Agital

Ad spend’s rising, your CPCs are spiking, and it’s only Wednesday. CPMs have jumped 2–10% since 2021 📈, and that’s before you factor in rising tariffs, changing consumer habits, and platform shifts that keep marketers guessing. Join us TODAY at 2 PM ET for a live webinar where Ethan Kramer, Meghan Houston, and Melissa Knowlton will break down: 💡 Why paid media costs are rising in 2025 (and how to prepare). 💡 Smart ways to stretch your budget across TikTok Shop, Meta & Shorts. 💡 How to identify early signals it’s time to pivot your strategy. 💡 The truth behind CPC spikes: competition, algorithm, or bid strategy? 💡 How to keep growing, even when your margins are shrinking. Don’t let rising costs shake your strategy—join us today and get your calm (and profit) back. Sign up now using the link in our comments to attend live or catch the replay tomorrow.

We’ll be in Boston soon—will you? We’re heading to Retail Summits Boston to connect with ecommerce leaders, explore what’s next in retail, and share how we're helping brands scale smarter. If you're planning to attend, let’s meet up and talk strategy—whether you're focused on customer retention, omnichannel growth, or making the most of social & search. 📍 April 10 | Boston, MA 📩 Send us a message to connect! #RetailSummits #EcommerceStrategy #DigitalMarketing #Agital #RetailInnovation #BostonEvents

Is TikTok getting a second life—or just a longer leash? 👀 Trump’s latest executive order gives TikTok 75 more days in the U.S., but nothing’s guaranteed. If ByteDance keeps the algorithm, national security concerns (and uncertainty for brands) don’t go anywhere. eCommerce brands relying on TikTok? You're not alone if you're wondering: 🚨 What happens if it does get banned. 🚨 How to shift your TikTok audience to owned platforms. 🚨 Where to reinvest ad spend for strong ROI. 🚨 What channels are still driving growth. 🚨 How to stay ahead when the rules keep changing. Whether TikTok is here to stay or go, The 2025 TikTok Ban-Demic: Survival Strategies for Ecommerce will help you react fast & realign your strategy with confidence. 👇 Watch it on-demand...link’s in the comments.

Thinking about switching ESPs but overwhelmed by the process? 😬 You're not alone. Email migration can feel like a massive risk, but when done right, it’s a game-changer for performance, scalability & support. That's why the Agital team and Amanda S. teamed up with Yotpo to help marketers confidently navigate the switch. The guide breaks it all down: ✅ Signs it’s time to consider migrating your ESP. ✅ What to watch out for (like deliverability & scaling costs). ✅ How to make the transition seamless (not stressful) ✅ Real advice from marketers who’ve done it. If your email feels stagnant or your ESP isn’t hitting the mark—it might be time! 🔗 Link in comments

Big thanks to Search Engine Journal for featuring our on-demand webinar! If you're in eCommerce and not already using AI to boost your growth, now’s the time to catch up 👀👀 Here's a few things we go over: ✅ How to cut costs while keeping customers happier than ever. ✅ The secret to automating 95% of your support without sounding robotic. ✅ Tools that turn content creation from a time waste into a power move.

SEO Tip: Google doesn’t just read your content—it creates vector embeddings for both your text and your images. Most SEOs know embeddings help Google understand on-page language, but fewer realize it’s doing the same for visuals—and comparing them to your content and keywords. Google has a free public tool that lets you upload two images and see how visually or semantically similar they are, using cosine similarity. In the screenshot below, we compared two AI-generated images that share similar themes (green goblins, chaos, and cash)—but Google’s model still sees them as only scoring .34 similar in cosign similarity. So what does this mean for SEOs? • If your images don’t match the topic or reinforce your keyword intent, Google can detect that. • If you’re using decorative, stocky, or off-topic visuals, there’s a chance they’re hurting more than helping. • It’s another reason to think about image relevance, not just alt text or file names. This adds a new layer to content optimization: Does your visual content actually support your topical authority? Have you explored how Google handles image embeddings? Want a link to test the tool? (And yes, the image below is a nod to that now-viral description of SEOs as goblins rolling in cash and fighting alligators.)

We're #hiring! Looking for a sharp, driven Media Strategist to join our team.

Hey eCommerce pros, Ad costs are up, search is shifting fast, and live shopping is exploding. This month, experts Ethan Kramer, Meghan Houston, Melissa Knowlton, Ximena Dergal, and Dan Hinckley are sharing strategies to help you cut spend, boost visibility, and drive real growth. Here’s what’s inside: 🟣 #Shopifyads are getting pricey. Learn how to #lowerCPMs using #TikTok Shop and YouTube Shorts—April 9 with Ethan, Meghan & Melissa. 🟣 TikTok = next-level #ROAS. Join Ethan Kramer & Ximena Dergal on March 26 to master Spark Ads, TikTok Shop, and qualify for $2.5K in ad credits. 🟣 #Redditads are underrated. Tap niche audiences, lower CPCs, and reach users you won’t find on Meta or Google. 🟣 #Liveshopping is booming. Get the playbook to convert in real time and tap into a $35B opportunity. 🟣 #SEO tip from Dan Hinckley: Google’s AI Overviews picked up his blog 6 hours after publishing—structure your #content right and it could happen to you. Let’s get into it. ⚡

Excited to see our partner, Yotpo, leading the way in seamless email migration solutions. Navigating the digital jungle with ease! 🌿 #Innovation #EmailMarketing

By 2025, live shopping in the U.S. will be worth $35 BILLION. If your brand isn’t leveraging it yet, you’re leaving money on the table. Many brands are eager to test live shopping, but those who’ve tried it often struggle to see real results. It’s harder than it looks—without the right strategy, engagement falls flat, and conversions don’t follow. Here are 4 key ways to make live shopping work for you: ✅ Build Hype Beforehand – Promote events through email, SMS, and social media with exclusive deals and countdowns. ✅ Make It Interactive – Respond to comments, answer questions in real time, and use polls or giveaways to keep viewers engaged. ✅ Leverage Influencers & Creators – Partner with trusted voices in your niche to expand reach and credibility. That’s not all, though. The right platform for your niche can make or break your success. Want to see which one fits your brand best? Get the full breakdown in the blog with the link in our bio 👇👇👇