonprofit partner Nest we’ve onboarded more than 170 makers to the program to date!  Read on to learn more about the new makers joining Etsy’s community of sellers: https://lnkd.in/gqSF-SYm

At Etsy, we know there’s so much value in hearing firsthand from our seller community how we can continue to support their business journeys to help them grow. 🌱 Recently, Kelly Clausen, VP of Communications and Community, hosted a meetup with sellers in Santa Fe, New Mexico to do just that. It was a wonderful opportunity to connect, share, and learn together. Thank you to Rebecca of Etsy shop FirstCampaign, Jessie of MexiModern, and Jieun of AlmanacforJune for the valuable insights and feedback!

🎉 Exciting news: Etsy’s Mexico City team is growing! Check out the Etsy careers page for opportunities to join our CDMX team: careers.etsy.com We opened our first dedicated office building in CDMX, located in the vibrant Polanco neighborhood. Engineering leaders and members of Etsy’s executive team joined local employees to inaugurate the new office, which is thoughtfully designed to facilitate collaboration and celebrate Mexico City’s rich cultural heritage. We are loving seeing our teams in the new space as they drive some of our most important initiatives, like delivering a delightful, inspiring shopping experience. ✨🇲🇽

Etsy is more than a marketplace; it’s community where over 5 million creators connect with nearly 90 million buyers looking for items that are truly special. 🧡 We're proud to share our 2024 Global Seller Census, highlighting insights on who our sellers are, their motivations, and the economic impact they drive, such as: 🔸97% operate their businesses from home. 🔸89% are businesses of one. 🔸80% of sellers identify as women. 🔸70% consider their shop a business, driven by a desire to earn money while doing something they enjoy. The talent, commitment, and passion of our sellers fuel our marketplace, and we are proud to help them share their creativity with the world. To learn more about our community of sellers, see our 2024 Global Seller Census here: https://lnkd.in/g4J828CJ

It’s official: Etsy is 2025’s #1 Most Innovative Company in North America! 🎉 In an increasingly automated world, we’re proud to stand for something different as the home for human creativity and self expression online. 🧡 Over the last year, we’ve launched innovative product features that blend AI with human touch to make gifting easy and doubled down on our mission to Keep Commerce Human by putting our sellers at the center of everything we do, from Etsy’s shopping experience to our marketing. We’re so proud of what our teams have achieved, and we’re deeply honored to see our work celebrated in this way. Thank you to Fast Company for this meaningful recognition! #FCMostInnovative

At Etsy, we’re always working to connect with heart of our marketplace: our sellers ✨ Etsy team members Isabella Diaz and Amy Fierro recently met with sellers in Tucson, Arizona to hear directly from our community of entrepreneurs about how they built their creative small businesses and their unique artistic processes. A big thanks to Jill, of JillMakes, Mia, of NangijalaJewelry, Sarah, of SarahKaitlinArt, and Alexandra, of AlexandraCatalina for sharing their journeys with us! 🧡

At Etsy, we’re always working to help set our sellers up for success 💌 Our recent virtual event “EtSEO” was designed to do just that. Sellers from around the world connected virtually with our panel of experts – including leaders from Etsy’s product & merchandising teams and veteran Etsy seller Cat Hutchings of Moonlight Supplies Sellers – to learn: 🔍Etsy Search Engine Optimization best practices to help their shops stand out to buyers. 💡Helpful tips for improving a listing’s visibility in searches through live critiques. Thanks to the Etsy Community team for hosting and, of course, our enthusiastic community of sellers for making these events a success! 🧡 Watch the recording of the event here: https://etsy.me/EtSEO

This morning Etsy reported our fourth quarter and full year 2024 results. “Despite facing significant GMS headwinds in 2024, we are proud to have delivered year-over-year revenue growth and very strong profitability, while simultaneously investing in our future,” said Josh Silverman, Etsy, Inc. Chief Executive Officer. “Foundational improvements in the Etsy marketplace, particularly in quality, reliability, and in making our app a place for discovery, are already enhancing customer experiences - which we believe will further differentiate the Etsy experience, driving consideration and purchase frequency as we work to get back to GMS growth.” To watch the full video earnings call, see investors.etsy.com.

As part of Etsy’s ongoing commitment to connecting with sellers, Veronica (Vero) Heino and Tida Sroivattana from our Community team got together with local sellers in Miami. ☀️ Sofia, owner of Chofa, and Elina, owner of ElinaDesignsCo, shared how starting their creative small businesses on Etsy marked the start of their entrepreneurial journeys—and gave us a peek into how they make the magic happen in their shops. These meetups are an important way to nurture our vibrant community and gather insights from sellers that complement Etsy’s in-depth research, helping us continuously improve the seller experience.

At Etsy, one of our guiding principles is that we Commit to our Craft, which means that we’re constantly looking for opportunities to test and adopt new best practices, and share what we learn. 🪡 Our team of engineers and designers working on Etsy’s Android app lived this value when they explored opportunities to improve Etsy’s user interface on Android by testing adoption of Jetpack Compose as our preferred UI toolkit. Their successful experiments eventually culminated in a full rewrite of one of the primary screens in the app to improve the user experience. Check out our newest Code as Craft blog to discover what the team learned, and how they solved for challenges along the way: https://lnkd.in/ghJ3uXCW