The Saltways

The Saltways creates charity films that matter. #storytelling #charity #charityfilm #charityanimation

⏰ JUST 7 DAYS LEFT! ⏰ The countdown is on! Only 7 days left to join the Community Studio before enrolment closes. For the past few weeks, I've watched amazing charities transform how they tell their stories through video – using nothing but their smartphones. This is exactly why I built the Community Studio. Because I've seen first-hand how powerful video content can be. You don't need expensive equipment. You don't need a marketing team. You just need your phone and the right techniques. The Community Studio is built around four bite-sized sessions that take you from planning to publishing – designed specifically for busy charity professionals who need practical solutions, not theoretical marketing advice. 7 days. That's all the time that's left to join us. Use the code CC20 for 20% off! https://buff.ly/0i8Bjv5

🎥 Want more people in your team capturing great content? Here’s how to build a culture of content gatherers: 1. Involve them—ask for ideas, not just footage 2. Show the impact of video content 3. Give clear examples of what to capture 4. Make sharing content easy 5. Recognize & appreciate their contributions A little encouragement goes a long way! 🚀✨

Regardless of your age or stage, these free workshops can help you wherever you're at! Gain tips from industry experts on capturing content using your phone and an introduction to editing your new content. Sign up today and unleash your filmmaking potential! https://buff.ly/IL4a4Ju

I am halfway through a brilliant email marketing course this week and it made me think about how much I love learning new skills. We're always telling donors about the impact of their support, but how often do we invest in ourselves? Over the years I've picked up some random skills - WSET level 2 in wine, barista training, TEFL certification, even did a yoga retreat in India. Plus my marketing diploma that's been super helpful! Each new skill has opened doors I never expected. My marketing knowledge helps charities reach new supporters, while the wine knowledge is a game changer in the Aldi wine aisle. When we're stretched thin in the charity world, training is often the first thing cut. But I've found it's actually what helps us diversify income and reach new audiences. The fresh perspectives from learning something new have helped me spot opportunities that were right in front of me. What's something new you've learned lately? Or what would you love to learn if time and money weren't obstacles? I'm thinking about photography next...

Teaming with us means putting people, not profits at the heart of what we do. Embracing trust, real stories and the honest impact of donations can go miles further than a manufactured message. Learn your audience and understand the best way to communicate with them. Make a difference with us and help transform how the charity sector communicates. 💚 Send over an email to emma@thesaltways.com to get started :)

Today, we were thrilled to host our online "Ethical Filmmaking & Practical Phone Skills" workshop with the 12 amazing charities in our Small Charity Appeal Programme! It was wonderful to see everyone engaging with the content and asking thoughtful questions. Next, they'll be working with their mentors to develop briefs and shot lists to put these new skills into action. The Small Charity Appeal Programme continues for 10 more weeks, with personalised mentoring and practical sessions on social media, Google Ads, and donor journeys still to come. A huge thank you to all our participating charities for their enthusiasm and commitment to ethical storytelling! 💫 #EthicalFilmmaking #CharitySupport #SmallCharities #DigitalSkills #TheSaltways

Feeling creatively drained when it comes to your non-profit's video content? You're not alone! It is normal to struggle to consistently develop content that captures attention. When inspiration runs dry, that content calendar can look pretty intimidating. Imagine transforming your video content approach from "what should we create next?" to "which of these proven ideas should we implement first?" If you're tired of the frustration that comes with video planning sessions that go nowhere, I've developed a resource specifically for you. Download your FREE copy of "25 Video Content Ideas For Your Non-Profit" 🎬 This actionable guide provides you with diverse, tested video concepts that you can immediately customize to highlight your organisation's unique impact. Get yours here: https://buff.ly/nWmoGK9

We're thrilled to spotlight our legacy film recipient, CoppaFeel! 🎗️What a journey its been! CoppaFeel! is dedicated to raising breast cancer awareness, empowering people with the knowledge to recognise symptoms early—because early detection can save lives. A heartfelt thank you to the incredible @Coppafeel team for collaborating with us on this project, and to Sue and Leanne for bravely sharing their stories. For more information on spotting the signs of breast cancer, visit coppafeel.org. 💗

Ever find yourself staring at a blank page trying to come up with video ideas for your non-profit, but end up completely stuck on where to even begin? I get it! Coming up with fresh, engaging video content that actually resonates with your audience can feel overwhelming when you're running low on inspiration and time. Not knowing where to start with your video content doesn't mean you lack creativity. In fact, it often means you just need a spark of inspiration to get those ideas flowing. The good news? Finding inspiration for your video content doesn't have to be so difficult. What if you had an entire arsenal of proven video content ideas at your fingertips, ready to be adapted for your specific non-profit's mission? What would life look like if you never had to worry about "video creator's block" again? I know what life will look like because I've helped dozens of non-profits transform their content strategy with the right inspiration! You can do this too. If you've been struggling to come up with fresh video content ideas that showcase your mission and inspire action, you don't need to face that blank page alone. First step is to grab this FREE guide I've created just for you: "25 Video Content Ideas For Your Non-Profit" 🎬 In this guide, I share 25 ready-to-use video concepts specifically designed for non-profits like yours. No more staring at a blank screen wondering what to create next! Remember, it's not that you lack creativity, you just need the right inspiration to kickstart your next amazing video campaign. https://buff.ly/KYfPt7s #NonprofitMarketing #VideoContent #NonprofitTips #DigitalFundraising