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Seen a LinkedIn brand partnership post lately? Here’s what creators, agencies, and brand managers are saying about the boom: 💰 More budget for LinkedIn campaigns. B2B brands are investing in LinkedIn because the audience actually converts. 📹 Video is taking over. Sponsored video partnerships are now in high demand. 🔄 Long-term deals are the new norm. The best deals now span 6-12 months — brands want consistency. 🚀 Bottom line? LinkedIn brand partnerships are still early — but the opportunity is real. 📩 Curious about LinkedIn partnerships? Check out the full blog post at the link in the comments.

Looking for your next podcast obsession? We’ve rounded up some of the best shows to keep you informed and inspired in 2025. Whether you're into behavioral science, content creation, or social media growth, this list has something for you: 🎙 Nudge – Behavioral science, simplified. 🎙 Creator Science – Strategies and tactics for content creators. 🎙 Buffer Chat: The Podcast – Social media growth insights from experts. And that’s just a preview. Check out the full list in the comments! Which podcast are you adding to your queue?

When it comes to TikTok, shorter = better, right? As it turns out, maybe not. 👀 As we like to do at Buffer, we analyzed the performance of more than 1 million TikToks, weighing the video duration against both reach and watch time. As you'll see from the graphs above, videos longer than 1 minute came out tops — in both categories! In terms of reach, videos over 60 seconds long get: 📈 43.2% more reach than 30-60 second videos 📈 70.3% more reach than 10-30 second videos 📈 95.7% more reach than 5-10 second videos Of course, there's a lot of nuance (and more data!) to unpack here. Head over to the 🔗 below for the full report. 🤓 #TikTokMarketing #SocialMediaStrategy #ContentCreation #TikTokTips

You don’t need 100K followers to get paid on LinkedIn – you just need the right strategy. A year ago, I wasn’t sure LinkedIn brand deals were even a thing. Now? I’ve secured multiple paid partnerships — and I’m breaking down the exact steps I took so you can do the same. 🤳 Swipe through the carousel for the full breakdown and read the full post at the link in the comments. 💬 Which step are you working on right now? Drop a comment below! - Tamilore O.

You don’t need 100K followers to get paid on LinkedIn – you just need the right strategy. A year ago, I wasn’t sure LinkedIn brand deals were even a thing. Now? I’ve secured multiple paid partnerships — and I’m breaking down the exact steps I took so you can do the same. 🤳 Swipe through the carousel for the full breakdown and read the full post at the link in the comments. 💬 Which step are you working on right now? Drop a comment below! - Tamilore O.

Here’s a byline I’ve been waiting to share: my first article for the Buffer blog is up ✨ It’s all about Instagram’s many algorithms — because yes, there’s more than one. Four, to be precise. Feed, stories, reels, explore… Each part of the app has its own rules, its own signals, its own way of deciding what gets seen and what gets shrugged off. The good news is that once you understand how the algorithms actually work, it gets a lot easier to make choices without playing a constant guessing game. No promises, but this might just make your next post feel a little less like a shot in the dark.

Hey podcasters: did you know your show has an RSS Feed... ...that you can now bring into Buffer? 😄 Seriously — how cool is this flow? For someone who is great at recording podcasts and *terrible* at promoting them, this feature could not have come at a better time. Guess who has some content batching to do. 👀 P.S. Feeds can handle any RSS feed, not just pods. Peep the YT channel in the clip, too. 🙌 P.P.S. You should totally listen to Tamilore O. and me wax lyrical about all the AI tools we're obsessed with on Buffer Chat.

Want to know when to post on X/Twitter for best results? Our data scientist, Julian, and content writer, Kirsti, are here to help. 👋 We analyzed over 1 million posts to find the best and worst times to post — and there are some clear patterns that could help you boost your engagement. Weekdays win. Early to mid-mornings are excellent. But (as always) there’s more to the story. 👇 Watch the full breakdown on our YouTube channel (plus how to find your personal best time to post.) 🔗s in comments!

"What should I post this week?" 🤔 If you've ever stared at your social media accounts asking yourself this question, you're not alone. Creating and finding enough content to maintain an active social media presence is one of the biggest challenges we hear from our customers. That's why we built Feeds — a new feature that brings fresh, relevant content from your favorite websites directly into Buffer. Here's how it works: 1. Add the RSS feeds from your go-to websites to Buffer 2. Easily browse the latest article and updates 3. Select content you'd like to share 4. Customize your post and schedule it Here's a quick look at Feeds from Nathan, one of the Bufferoos behind the product.

Today, we’re doing an AMA with our Marketing UX Designer, Kate Baldrey! 2️⃣ Kate has been on the Buffer team for nearly two years. 🌎 She’s originally from Canada but is currently based in Scotland. ✨ Fun Fact: Kate listens to podcasts while she designs and is always on the lookout for new podcast recommendations. (Drop yours below!) Ask Kate anything about how she works or her work! Recently, Kate has worked on:  😍 All new brand colors 💻 The ongoing refresh of our website pages (including the homepage!) 🤖 The page for our social media post creator 📊 Graphics for all of our data analysis, including the best times to post and the average engagement ⬇️ How to Participate: In the comments below, drop any questions you have about Kate’s role, projects, or anything else related to work, and Kate will write you a reply. 😊 #AMA