Alma’s Post

General market marketing isn’t just outdated - it’s out of touch. Culture moves people, and if brands want to keep up, they need to ditch outdated playbooks and lead with culture-first insights. That means going deeper than language, beyond stereotypes, and embracing the nuances that truly connect. It’s what made the launch of McDonald’s limited-time Dulce de Leche Frappé resonate. It’s what inspired young Californians to prevent blackouts. Mass appeal isn’t about speaking to everyone, it’s about understanding them. 👥 Read more in this piece co-authored by Cassidy Wilber, Group Strategy Director at adam&eveDDB US, and Mauricio Cadena, Group Strategy Director at Alma. 👏 https://lnkd.in/dTzZuD8M via The Drum. #DDB #CultureFirst