Archer Education

At Archer, we believe you know your institution best. That's why we developed our Online Growth Enablement approach: you can scale your enrollments, build your team’s knowledge, and stay in control of what matters most.

Every stage of the enrollment journey matters. In our latest #HEMJ article, senior editor Michael Longo shares data-driven strategies to help institutions support students from first touch to enrollment 🎯 Read the full article here: https://bit.ly/42wqAWU

Spotted: Paid media guru Joshua Stanze speaking to Johnson County Community College students about digital marketing, shifts in paid media, and how Archer uses data to make informed marketing decisions.

In higher ed marketing, attracting prospective students is just the beginning — your ability to convert is what determines success. That’s especially true when your audience includes adult learners, who bring unique needs and challenges to the enrollment journey. Many are balancing work, family, and other responsibilities—in fact, 75% are employed in some capacity while pursuing their degree. Strategic, ongoing engagement is essential, particularly when it happens on the platforms they already use. Archer helps institutions connect with adult learners through personalized, timely social media interactions that move them from interest to enrollment. Digital Marketing team members Eleni Konstas and Paige Snook share the Archer approach lead generation: → Acquisition A mixed lead ad strategy across channels can drive up to 125% more lead volume while reducing cost per lead by 60% (Meta). With a targeted, cross-platform approach, Archer is able to boost reach, lower costs, and optimize marketing spend to keep institutions competitive. → Qualification Effective lead qualification is key to enrollment success. We streamline this process with customizable lead forms featuring conditional logic, targeted questions, and next-step prompts, so institutions can optimize lead intake while offering course brochures and webinars as incentives to engage and pre-qualify prospective students. → Nurture Lead nurturing tools keep prospective students engaged throughout the enrollment journey with personalized communication, strategic touchpoints, and long-term engagement strategies. From Q&A invitations and application reminders to event highlights, institutions can maintain consistent, tailored interactions that guide students toward enrollment. The result? More qualified applicants, lower acquisition costs, and higher enrollments.

Whether you're a faculty member looking to grow your impact, or a higher ed marketing leader trying to stand out in a crowded graduate market, this lightning talk is for you. Dustin York, Ed.D. & George Bradley will cover: → How academic thought leadership advances careers (tenure, fellowships, media presence) → How media visibility drives graduate enrollment and brand perception → Easy, practical strategies to elevate faculty without burning them out

Faculty are the heart of an institution, and their voices matter more than ever. Whether you're a faculty member looking to grow your impact, or a higher ed marketing leader trying to stand out in a crowded graduate market, this lightning talk is for you. Dustin York, Ed.D. (Maryville University of Saint Louis) & George Bradley (Archer Education) will cover: → How academic thought leadership advances careers (tenure, fellowships, media presence) → How media visibility drives graduate enrollment and brand perception → Easy, practical strategies to elevate faculty without burning them out Register now: https://lnkd.in/eyHVH3vh

Headed to ASU+GSV Summit next week? Brian Hartnack will be there talking about the future of enrollment and engagement powered by AI.

Help us celebrate our amazing March Archie Award recipients: Mekeighla, Matt, Kim, Josh, Jacob, and Camille! 🎉 Thank you for the energy, passion, and teamwork you bring every day. #CherishTeamwork

Wrapping up an excellent week at UPCEA with a discussion about online organization structures. Many thanks to our colleagues and partners who shared their experiences building scalable online operations: Kady Lamb, M.S. and Ilianna Kwaske, Ph.D. at Tulane, Jason Fish and Chris Martin at Purdue Online, and our own Melanie Andrich, MBA.

Join Archer and our colleagues at Purdue Global and Tulane University for a discussion on online organizational models. We’ll be talking about centralized and matrix models, and the importance of a strategic plan that aligns with each approach. 📅 Wednesday, March 26 ⏰ 10 AM, MT 📍 Plaza 2-3 #UPCEA