Alma

We have not one… not two… but three campaigns competing on the world’s biggest stage for marketing effectiveness! We’re thrilled to announce that Intuit QuickBooks Think Ote, Molson Coors Beverage Company Beernaments, and Riviana Foods Unfollow la Receta are Grand Effie Contenders at this year’s Effie Worldwide Global Best of the Best Awards—a celebration of the most effective marketing campaigns from around the globe. Fingers crossed for the winner announcements coming mid-April—we’re counting down the days! 🙌

We're excited to have another campaign competing in The Webby Awards with Tobacco Free Florida's THE FACTS NOW Behind The Screen campaign for Video & Film.   Visit the link below to learn more about the campaign and vote from now until April 17! 🗳️ https://lnkd.in/gEgJxTXs

We struck Gold and Silver at the Hispanic Marketing Council Strategic Excellence Awards for our Late campaign with Memorial Sloan Kettering Cancer Center! Huge shoutout to talented team who made this magic happen and helped Hispanics #getcheckedatiempo for cancer. ⏰👏

We're proud to be competing in The Webby Awards with our social campaign for Intuit QuickBooks, where we connected with real small businesses to show them how working with QuickBooks can help them ‘business differently’.    Now, it’s time for you to vote! (Hopefully, for us.) Visit the link below to learn more and vote from now until April 17! 🗳️    https://lnkd.in/grYY4dKa

New work alert! 😎 We all know the Coors Light can is cold-activated, and now, so are our radio announcers. See how our voice actors handled the 42-degree cold plunge while reading our ad that explains just how cold a Coors Light can is when it's the perfect temperature. 🧊 Read more about the campaign and watch the full video on Ad Age.👇 https://lnkd.in/ejxbVQg4

We’ve scored three shortlists at this year’s Hispanic Marketing Council Strategic Excellence Awards for Memorial Sloan Kettering Cancer Center Late and McDonald's Spotlight Dorado 2.0. Congrats to our team and partners! Winners will be revealed on April 8—stay tuned! 👀

General market marketing isn’t just outdated - it’s out of touch. Culture moves people, and if brands want to keep up, they need to ditch outdated playbooks and lead with culture-first insights. That means going deeper than language, beyond stereotypes, and embracing the nuances that truly connect. It’s what made the launch of McDonald’s limited-time Dulce de Leche Frappé resonate. It’s what inspired young Californians to prevent blackouts. Mass appeal isn’t about speaking to everyone, it’s about understanding them. 👥 Read more in this piece co-authored by Cassidy Wilber, Group Strategy Director at adam&eveDDB US, and Mauricio Cadena, Group Strategy Director at Alma. 👏 https://lnkd.in/dTzZuD8M via The Drum. #DDB #CultureFirst

As we near the end of March, our team is looking back on some ungeneral moments that continue to highlight its impact across different industries. Check out a few examples of how its making waves in U.S. culture in our recap. 👇

Congrats to two of our creatives Daniel Corrêa and Bruno Trad, who were selected for the Shortlist jury at this year's New York Festivals Advertising Awards, which recognizes the best creative work across the globe. 🌎🌟    Learn more about the awards at newyorkfestivals.com, and submit your entries by the final deadline on May 9. 🗓️ 

Happy #NationalGirlScoutDay! Today we're celebrating one of our partners Girl Scouts of the USA as they celebrate 113 years of making the world a better place and impacting the lives of over 50 million girls and women. Recently our alma team took a day trip to meet with the Girl Scouts of Tropical Florida, where we heard more about the organization, its goals, and how girls' courage, confidence, and character are built more strongly #BecauseOfGirlScouts. 🌟