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The Prime Team has returned to the office after a very successful and thought-provoking #MAPSNOLA2025 Conference. Amy Sturges, Gaurav Kumar and Valerie Moss, PhD, CMPP took part in some rich discussions, particularly around the optimization of AI in medical affairs, mastering omnicentric HCP engagement, and successfully measuring outcomes and impact. There were a lot of conversations around our latest whitepaper, ‘Exploring Novel Ways to Measure the Impact of Medical Affairs’ on the innovative, and revolutionary approach it has to the world of measuring impact effectively in medical affairs. Download your copy here: https://loom.ly/fJYPTxk Thank you to #MAPSNOLA2025 and all the presenters for the opportunity to debate the hot topics that impact Medical Affairs. See you next time! #MedicalAffairs #AIinHealthcare #HCPengagement #ImpactMeasurement

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