Agital

Thinking about switching ESPs but overwhelmed by the process? 😬 You're not alone. Email migration can feel like a massive risk, but when done right, it’s a game-changer for performance, scalability & support. That's why the Agital team and Amanda S. teamed up with Yotpo to help marketers confidently navigate the switch. The guide breaks it all down: ✅ Signs it’s time to consider migrating your ESP. ✅ What to watch out for (like deliverability & scaling costs). ✅ How to make the transition seamless (not stressful) ✅ Real advice from marketers who’ve done it. If your email feels stagnant or your ESP isn’t hitting the mark—it might be time! 🔗 Link in comments

Big thanks to Search Engine Journal for featuring our on-demand webinar! If you're in eCommerce and not already using AI to boost your growth, now’s the time to catch up 👀👀 Here's a few things we go over: ✅ How to cut costs while keeping customers happier than ever. ✅ The secret to automating 95% of your support without sounding robotic. ✅ Tools that turn content creation from a time waste into a power move.

SEO Tip: Google doesn’t just read your content—it creates vector embeddings for both your text and your images. Most SEOs know embeddings help Google understand on-page language, but fewer realize it’s doing the same for visuals—and comparing them to your content and keywords. Google has a free public tool that lets you upload two images and see how visually or semantically similar they are, using cosine similarity. In the screenshot below, we compared two AI-generated images that share similar themes (green goblins, chaos, and cash)—but Google’s model still sees them as only scoring .34 similar in cosign similarity. So what does this mean for SEOs? • If your images don’t match the topic or reinforce your keyword intent, Google can detect that. • If you’re using decorative, stocky, or off-topic visuals, there’s a chance they’re hurting more than helping. • It’s another reason to think about image relevance, not just alt text or file names. This adds a new layer to content optimization: Does your visual content actually support your topical authority? Have you explored how Google handles image embeddings? Want a link to test the tool? (And yes, the image below is a nod to that now-viral description of SEOs as goblins rolling in cash and fighting alligators.)

We're #hiring! Looking for a sharp, driven Media Strategist to join our team.

Hey eCommerce pros, Ad costs are up, search is shifting fast, and live shopping is exploding. This month, experts Ethan Kramer, Meghan Houston, Melissa Knowlton, Ximena Dergal, and Dan Hinckley are sharing strategies to help you cut spend, boost visibility, and drive real growth. Here’s what’s inside: 🟣 #Shopifyads are getting pricey. Learn how to #lowerCPMs using #TikTok Shop and YouTube Shorts—April 9 with Ethan, Meghan & Melissa. 🟣 TikTok = next-level #ROAS. Join Ethan Kramer & Ximena Dergal on March 26 to master Spark Ads, TikTok Shop, and qualify for $2.5K in ad credits. 🟣 #Redditads are underrated. Tap niche audiences, lower CPCs, and reach users you won’t find on Meta or Google. 🟣 #Liveshopping is booming. Get the playbook to convert in real time and tap into a $35B opportunity. 🟣 #SEO tip from Dan Hinckley: Google’s AI Overviews picked up his blog 6 hours after publishing—structure your #content right and it could happen to you. Let’s get into it. ⚡

Excited to see our partner, Yotpo, leading the way in seamless email migration solutions. Navigating the digital jungle with ease! 🌿 #Innovation #EmailMarketing

By 2025, live shopping in the U.S. will be worth $35 BILLION. If your brand isn’t leveraging it yet, you’re leaving money on the table. Many brands are eager to test live shopping, but those who’ve tried it often struggle to see real results. It’s harder than it looks—without the right strategy, engagement falls flat, and conversions don’t follow. Here are 4 key ways to make live shopping work for you: ✅ Build Hype Beforehand – Promote events through email, SMS, and social media with exclusive deals and countdowns. ✅ Make It Interactive – Respond to comments, answer questions in real time, and use polls or giveaways to keep viewers engaged. ✅ Leverage Influencers & Creators – Partner with trusted voices in your niche to expand reach and credibility. That’s not all, though. The right platform for your niche can make or break your success. Want to see which one fits your brand best? Get the full breakdown in the blog with the link in our bio 👇👇👇

🚨 37% of ad spend is wasted before eCommerce brands even scale. 🚨 That’s THOUSANDS of dollars lost—not because your product isn’t great, but because the testing phase wasn’t set up to find high-intent buyers and maximize ROAS. If your eCommerce Meta Ads aren’t delivering the leads and revenue your team expects, your testing strategy could be to blame. At 2 PM ET today we'll go over how to: ✅ Fix the testing mistakes that drain ad budgets before a campaign scales. ✅ Dial in targeting so you’re not paying for the wrong clicks. ✅ Turn testing into a growth strategy, not just a money pit. ✅ Use custom labels and audience signals to make Meta Ads more effective. ✅ Optimize landing pages so ad traffic actually converts. Join us live and get the insights that will make your ad spend work harder. 📌 Check the comments to save your seat & get the playbook after!

SEO Tip: In 2025, personalization is a key factor in Google search results. It's powerful enough to help you outrank giants like Microsoft for users who frequently visit your site. Last year, Google significantly increased the influence of personalization in its ranking algorithm. Now, at the bottom of each SERP for logged-in users, Google indicates whether rankings have been personalized with a message stating "Results are personalized," alongside an option to "Try without personalization." When you select "Try without personalization," the search rankings can shift dramatically. For instance, consider the search query "5 excel functions." With personalization enabled, Go Fish Digital ranks #1, even outranking Microsoft's own support articles. Without personalization, we drop to #3. Takeaway: Focusing on building a loyal audience and growing the number of frequent visitors to your site has become crucial. Google's personalized rankings reward sites that continuously provide value to their visitors. Strengthening brand loyalty and consistently engaging your audience can significantly boost your visibility in personalized search results, allowing you to outperform even major competitors. Have you noticed personalization in your search results?

Agital had a BLAST at eTail last week! We had an amazing time at eTail last week learning, connecting, and seeing what is unfolding in the retail space. Huge thanks to everyone we met for the great conversations! Can’t wait for more events like this. 🚀 #eTail #Networking #RetailInnovation