Prime

Our new mantra: Dedication, tenacity, empathy. Genuine passion, real courage and mutual respect. Take a stand, fight a corner, be the change, make the difference. And support each other, always. Because together we accelerate life-changing solutions. #oneprime #acceleratingprogress

Our global team works to support strategic planning throughout every stage of your product journey. We help you navigate complexity with consistency that delivers seamless clarity to your product launch. Prime prepares you to make confident and informed decisions with a robust and flexible methodology. We focus on interrogating data with a specialist way of thinking, to prioritise actionable insights. By reducing bias to identify root causes, Prime supports product success from early development all the way through to post-launch, as well as every step along the way. Are you ready to bring refined thinking to your product strategy? If you're ready to transform healthcare together, get in touch https://loom.ly/tkzRKXg

Research doesn’t just stay in the lab—it needs to reach those who need it the most. Clinical trials mean little if the insights don’t translate into better patient care, informed decision-making, and real-world impact. That’s where our HEOR (Health Economics and Outcomes Research), RWE (Real-World Evidence), and Market Access services come in. Our compelling world-evidence helps to demonstrate the true value of new treatments beyond clinical trials. We work towards ensuring that healthcare providers, payers and policymakers have the data they need to make informed decisions. To ensure research drives real-world change, it must go beyond clinical trials. Prime Global’s HEOR, RWE, and Market Access services provide evidence to demonstrate the real value of treatments, helping innovations reach patients faster. Learn more: https://loom.ly/SUqZOM0 #ClinicalTrials #HealthcareInnovation #RealWorldImpact #MedicalCommunications #DataToAction #PatientOutcomes #ResearchInPractice

What an inspiring day. Medical Affairs leaders exchanged ideas and shared experiences across a range of important topics, including being more stakeholder-centric, fostering collaboration between Medical and Commercial, and examining the capabilities Medical Affairs needs moving into the future. A big thank you to everyone who attended and connected with us! 

Our experts turn strategy and insight into real impact. So today, we’re highlighting one of our market access leaders, who drives that impact every day. Meet Caroline Ayres, Director, Prime Access. Since joining the team in 2017, she has been at the forefront of HEOR and market access. She's shaped client strategies that have brought innovative treatments to patients. With a background spanning clinical pharmacy, regulatory affairs, health economics, and having spent over two decades in the pharmaceutical industry, Caroline has an irreplaceable understanding of the challenges in healthcare decision making, and most importantly, how they should be navigated. One of her many standout achievements was leading a US-based client workshop on value demonstration in the face of access challenges. This was a powerful initiative that strengthened their communication strategy and publication plan. She has also developed engaging training materials on health technology assessments, collaborating with the YHEC team and also leads on several HEOR publications - we can’t praise her enough as we all know how tricky it is getting those manuscripts published! Caroline thrives on understanding payer and policy decision-making, turning insight into actionable market access strategies that make a real difference. Outside of work she will be horse riding, exploring the countryside with her Dalmatian sidekick, Bolt, or gourmet travelling somewhere new. Prime is lucky to have Caroline leading the way in market access. Thank you!

Our whitepaper, ‘Exploring novel ways to measure the impact of Medical Affairs’ was a real crowd pleaser at #MAPS2025. It sparked a lot of interesting conversations, and the feedback was overwhelming. In the whitepaper we share industry exclusives on innovative frameworks – the Theory of Change, and Contribution Analysis. Both go beyond traditional metrics to showcase real-world impact. These methodologies provide Medical Affairs teams with a structured and credible approach, demonstrating their true value. Intrigued how this framework can transform impact measurements in Medical Affairs? Download now https://loom.ly/fJYPTxk #MedicalAffairs #ImpactMeasurement #InnovationInHealthcare #ThoughtLeadership #HealthcareStrategy #MedicalCommunications #TheoryOfChange #ContributionAnalysis #RealWorldOutcomes #HealthcareImpact #MedicalValue #IndustryInsights

Why do some trial results drive change — and others fade into the background? It’s rarely just about the data. With growing pressure to demonstrate value earlier and engage diverse stakeholders — from regulators to patients — the way we communicate evidence is under more scrutiny than ever. Strategic communication has become a critical lever in turning data into action. But in an increasingly complex, noisy environment, how do we make sure the right messages land — and drive meaningful impact? All of these elements matter. But if you had to choose one, where would you place the greatest emphasis?

A strong start to the year for Prime! From Primefest in January to #MAPSGlobal2025 in March, Q1 has been packed with energy, insight and impact. We’ve made meaningful connections, judged industry awards and attended some brilliant conferences — including ISMPP EU 2025, MedAffairs Transformation Conference and #MAPSGlobal2025 — we also launched a whitepaper that’s already sparking conversations across the industry. It’s been a busy, exciting and well-travelled first quarter for Prime — here’s a look back at where we’ve been and what we’ve been up to.

The Prime Team has returned to the office after a very successful and thought-provoking #MAPSNOLA2025 Conference. Amy Sturges, Gaurav Kumar and Valerie Moss, PhD, CMPP took part in some rich discussions, particularly around the optimization of AI in medical affairs, mastering omnicentric HCP engagement, and successfully measuring outcomes and impact. There were a lot of conversations around our latest whitepaper, ‘Exploring Novel Ways to Measure the Impact of Medical Affairs’ on the innovative, and revolutionary approach it has to the world of measuring impact effectively in medical affairs. Download your copy here: https://loom.ly/fJYPTxk Thank you to #MAPSNOLA2025 and all the presenters for the opportunity to debate the hot topics that impact Medical Affairs. See you next time! #MedicalAffairs #AIinHealthcare #HCPengagement #ImpactMeasurement

“Unmissable insights!” Our whitepaper has made waves after Mikko's success at MedAffairs Transformation Conference, thank you again for everyone who came to listen. The feedback has been incredible, a true testament to the impact of our whitepaper. "With such vision and passion shown by all involved, the future of Medical Affairs is truly exciting!" If you haven’t had chance yet to download our latest whitepaper on ‘Exploring novel ways to measure the impact of Medical Affairs’, then this is your sign to. Don’t get left behind on the latest industry insights - https://loom.ly/fJYPTxk #MedicalComms #Leadership #Prime #MedicalCommunications #MedicalAffairs #ImpactMeasurement