Pablo is a humble, ego free advertising agency. We create brands that come alive in consumers' lives through radical ideas. Humble because we really listen to our clients to understand their business challenges. We tap into the truths about the market and our audience, rather than assuming. We have designed ways to collaborate that use our clients time efficiently and effectively. Radical because we think original, surprising ideas work harder. That the best ideas grow, like something alive. We've built a team experienced to generate big brand ideas that come alive. That's why Pablo is the Home of the Humble Radicals and it's why we believe that we're the right ones to take your brand forward.
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What an Easter treat. Thank you System1.
Our Ad Of The Week comes from Carlsberg’s Poretti brand and agency Pablo. The premium Italian lager pushes back against a landscape of bland beer ads with an amusing, enigmatic spot starring a man, a boat, and some very curious foxes. In our exclusive Test Your Ad report and write up we look at how Poretti succeeds where others stumble in making an ad that’s entertaining and cool at the same time. https://hubs.la/Q03hMCWw0
Thank you one and all for so enthusiastically joining us at the lake. We’ve been a little overwhelmed by the response to the new brand platform we’re building with Poretti and the wonderful team at Carlsberg Brtivic. We get it though – there really is nothing like that feeling of the wind in your fur, is there? Blasting Adriano Celentano on the stereo, and sipping a glass of Poretti, as you cruise across the lake with your mates, not a care in the world. Zero fox given.
Time for a change of pace with our new work for Tetley, visiting the heart of Britain with the brand that sees it all. Found in 33 million homes, Tetley truly is Britain's Tea. It's there for the moments that matter, big or small, helping us say what we're too British to say in words. We had a great time making these and drinking countless Tetleys with our brilliant clients Mat Bird, Phil Chapman and James Parton. Shot by Tom Speers with SMUGGLER, edited by Eve Ashwell with tenthree, sound by Phil Bolland with Sine Audio Post Production, grade by Toby Tomkins with Harbor Picture Company and finished up by our friends Magic Numbers. Thanks folks ☕
It’s not all boat rides with foxes. Sometimes it’s a string quartet playing tennis with violins, or a garden party frequented by classical statues – lake life is anything but ordinary. Just as Angelo would’ve wanted. If you’re done with your usual, come join us at the lake. Carlsberg Group / Britvic plc / Darling Creative Ltd.
Still buzzing from our Independent Agency of the Year win last week. Thanks to everyone that judged and to our brilliant clients and partners for making 2024 a golden winner 🌟 Campaign UK
The usual? No thanks. Angelo Poretti didn’t believe in it and neither do we. Instead, we took some inspiration from his unconventional life and created a new brand platform that’s part classic Italian cinema and part, “Why is that fox playing a harmonica?” The choice is yours – reach for your usual… or come join us at the lake. Carlsberg Group / Britvic plc / Biscuit Filmworks / Untold Studios. / Darling Creative Ltd. / Jungle Studios / Mind Your Music
Wow. What a night. Campaign UK Independent Agency of the Year Campaign UK Account Person of the Year (jointly awarded to our incredible MDs, Harriet Knight and Hannah Penn) Gold for best 30" ad at the British Arrows for our work with Wilkinson Sword Germany, and bronze in the same category for our latest work with giffgaff | Certified B Corp. Humbled. Honoured. Grateful, to all our team, our brilliant clients, and fantastic partners.
It’s been a big week for Channel 5, as it unites its linear and streaming services under one brand. It’s been a great privilege to work on the rebrand and platform with the team at 5 and the UK take over this month. If it’s going on in culture, it’s going on the channel and we look forward to seeing what’s next with this iconic brand. IT'S ALL ON 5.