In higher ed marketing, attracting prospective students is just the beginning — your ability to convert is what determines success. That’s especially true when your audience includes adult learners, who bring unique needs and challenges to the enrollment journey. Many are balancing work, family, and other responsibilities—in fact, 75% are employed in some capacity while pursuing their degree. Strategic, ongoing engagement is essential, particularly when it happens on the platforms they already use. Archer helps institutions connect with adult learners through personalized, timely social media interactions that move them from interest to enrollment. Digital Marketing team members Eleni Konstas and Paige Snook share the Archer approach lead generation: → Acquisition A mixed lead ad strategy across channels can drive up to 125% more lead volume while reducing cost per lead by 60% (Meta). With a targeted, cross-platform approach, Archer is able to boost reach, lower costs, and optimize marketing spend to keep institutions competitive. → Qualification Effective lead qualification is key to enrollment success. We streamline this process with customizable lead forms featuring conditional logic, targeted questions, and next-step prompts, so institutions can optimize lead intake while offering course brochures and webinars as incentives to engage and pre-qualify prospective students. → Nurture Lead nurturing tools keep prospective students engaged throughout the enrollment journey with personalized communication, strategic touchpoints, and long-term engagement strategies. From Q&A invitations and application reminders to event highlights, institutions can maintain consistent, tailored interactions that guide students toward enrollment. The result? More qualified applicants, lower acquisition costs, and higher enrollments.
