Market Research Society (MRS)

🎯 The launch of Client Sight: a new client-side research project: https://lnkd.in/ddpWr2BV. Market Research Society (MRS) in collaboration with AURA Insight and Insight Management Academy (IMA) are jointly launching a survey Client Sight: new research on client-side research, insight and analysis roles, support and career development as part of a joint initiative to support the profession’s People and Talent development initiatives. Opinium is the insight agency partner for this important research 💖. 🎯 Why participate? Your voice matters! We’re conducting a survey to gain a holistic understanding of the current professional sentiment among client-side practitioners. Your insights will play a crucial role in shaping the future of our profession. 🔍 What’s the goal? This research is aimed at: ✔️ Improving culture and leadership within our sector ✔️ Measuring professional engagement and client-side sentiment ✔️ Supporting people and talent development initiatives ⏱️ Survey duration: It only takes 10 minutes to complete - your input is invaluable! 🔗 Ready to make an impact? Click here to take the survey: https://lnkd.in/ddpWr2BV #Research #CareerDevelopment #ClientSideResearch #Survey #Insights #PeopleAndTalent #Leadership #ProfessionalGrowth #marketresearch

Join us for our ✨new ✨ training course Story Techniques to Support Strategic Thinking with Leanne Tomasevic. This training will enable you to enhance your ability to think and write more strategically by applying storytelling techniques that will inspire your audience to act.    📌 Story Techniques to Support Strategic Thinking  📅 30 April I Online  👉 Book now: https://lnkd.in/d8kZ3Z3k You'll learn how to:  🔹 Apply narrative approaches to your work for more impactful strategic outcomes.  🔹 Master the skills to transform tactical recommendations into strategic considerations.  🔹 Strengthen your ability to project confidence and boldness in your writing.  🔹 Lead more inspiring work to excite your audience and compel them into action.    Whether you're a seasoned professional or just starting your career, this course will provide you with practical techniques to make your strategies more effective and memorable. #StrategicThinking #Storytelling #ProfessionalDevelopment #MarketResearch #MRSTraining 

Book your place for our hugely popular Market Research Society (MRS) Research Policy and Standards briefing on Monday 12 May 👉 https://lnkd.in/epfnxxUs. From the latest updates on the EU Accessibility Act 2025, the Data Use and Access Bill, new ICO anonymisation guidance to the Employment Rights Bill, we’ve got a fully packed schedule for this standards and policy update. 📅 Monday 12 May | 🕚 11:00 - 13:00 | 🏆2 hours CPD ⚡️MRS guidance updates: 🔹 A report on the EU Accessibility Act 2025 and how this impacts existing MRS guidance ⚡️Domestic and international updates: 🔹 An update on the EU’s adequacy review of the UK’s data protection approach 🔹 A review of any recent data protection breaches 🔹 A briefing on the new ICO anonymisation guidance 🔹 The Texas Responsible AI Governance Act 🔹 CNIL's Plans for 2025 Guidelines and Recommendations #researchpolicy #dataprotection #data #cpd #researchcompliance #mrssafeguards #join #mrx #webinar

🎯 Help us shape the future of Market Research Society (MRS) Training. The MRS Global Insight Academy is evolving to bridge the skills gap in today’s fast-changing markets. With AI transforming the industry and new technological advancements reshaping the way we work, our mission is clear: to equip insight professionals with future-ready skills – from cutting-edge #AI and #data analytics to core methodologies, #storytelling and commercial acumen. 💡We need to find out from you what #training courses you'd like to see in our upcoming programme.   👉 Fill out our short survey and have your say – it should take around 5 minutes to complete it. Your input will directly shape our upcoming training programme! ➡️ Complete the short survey now: https://lnkd.in/dJx3e_Es #MRSTraining #AI #ProfessionalGrowth #InsightsIndustry #LearningandDevelopment #trainingcourses #survey

🚀 Unlock the power of data with our upcoming training course: Revisit, Reuse, and Repurpose, led by one of our excellent trainers, Caroline Florence. 🚀 Join us for an insightful session where you'll learn how to maximise the value of your data through innovative techniques. This course will teach you how to curate, synthesise and structure existing data sets to overcome complexity and answer new questions quickly and effectively. 🌟 📌 Revisit, Reuse and Repurpose  📅 Date: 29 April   🔗 Register here: https://lnkd.in/eRJaN3ac Whether you're an insight manager who needs to pull together multiple sources of insight gained from different projects or an agency researcher looking to provide additional value to project outputs by incorporating other sources, don't miss out on this opportunity to enhance your skills and drive impactful results. 🚀📈 #TrainingCourse #ProfessionalDevelopment #MRSTraining #MarketResearch 

🚀 Have you booked your place at our Market Research Society (MRS) Storytelling Summit 2025? 📖 Join us on 12 June to discover exciting new tools and techniques for creating powerful, insight-driven stories. This summit is your chance to discover fresh approaches to storytelling that captivate emotions, foster deep understanding and inspire meaningful action. 📅 Monday 12 May | 🕚 9:30 – 16:45 | 📍London 👉 Book here: https://lnkd.in/gS68uGeh See these sessions: ✅ Panel: Elevating insight-led storytelling with AI - Susannah Croucher, MMR Research | Dr. Vanja Ljevar KUBIK INTELLIGENCE | David W., Hello Ara Embrace new possibilities created by AI for enhancing the way we interpret, visualise, and communicate insights. Discover innovative applications of generative AI for visual optimisation, narrative creation and insight personalisation. ✅ Snapping our brains out of prediction mode: Disruptive storytelling that drives growth - Leanne Tomasevic, Tracksuit | Caroline Mayhew Gardner, The RealReal Our brains are prediction machines, constantly seeking patterns and anticipating what comes next. But what happens when we disrupt that cycle? The RealReal did exactly that with an innovative insight-led campaign. ✅ From functional to emotional: Transforming wayfinding with immersive storytelling - Joanne Meredith, Magenta Research | Ross Hickie, Great Western Railway (GWR) Hear how a functional research project about station navigation was transformed into a compelling narrative about human emotion and experience that helped GWR understand real consequences for passengers. 💡 Key Contributions from: Warner Bros. Entertainment | Nationwide Building Society | Great Western Railway (GWR) | Penguin Random House I The RealReal | Ancestry | AstraZeneca | Clarendon Fine Art | Information Commissioner's Office | National Police Chiefs' Council | Killed Women (KW) Charity #mrslive #storytelling #insights #datastorytelling #marketingresearch

🚨 Deadline extended: submit your entry for the Market Research Society (MRS) Equality, Diversity & Inclusion Changemaker of the Year 2025 👉https://lnkd.in/d-eqWtTR. The new deadline is April 11 – don't miss your chance to be recognized for your work in creating positive change in the #Equality, #Diversity and #Inclusion space! Or if you know someone whose work in #EDI deserves to be celebrated, then nominate them today! Are you a #changemaker with a powerful story to share❓ Have you taken bold steps to break down barriers, create #inclusive environments and inspire others to feel a true sense of belonging? We want to hear from you! ✨ The Equality, Diversity & Inclusion Changemaker Award celebrates individuals in the #research, #insight, and #data analytics sectors who are making a real impact in #EDI. How to Enter: 🎥 Submit a 2-minute video sharing your journey and impact ✍️ Include a 500-word written statement addressing the award criteria 👉 More info + submission guidelines + criteria: https://lnkd.in/d-eqWtTR This award is proudly sponsored by Truth Consulting 💖 and backed by the Market Research Society (MRS), reflecting our shared commitment to driving positive change across the sector. We're on a mission to make equality, diversity and inclusion central to our success, and we want YOU to be part of it. Dr Mark Thorpe FMRS, Josephine Hansom, Rebecca Cole, Sam Curtis, Jane Frost CBE, Sinead Hasson, Christine Hemphill, Annabelle Phillips, Daniel Singham, Danielle Todd, Sabrina Trinquetel, Georgina White #CallForEntries #Changemaker #EDI #Awards #MRS #MRX #Equality #Diversity #Inclusion #EDIawards #MRSawards

What’s the value of retaining talent today❓ Find out from our latest Return on Retention Study Report, part of Market Research Society (MRS) People and Talent Programme, the real value of being forward-thinking in #retaining talent. 👉 Download the Return and Retention Study Report: https://lnkd.in/dTjRj3hF Access the report to: ✔️ Learn new ideas and practices from different agencies and external bodies ✔️ Find out the benefits of a nuanced approach – recognising that some churn is realistic, but that there are real advantages to investing time, money and effort into retaining valued employees for longer We modelled the financial return on retention benefit, amongst other things, to help businesses across our sector potentially think differently about their talent management strategies as well as provided new ways to help agency MDs and Department Heads to consider #retention in the strategic planning process. 👉 Watch the Return on Retention Webinar: https://lnkd.in/dmFc_VBU Samantha Driscoll Richard Heath Louise McLaren John Robson Danny Sims #retention #studyreport #talent #retainingtalent #marketresearch

💡Did you know that as well as our open courses we provide expert in-company training? 📙 Every month, we deliver tailored training to a wide range of organisations, from small research agencies to larger big name brands, both in the public and private sectors. 👩🎓 By choosing MRS, you can have a development package designed specifically for your team that's delivered either directly at your premises or online as required. In-company training provides a highly effective and efficient way to boost the skills of your team while aligning with your organisation's strategic objectives. 📈 👨💻 Discover more 👉 https://lnkd.in/e2sSxjU2 Benefits of in-company training: ✴️ Specially designed content for your team and business needs ✔️ Over 50 courses from any of our current open courses or a tailored one that's right for you.  🕛 Convenient and flexible delivery scheduled at a time and location that suits you 🧡 High quality learning with all of our courses regularly assessed. ✅ Varied learning styles including in-person, virtual and hybrid options. 🔎 Our experienced trainers bring real-world expertise Drop us a line @ incompanytraining@mrs.org.uk and we'll be in touch about your training needs. 

👀 Read this insightful review by Hakeem S. Allen from the The Anti-Racist Social Club on 'the Truth Behind Allyship in Market Research' covering the fascinating Allyship session ran by Hakeem and Tom Holliss from Zappi at our Market Research Society (MRS) Annual Conference 2025 which was held on 11 March #allyship #insight https://lnkd.in/edxAYj5s