Ad Results Media

We are incredibly proud to share that Teresa Elliott, ARM’s CRO, has been recognized as one of Campaign US’s 2025 Inspiring Women honorees in the Making Media Matter category! This recognition of Teresa’s contributions, ingenuity, and dedication highlights our team’s collective commitment to producing meaningful media. Congratulations Teresa and everyone at ARM! And a huge thank you to Campaign for shining a light on the remarkable women making a difference in the industry. For more on Campaign's event: https://bit.ly/4j50Jfu

Did you know that nearly half of podcast listeners have made a purchase after hearing an ad? With more than 74% of the population consuming podcasts, this medium is one of the most effective digital ad channels today. And as video podcasts rise and global audiences grow, now is the time for brands to leverage this opportunity for maximum impact. For more on why podcast advertising is so effective—and why working with agencies like Ad Results Media might be exactly what your brand needs to unlock its potential—check out the full guide: https://bit.ly/3rLvnVX

It’s been an inspiring and action-packed first quarter here at ARM. Check out a few highlights from the last three months: 🤝ARM + Stagwell The announcement of our audio advertising partnership with Stagwell BXP was the perfect way to start this year, allowing us to utilize our deep audio expertise to empower Stagwell BXP clients and teams: https://lnkd.in/g-EmCBww   🧑🤝🧑 CES This event reminded us that while technology fuels innovation, relationships still matter, as noted by CEO Jordan Fox, who represented ARM at the ADWEEK roundtable on the importance of creator connection to their audiences: https://bit.ly/CES_ARM 🏆 Super Bowl Our team was on the ground (and turf) in New Orleans, capturing all the energy and excitement from Audio Row: https://lnkd.in/gkjqPHNc 💡 SXSW ARM took in all the shared insights, incredible company and spotlight on audio + podcasting at this year’s SXSW: https://lnkd.in/gQdGHadE ✍🏼 What’s a Niche?  In this blog, we explore the power of niche marketing in today's creator economy, emphasizing how specialized content fosters stronger audience loyalty and higher engagement: https://lnkd.in/ggXSSHUA

🎉 Thrilled to shoutout these incredible individuals with March ARM work anniversaries who make what we do possible. We have such a talented team and are grateful for their dedication, diligence and team work.    ☀️ Haley Schramm: Account Director - 8 years     ☀️ Jen Dalton: Sr. Account Strategist - 4 years     ☀️ Maria Navas: AP Specialist: 4 years    ☀️ Sandhya Pillai: Billing Specialist - 4 years     ☀️ Brett Schreiber: New Business Development Lead - 1 Year    ☀️ Christine Cardenas: Media Planner - 1 year    ☀️ Pauline Hickey: Marketing Manager, Operations and Enablement - 1 year Please join us in celebrating these team members in the comments. 👏

🎙️ Who’s ready for an unforgettable experience next week at Evolutions by Podcast Movement? We sure are! On April 2, join two of our amazing ARM teammates as they dive into the future of podcasts. Believe us, these are two panels you won’t want to miss: "Content is Creator Currency: The Art of Podcast Monetization" ARM’s VP of Strategy Gretchen Smith Dubois joins leaders from Audacy, Inc. Podcasts (Office Ladies, Fly on the Wall) and Tenderfoot TV’s Donald Albright (Up and Vanished, Radio Rental) to discuss: ✅ New revenue streams for creators ✅ How to collaborate with brands ✅ What’s next for podcast monetization "Beyond the Ad Read: Deepening Brand Connection Through 360 Partnership" ARM Account Director Haley Schramm teams up with Molson Coors Beverage Company's Courtney Donlan and DraftKings Inc.’ Mark Feldman to explore: ✅ Consistency across channels ✅ Deepening the customer connection ✅ Adaptability in a changing market --- Headed to Evolutions? We want to know: what topics are you most excited to learn more about? Tell us in the comments – or in person! If you see our team at Evolutions, be sure to say hello 👋

It's a wrap on an incredible time at SXSW where podcasting took the spotlight— a sector of the creator community that is capturing attention and engagement at a level advertisers can’t ignore. As always, the festival delivered inspiration, thought leadership, and a strong sense of community. Here’s a look at some highlights featuring our trusted and valued partners.

🎙️ Podcasting took center stage at SXSW 2025—and the message was clear: the medium is continuing to evolve and the opportunities are abundant. From cutting-edge measurement tools to new audience segments and the explosive growth of video podcasts, brands that embrace innovation in podcast advertising are poised to win. At ARM, we’ve been at the forefront of podcasting since its inception, and we were proud to have Gretchen Smith Dubois, ARM’s VP of Media, on-site to share insights on the future of the industry. In our dispatch blog, we cover three key podcast advertising takeaways from SXSW: ✅ Measurement fears no more ✅ Diversification ✅ Podcasting is Video 🔊📹 To learn more about these insights head here for the full blog: https://lnkd.in/gQdGHadE

SXSW is nearly upon us and we would like to share ARM's quick hit list of info and recs for anyone visiting Austin for this year’s conference. ACCESS - While SXSW is an official conference that requires a pass to partake in its panels and networking events, the entire city of Austin comes alive with festivities available to anyone. You can check out movies mid-week, music on the weekend and activations by well-known brands and new startups across town. HOT TIP: Traffic - Downtown and South Congress will be packed and a tough spot to find parking. Don’t be afraid to take meetings a mile or two out of the action. FOOD RECS ☕Mozart’s on Lady Bird Lake for caffeination  🌮Licha’s for great Mexican food The following are near ARM’s downtown office and some of our favorites: 🍔 Roaring Fork for American Bistro 🍲 Caroline for homemade food and comfort (sit-down) + grab ‘n go 🍸 Caroline Upstairs for cocktails and urban backyard festivities HOT TIP: Weather & Wardrobe - Stay hydrated (bring your Liquid IV), and wear breezy clothing to anticipate hot days and cool nights. HOT TIP: What It’s About - this weekend is about connection and innovation so don’t be hesitant to introduce yourself to anyone and everyone.

Niche IS mainstream. The era of mass influencer marketing is changing —brands are now turning to niche creators who offer authenticity, trust, and real engagement. ARM’s latest blog covers this paradigm shift for brands and advertising. Niche marketing is transforming brand strategy, offering highly engaged audiences and deeper trust in an era of media fragmentation. As mainstream culture becomes harder to define, brands tapping into specialized communities gain higher engagement, greater relevance, and a competitive edge. This piece covers: ✅ How niche marketing leverages engaged audiences. ✅ Why audio is the leader in connecting to these niche audiences. ✅ Which niche areas are experiencing growth in audio. ✅ Finding your niche audience. Check out the full piece here: https://lnkd.in/ggXSSHUA

Thrilled to have Gretchen Smith Dubois represent ARM on this stacked SXSW panel, covering a key issue within the audio space.