Aument

💸 The Psychology of Pricing: How Rounding Can Boost Your Sales 💸 Have you ever wondered why prices ending in .99 work so well? Turns out, it’s not just a marketing trick—it’s rooted in how our brains process numbers. 🧠 Our latest article examines the psychological impact of rounding prices and how it can make a surprising difference in sales. 📊 What you’ll learn: - Why $19.99 feels way cheaper than $20.00 (hint: it's all about perception) - How rounding impacts customer decision-making and boosts conversion rates - The right way to use rounded pricing to increase profitability without cheapening your brand If you're in e-commerce, this is a must-read for optimizing your pricing strategy! 👉 Read the full article here: https://lnkd.in/dKiY9qgr #pricingstrategy #ecommerce #salespsychology #rounding #aument #retailtech

Join us for an exciting Aument product update! 🎉 We’ve introduced new features, including: • Variant Insights: Get detailed margin and price suggestions at the variant level, and easily create clearances or promotions. • CSV Import for Pricing Strategies: Import your products by SKU to craft tailored pricing strategies. • Enhanced Tag Selection: Now select products using multiple tags or collections for more precise targeting. • In-Platform Reporting: Compare promotion performance against previous periods without spreadsheets. Track KPIs like units, gross profit, and more. Stay tuned for upcoming features like Clearance reporting and dynamic pricing. Watch the full update for all the details! https://lnkd.in/derTP3hT

Last week at Aument, we rolled out our Clearance price strategy in the app. This week, we are testing the reporting side of that feature with our heavy users and making adjustments based on their feedback. We are clearing out excess inventory with spectacular results: 24% more units sold and a 5% increase in gross profit. Considering these products were out of season, this is a fantastic outcome. Additionally, we use Polaris from Shopify to reduce friction for the end user and provide a seamless experience. Kudos to the team Alan Helouani, Emilio Di Marco, Felipe Plazas, Manuel Marcano, Nicolás Antuña, Sofía Nazarena Di Buccio, and Sacha Landesmann We are achieving such great development and iteration velocity! 👏👏👏👏👏

🚨 🦈 New Entry Alert! 🦈🚨 I analyzed Gymshark ’s 4th of July price strategy week. Here’s a teaser for you: - From the start of the week to July 1st, Gymshark offered up to 60% off for apparel and 50% off for gym clothes. But that was just the beginning! - From July 4-7, they went all out with an extra 25% discount coupon on top of existing discounts. 🤯 - Deals got crazy: socks for $1.20 and hoodies for $15. The catch? These deals were for... Key learnings and insights await you in the full entry. #Ecommerce #PricingStrategy #Gymshark #Aument #SalesAnalysis #Marketing 🦈🦈🦈🦈

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