Prime

Our new mantra: Dedication, tenacity, empathy. Genuine passion, real courage and mutual respect. Take a stand, fight a corner, be the change, make the difference. And support each other, always. Because together we accelerate life-changing solutions. #oneprime #acceleratingprogress

A strong start to the year for Prime! From Primefest in January to #MAPSGlobal2025 in March, Q1 has been packed with energy, insight and impact. We’ve made meaningful connections, judged industry awards and attended some brilliant conferences — including ISMPP EU 2025, MedAffairs Transformation Conference and #MAPSGlobal2025 — we also launched a whitepaper that’s already sparking conversations across the industry. It’s been a busy, exciting and well-travelled first quarter for Prime — here’s a look back at where we’ve been and what we’ve been up to.

The Prime Team has returned to the office after a very successful and thought-provoking #MAPSNOLA2025 Conference. Amy Sturges, Gaurav Kumar and Valerie Moss, PhD, CMPP took part in some rich discussions, particularly around the optimization of AI in medical affairs, mastering omnicentric HCP engagement, and successfully measuring outcomes and impact. There were a lot of conversations around our latest whitepaper, ‘Exploring Novel Ways to Measure the Impact of Medical Affairs’ on the innovative, and revolutionary approach it has to the world of measuring impact effectively in medical affairs. Download your copy here: https://loom.ly/fJYPTxk Thank you to #MAPSNOLA2025 and all the presenters for the opportunity to debate the hot topics that impact Medical Affairs. See you next time! #MedicalAffairs #AIinHealthcare #HCPengagement #ImpactMeasurement

“Unmissable insights!” Our whitepaper has made waves after Mikko's success at MedAffairs Transformation Conference, thank you again for everyone who came to listen. The feedback has been incredible, a true testament to the impact of our whitepaper. "With such vision and passion shown by all involved, the future of Medical Affairs is truly exciting!" If you haven’t had chance yet to download our latest whitepaper on ‘Exploring novel ways to measure the impact of Medical Affairs’, then this is your sign to. Don’t get left behind on the latest industry insights - https://loom.ly/fJYPTxk #MedicalComms #Leadership #Prime #MedicalCommunications #MedicalAffairs #ImpactMeasurement

As you know we’ve been sharing our experts with you so you can find out a little more about the people that make Prime. Today we’re meeting Amy Sturges, Prime’s Client Services Director! Amy has over 20 years of client solutions experience, most of which were built within medical communications, specifically in the medical affairs, commercial and HEOR-Market Access spaces.Amy is a strategic leader who builds strong partnerships, drives business growth, and develops high-performing teams - she’s a powerhouse! In her role at Prime, Amy covers client relationship development and strategic guidance, organic growth and new business acquisition, as well as account management, making her an invaluable member of Prime’s team. Based on the east coast of the US, Amy joined Prime a year ago, bringing a wealth of experience and ensuring we provide impactful solutions within the pharmaceutical industry. She’s currently in New Orleans at #MAPSGlobal2025, so if you’re attending, please stop by and say hello! She’d love to chat. #MedicalAffairs #MeetTheExpert #MAPS2025

Day one at #MAPSGlobal2025 – and what a start! Amy Sturges, Valerie Moss, PhD, CMPP, and Gaurav Kumar are representing Prime at Booth #524, connecting with medical affairs leaders from around the world. This event is a powerful reminder of the role Medical Affairs plays in transforming healthcare — and why an integrated approach across science, evidence, data, technology, and strategy is more vital than ever. At Prime, we help pharma move faster and smarter, accelerating solutions that make a real difference to patients' lives. If that resonates, come say hello — we’re here until Wednesday and would love to connect. #MedicalAffairs #Innovation #Healthcare #LifeChangingSolutions

Here at Prime, we’re always make sure we're keeping up with best practices in medical publishing. The January 2025 update to the ICMJE Recommendations brings key changes that impact our profession and also provides timely guidance on safeguards against predatory journals. 🔹 Faster Processes for Authors: Manuscript withdrawals are now immediate upon journal notification, reducing unnecessary delays. 🔹 Stronger Standards for Accuracy: Errors that should have been caught at publication must be corrected, but evolving science is recognised as a natural progression, not a mistake. 🔹 A Push for Diversity & Inclusion: Publishers are reminded to ensure images uphold dignity, equality, and avoid reinforcing bias. 🔹 Fighting Predatory Journals: With these unethical publishers becoming more aggressive, ICMJE urges researchers to stay vigilant and use resources like Think.Check.Submit. to verify journal integrity. At Prime, we champion trust, transparency, and excellence in medical communications. These updates reinforce the importance of rigorous publication standards, something we embed in every project we support. 💬 What’s your take on these changes? #MedicalCommunications #ICMJE #PublicationEthics #PeerReview #TrustInScience #PrimeGlobal

3 Days to Go! 🚀 #MAPSGlobal2025 At Prime, we bring together expertise, science, data, evidence, technology, strategy, and creativity—not just as separate elements, but as a seamless, integrated approach to Medical Affairs. It’s a lot to fit in, but that’s exactly how we create impact. As a global organization, we’re uniting unparalleled expertise to drive life-changing solutions for healthcare. Let’s connect—stop by and say hello! #MedicalComms #Leadership #Prime #MedicalCommunications #MedicalAffairs #ImpactMeasurement

Our whitepaper, ‘Exploring novel ways to measure the impact of Medical Affairs’, has been live for just over a week now, and the response we’ve had has been incredible. We’re proud of the work Mikko Figura, MBA has done on this report, and the way it has an innovative, and revolutionary approach to the world of measuring impact effectively in medical affairs. Last week, Mikko presented at the MedAffairs Transformation Conference where he highlighted the importance of this topic in the industry and its impact on future advancements. "I was excited to share our latest thinking on impact measurement in Medical Affairs, and it was brilliant to hear other talks on this subject too - the energy in the room around these sessions was infectious, so I'm excited to see how we can collectively continue this conversation across the industry." If you are looking for the latest insight on how you can optimize your efficiencies, then this whitepaper is essential for doing exactly that. Take a step closer to the future of medical affairs and download our free whitepaper today https://loom.ly/fJYPTxk

From Concept to Impact: Delivering Integrated Solutions Prime provides tailored, integrated solutions at every stage of the product continuum—ensuring seamless strategy, adoption, and market success. From early development to post-launch, we help healthcare solutions achieve real-world impact. Here’s how we support each phase of the journey. #MedicalComms #Leadership #Prime #MedicalCommunications #MedicalAffairs #ImpactMeasurement #PrimeGlobalServices #ProductContinuum