Oxford Road

" We've been in the wild, wild west long enough." - Daniel Granger (CEO, Oxford Road & Veritone One) Podcasting is the last major digital channel without a unified measurement system, and it’s holding us back. Daniel Granger (CEO, Oxford Road & Veritone One) took the stage at Podcast Movement Evolutions with an ask: let’s create a cross-platform, privacy-safe measurement protocol that benefits everyone—creators, brands, platforms. If we can align, we unlock billions in investments. We help small independent podcasters. And we can level up our industry. Check out the highlights from Dan’s keynote speech below and sound off in the comments👇 #WhatsAPodcast #ThoughtLeadership #PodcastMeasurementProtocol

"I could not put it down." — Hernan Lopez, Founder of Wondery, on his Serial experience. Hernan remembers exactly where he was when Serial revolutionized the podcasting world. During an 11-hour flight, he binge-listened to the last five episodes and had an epiphany: podcasting delivers an immersive experience that’s hard to match in any other medium. Hernan's insight created Wondery, which fueled the next stage of podcasts’ growth after the Serial boom, changing the course of the industry. Want more? Hear the full episode of What’s a Podcast?: The Revolution Redefined, our new limited series (featuring Hernan Lopez, Evan Shapiro, Guy Raz, Allan Jones, and others). Link below 👇 #WhatsAPodcast #PodcastingIndustry #Serial

It’s time we honored the Unknown Podcaster. 🙇 Right now there’s someone with just a voice and a mic, and they deserve a shot at having their ideas heard. Daniel Granger (CEO, Oxford Road & Veritone One) took the stage at Podcast Movement Evolutions to make sure the Unknown Podcaster is judged on the merit of their spoken word, not their ability to chase algorithms. Have 55 seconds for the Unknown Podcaster? Check out the clip and sound off in the comments–how friendly is today’s landscape to the Unknown Podcaster?👇 #Podcasting #WhatsAPodcast #NewVoices

“If you can’t define it, you can’t measure it. And if you can’t measure it, you can’t monetize it properly.” - Daniel Granger (CEO, Oxford Road & Veritone One) What is a podcast? Is it distributed via Open RSS or Closed Platforms? Video Required or Audio-First? If we can’t agree, we can’t accurately show how the space is growing. Without that, the industry doesn’t receive the full support it deserves. At Podcast Movement Evolutions, Daniel Granger (CEO, Oxford Road & Veritone One) made the case for why the definition of a podcast should matter deeply to everyone in what could be a $4B industry (if it’s not already). Watch the clip and for more insights on what’s a podcast, check out our companion podcast series and whitepaper (links below 👇). #Podcasting #WhatsAPodcast #ThoughtLeadership

“What’s a podcast?” We asked 4,000+ Americans to define it. We never could have predicted their answers. 👀 52% said videos of people discussing any topic only available on YouTube count as a podcast. Meanwhile, previously aired recordings of radio shows were a “yes” for only 39% of respondents. Audio isn’t the deciding factor. But content themes matter too. How-to videos on YouTube aren’t a podcast for most people. Only 27% said yes. And to the 11% who picked “None”... maybe nothing’s a podcast? One thing’s for sure: our industry’s at a crossroads–and it’s up to us to define our future. Want more insights from “What is a Podcast?: Preserving its Essence, Structuring for Expansion”? Download the full whitepaper for free here 👇 #Podcasing #WhatIsAPodcast #ThoughtLeadership

What is a podcast—and who gets to decide? At Podcast Movement, Daniel Granger shared a message that resonated across the industry: Podcasting isn’t defined by fame, format, or feed. It’s defined by intention. By showing up. By serving an audience with your voice. This clip honors the “unknown podcaster”—not just indie creators, but anyone contributing to this medium without guarantees of recognition or reward. As the lines between media formats blur, it’s time to stand up for the people and principles that make podcasting unique. Watch the full keynote, read the white paper, watch the full limited series and sign the petition by clicking here 👉 https://lnkd.in/e_ugYp3j -- #WhatsAPodcast #PodcastMovement2025 #Podcasting

Reminiscing about how far the podcast industry has come and where it’s headed next. Grateful to have been along for much of the ride! 🎢 Well worth nerding out and binging 'What's A Podcast?'. An important series at a seismic juncture for the industry. 🤓🎧 Excited to explore the next evolution as the global industry descends on The Podcast Show in London. Huge congrats to Oxford Road, Veritone One, Daniel Granger, Allyson Marino, Shaun Michael Colón. Take a listen! https://lnkd.in/gBNhW9MW

I just finished reading this excellent white paper from Daniel Granger and the Oxford Road team on the evolving definition and measurement of a podcast. It’s sharp, timely, and cuts to the core of a challenge we’re all navigating: How does podcasting grow with clarity, trust, and shared standards? As video podcasting rises and platforms diverge (open RSS vs. closed ecosystems like Spotify and YouTube) investment is at risk of being slowed by market confusion. Advertisers don’t know what they’re buying, creators are adapting unevenly, and the space risks losing momentum. The paper also reinforces many of the strategic investments we've made at American Public Media Group over the past year, as we work to modernize underwriting across platforms while staying rooted in the principles that define public media. That includes deeper audience insights with partners like Sounds Profitable and Signal Hill Insights, attribution tools like Magellan AI, and a new tech stack we’ll unveil later this quarter to reduce friction for buyers and elevate the value of public media, and establish us as leaders in the category. The white paper is well worth the read for anyone working in audio, strategy, or media buying. #podcasting #advertising #publicmedia #strategy #measurement #attribution

I launched JoneKiri in 2021 for one core purpose - to help podcasters and brands partner with each other not just in an audio format, but to leverage all of the other channels that podcasters had available to both amplify their passions with their audiences and to help brands achieve their goal in partnering with podcasters in the first place. We were a podcaster-first marketing firm that offered omni-channel options to bundle and package creative advertising solutions for brands on one end, and a monetization creative service that offered talent the ability to think beyond one channel to help diversify their revenue streams to help support their dreams. Today, we're no longer the 'podcaster-first' marketing firm that hones-in on audio first and other channels secondary, as we've evolved into influencer marketing-first - essentially becoming platform agnostic. We help talent partner with brands based on two methods: 1) What channel(s) make the most sense to either hone-in on where there's historical performance for a brand, or what channels can we maximize to create a sophisticated funnel of brand awareness to consideration to conversions? 2) What channel(s) does the talent feel confident and comfortable in producing content for that will resonate best with their audiences to ensure it resonates and is authentic while helping the brand acheive its goals? With the recent publishing of Oxford Road's white paper focusing on the evolving definition of a 'Podcast,' we couldn't resonate more with the question at hand, as we've found ourselves constantly questioning whether some of the channels we work on are truly podcasts and are audio only, or are they purely video formats where the extent of a brand's role is organic product placement in a 'video drama'. The consequence as Oxford Road CEO and Founder Daniel Granger rightly calls out is marketplace confusion. Is the brand interested in audio only podcasts or could they be open to audio and video? How do we measure conversions if it's a majority video but the campaign is using a pixel that is only compatible with audio? We're happy to align with Oxford's proposed working definition of a Podcast and a Video Podcast for the sake of the industry to better align. In short: 1. Podcast - An audio-driven on-demand program rooted in the spoken word.  2. Video Podcast - An episodic, on-demand program rooted in the spoken-word, where synchronized visuals meaningfully shape the experience. We couldn't be more excited for the future of podcasting and influencer marketing, especially as we continue prioritizing how we can maximize the brand partnership experience for talent, brands, and audiences, regardless of whether we're using audio, video, social, newsletters, TV, DOOH, or events. Moving forward, we're adopting these terms to contribute to streamlining the industry to make it that much better of an experience for us all! #JoneKiri #BrandPartnerships #Podcasts #InfluencerMarketing #Video

We see and cultivate deep connections between #podcasts and their passionate fans daily. This call for industry unity around measurement is a powerful one by Oxford Road as #radio recently demonstrated by coming together and rallying around the 3 Min Qualifier. Lend your voice to this petition. https://chng.it/Hnps5PQMm6