REQ, An Agital Company

REQ is a proud sponsor of the EY Entrepreneur of the Year program, supporting the bold visionaries who are driving economic growth and shaping the next generation of innovation in the Mid-Atlantic. Rachel Jacovino | PNC I Cresa DC I Marsh I ADP I Cooley LLP I DLA Piper

🚨 This Friday! 🚨 Join Brooke Weller and Carly Schrager to learn how to turn your marketing automation investment into a powerful revenue driver. They'll show you how to align organizational goals, master key features, and implement industry best practices. Don't miss it! Secure your spot: https://lnkd.in/gJqUEVce #MarketingAutomation #MarTech #MarketingROI

Could your martech stack be working harder for you? Join Carly Schrager, Head of North America Marketing Automation Engagements at Bluprintx, and Brooke Weller, SVP, Media & Analytics for an exclusive webinar hosted by REQ, An Agital Company. 📅 Friday, March 14th ⏰ 1:00 PM EST Marketing automation isn’t dead—it’s transforming. Learn how to maximize your ABM strategy with a tech stack that blends cutting-edge innovation with proven fundamentals. Join us and learn: ✔ The Evolution of Marketing Automation – Explore how the landscape is changing and what it means for your strategy. ✔ Futureproofing Your Martech Stack – Optimize your ABM strategy, activate the right platforms, and build for long-term success. ✔ AI & Martech: What’s Next? – Cut through the hype and uncover how AI is reshaping marketing automation and how you can stay ahead. Don’t miss this expert-led discussion. Register now: https://lnkd.in/equyX7aT #MarketingAutomation #ABM #Martech #DigitalTransformation

📣 𝗪𝗲'𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴! Our Public Relations team at REQ, An Agital Company, is looking for a talented Account Executive (2-4 years of experience) to join our team! If you're passionate about marketing communications and ready to make an impact, this is your opportunity to work with a dynamic group that thrives on creativity, strategy, and results. - Ideal candidates are based in the 𝗪𝗮𝘀𝗵𝗶𝗻𝗴𝘁𝗼𝗻, 𝗗.𝗖. 𝗮𝗿𝗲𝗮 - Strong 𝗺𝗲𝗱𝗶𝗮 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀, 𝘄𝗿𝗶𝘁𝗶𝗻𝗴, and 𝗰𝗹𝗶𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 skills preferred - Opportunity to work on cutting-edge campaigns in a collaborative environment Know someone who’d be a great fit? 👇 Tag them in the comments!  Or apply today: https://lnkd.in/e3a4hWVZ #PRJobs #MarketingCommunications #DCJobs

Marketing automation is dead. Well, not quite—but it is changing quickly. Join us March 14 at 1 PM EST to hear from martech leaders Brooke Weller and Carly Schrager as they dive into: ✔ What’s changing with marketing automation ✔ How to leverage tools for real, future-proofed impact ✔ When to balance AI integration with tried and true basics Reserve your spot today to join the conversation! https://lnkd.in/gasrGsiy Bluprintx REQ, An Agital Company #marketingautomation #martech #ai #digitalmarketing

It's no surprise things in the #digitalmarketing space are evolving fast as ever. The past few months have been a whirlwind! Fortunately, our Media & Analytics team tracked down the top news so you don't have to. Take a look at some of the key industry updates we've seen taking shape - and what you can do stay ahead of the curve. 💪

This morning, I attending the "Marketing for Growth: Strategies to Thrive in 2025" event hosted by the Northern Virginia Technology Council (NVTC). The conversation between Mark Freeman Neeti Patel Lauren Leva Colby Proffitt and Tanya Nazarian was insightful, especially when it comes to navigating how marketing strategies are shifting in response to tech advancements and a competitive digital landscape. Here are a few takeaways that track with what we are seeing at REQ, An Agital Company: ✅ AI Integration and Automation: The use of AI tools is expanding beyond content generation. From data analysis to marketing recommendations, leveraging AI for data-driven insights—like identifying high-conversion customer profiles—is becoming a real use case for businesses striving to optimize their marketing efforts. ✅ Brand and Thought Leadership: Strong brand presence, paired with thought leadership, is a must for long-term success. Investing in executive branding and creating content that positions leaders as credible industry voices helps build trust and authority, which is critical as consumers and clients increasingly research brands online before making decisions. ✅ Demand Generation vs. Brand Awareness: The ongoing debate around balancing demand generation and brand awareness continues to evolve. Companies are realizing that while demand generation drives immediate leads, cultivating brand awareness through thought leadership, PR, and executive visibility can build a more sustainable foundation for growth. ✅ Refining Content Strategy and Engagement: Creating high-quality, original content that speaks directly to the needs and pain points of target audiences continues to be a great investment. Engaging formats like video storytelling are increasingly important for fostering deeper connections with customers. Are you experiencing the same shifts in marketing focus/efforts? It will definitely be interesting to see how these trends continue to shape the marketing landscape in 2025! cc: Robin Foster Bectel Elizabeth Shea #ThoughtLeadership #BrandAwareness #ContentStrategy #MarketingCommunications #ExecutiveBranding #FutureOfMarketing #PR #MarketingTrends

Coming off a great year of growth, our PR team shook off the winter doldrums yesterday and brainstormed new ways to grow our business and add value to our clients. We encourage all of our clients to brainstorm with us throughout the year to give us fresh perspective on sticky problems and set us all up for success in reaching their business goals. Here is a throwback blog Robin Foster Bectel did a few years ago with tips on how to hold a brainstorm with your team. Enjoy! https://lnkd.in/gMAUM66z

In depth audits are an essential step when setting your #mediastrategy to identify opportunities for quick wins and inform larger scale shifts. 🎯 The result? - Immediate impact - Lasting improvement Connect with Brooke Weller and her team to get your complimentary audit and start optimizing your media strategy! https://lnkd.in/g9eyHHnY

The REQ, An Agital Company team is still talking about all the insightful takeaways we heard at this year's #MarComSummitDC 💡 Our SVP of Public Relations Robin Foster Bectel moderated a panel of B2B marketing experts as they discussed the innovative strategies they're using to elevate their marketing game. Take a look at three of the best practices they highlighted that you can incorporate into your 2025 plan. 📝 https://lnkd.in/g_rsrK9T