Arta Finance

“Liberation Day” news triggered the sharpest market drop today since 2020, and our members showed up with questions. So, this afternoon we hosted a rapid-fire Q&A for Arta members to unpack the volatility and explore what it means moving forward. Some key insights from the session: 1️⃣ Market drawdowns feel unprecedented in the moment—but they rarely are. This is the 7th 10%+ correction since 2008. Staying invested through periods like these has historically been rewarded. 2️⃣ Tariffs create uncertainty by raising consumer costs and prompting corporate caution—two key reasons markets often react sharply to trade tensions. 3️⃣ Timing the bottom is nearly impossible. Instead, we’re seeing members take a more measured approach—easing in over time to manage risk and capture better entry points as the market evolves. 4️⃣ Diversification still  matters. Safe-haven assets like gold and treasuries are holding steady, while overlooked exposures, like certain commodities and defensive sectors, are showing resilience. We’re here to answer your questions.  Visit Arta Finance to learn more about how we can help you through times like these.

Your investment adviser might be able to suggest stock picks or walk you through your portfolio. But can they do it in Gen Z slang? That’s one part of the sales pitch from Arta Finance, a wealth-management startup led by an ex-Google executive and backed by the former chief executive of UBS. Arta is rolling out an AI assistant that can dispense financial advice in spoken conversations—and in any preferred parlance. Here’s one response to a client query, asking the assistant to explain an investment strategy in the style of Gen  Z: “Low-key gonna break down ur investment plan rn… no cap, ur portfolio is fire!” With fees on many financial services under siege, more banks and brokerages are eager to expand into the lucrative advice business. Arta is betting that the twenty and thirty-something millionaire set will value convenience and lower fees —- more than the face-to-face investment guidance of their parents’ generation. You can read more about the way that AI is working its way into the wealth management business here:

Arta Finance—founded by ex-Google exec Caesar Sengupta and backed by former UBS CEO—just dropped an AI advisor fluent in Gen Z slang. It delivers personalized, risk-aligned insights ("Your portfolio is fire!"), marking a shift toward conversational AI in wealth management. Certifications like AI+ Finance by AI CERTs™ will help financial advisors stay ahead in this evolving landscape. #AI #Fintech #AICERTs

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Check out the livestream of our Arta AI launch event happening now in NYC! Link in the comments.

📢 Update: Introducing Arta AI livestream has moved to Youtube. Please head over now. We’ll see you there! https://lnkd.in/gG8Ags_z

📢 Update: We’ve Moved! Our livestream is now on YouTube https://lnkd.in/gG8Ags_z We’ll see you there!

📢 Update: We’ve Moved! Our livestream is now on YouTube https://lnkd.in/gG8Ags_z We’ll see you there! Arta Finance is hosting Introducing Arta AI . Make sure to attend it today.

The Wall Street Journal sat down with CEO Caesar Sengupta and Arta investor and advisor Ralph Hamers for a look at Arta AI. We’re excited to see our story shared just ahead of today’s launch event in NYC! Thank you to Hannah Erin Lang and the The Wall Street Journal team for taking the time to learn about what we’re building and why it matters. 📖 Read the full story here: https://lnkd.in/g9T6Fkfa

Today is the day! Don’t miss the Arta AI launch event via livestream! Arta CEO Caesar Sengupta will introduce a major milestone in the evolution of wealth management technology and you’ll be among the first to see it! Hear from Arta Advisor Ralph Hamers and the Arta team including Edward Chiang, Melissa-Ann Chan and Anu Rajan. https://lnkd.in/gvsainRY