Hall & Partners

Are your brand metrics driving business impact; or just taking up space on a dashboard?   In his latest blog, Brian Vassallo, Partner at Hall & Partners, breaks down the brand performance metrics that actually matter in 2025 – and why the C-Suite will only listen when there’s a clear business case behind the numbers.   The key? Connect your brand tracking directly to commercial outcomes. From salience to emotional connection and behavioral change, learn how to focus on the metrics that are true leading indicators of growth.   If you're in insights, brand, or marketing – this one's a must-read. https://lnkd.in/gNFyFxec   Escalent | C Space    #BrandStrategy #InsightsLeadership #MarketingMetrics #BrandTracking #BusinessGrowth

Can brands help fight back against the rise of toxic masculinity online?   The manosphere - a toxic online space promoting misogyny and outdated gender norms - isn’t just warping how young boys see girls and women; it’s actively undoing years of progress on gender equality and shaping real-world behaviors in alarming ways. Amplified by social media, its influence is real, dangerous, and far-reaching.   Brands have both the power and responsibility to shift the conversation. In our latest blog, Katie Warwick, Partner at Hall & Partners, explores how they can take action to counter harmful narratives and foster a more positive digital culture. ✔️ Champion positive, respectful role models ✔️ Challenge misogyny in advertising and content ✔️ Promote digital literacy and mental health support ✔️ Encourage open conversations about gender equality ✔️ Support media that inspires, rather than harms   Now is the time to step up. This is more than brand purpose - it’s about shaping a safer digital future for the next generation. - https://lnkd.in/g6RxWbyV   Escalent | C Space   #DigitalSafety #GenderEquality #BrandsWithPurpose #Manosphere #FutureGenerations

What a Day! ✨🎬 Yesterday, Hall & Partners, in collaboration with C Space and Escalent, hosted The Fight for Clarity at Everyman Borough Market – and what an experience it was!   We welcomed 75+ industry leaders for an afternoon packed with insightful conversations, an eye-opening panel discussion, and a consumer-focused safari across the wonderful Borough Market - showcasing the power of brand, industry, and customer insights, and how their intersection helps brands grow in a time of uncertainty.   Our expert panel - Joel Renkema (IKEA), Kelly Tate (Vodafone), and Jenny Fernandez (TikTok) - sparked dynamic discussions on how brands can navigate uncertainty and make smarter, data-driven decisions. A key takeaway? There’s no perfect playbook. Embracing the chaos and committing to test-and-learn is how brands stay ahead.   Beyond the stage, our Borough Market immersive safari challenged attendees to step outside their brand bubble and see the world through the eyes of consumers. From the perfect cup of coffee to artisan bread and handcrafted skincare, we explored how brands can create clarity through experience. As Rita McGrath famously said, “Snow melts from the edges” – there’s so much to learn from stepping outside our industry silos and day to day.   We wrapped up with networking drinks and canapes (that later spilled into Borough Market itself), reflecting on what we’d learned and forging new connections.   A huge thank you to everyone who joined us – your energy and perspectives made this event very memorable. To those who couldn’t make it, stay tuned for our next event later in the year. In the meantime, find out more at 👉 hallandpartners.com #TheFightForClarity #MarketingInsights #BrandStrategy #HallandPartners #CustomerExperience #Innovation #MarketResearch

🎬 The Countdown is On – Just 4 Days to Go!   We’re just four days away from welcoming 130 clients to Everyman Borough Market for our The Fight for Clarity event!   Hosted by Hall & Partners, C Space, and Escalent, this event will bring together top insight and marketing leaders to explore how brands can navigate uncertainty, find clarity, and stay ahead in a rapidly evolving world.   We’re thrilled to introduce our expert panelists, who will share their perspectives on how brands can make smarter, data-driven decisions in times of change.   🔹 Kelly Tate, Consumer Insights Lead, at Vodafone Kelly specializes in global innovation strategy, new product development, and customer & digital experience. Previously, she led the insights program for Vodafone Smart Tech, helping launch disruptive digital innovations. 🔹 Joel Renkema, Head of Insights, at IKEA Joel started his career at P&G and has worked across P&G and Reckitt in various global roles. Now, he leads a data-driven transformation at IKEA’s Global HQ, overseeing insights that impact over 200,000 co-workers worldwide.  🔹 Jenny Fernandez, Head of Research & Insights, EUI, at TikTok Jenny with her deep expertise in data-driven research, has helped brands grow, build awareness, and drive product innovation. Before TikTok, Jenny held key research and marketing roles at Google across EMEA and the US.    This event is officially sold out, but if you're interested in being added to the waiting list, drop us a line at marketing@hallandpartners.com. 📍 Find out more: https://lnkd.in/gKTWgyFj See you in 4 days! #MarketResearch #Insights #CustomerExperience #BrandStrategy #TheFightForClarity

Last week's Women of the Future Programme Summit 2025, held fittingly on the International Day of Happiness, was a powerful reminder of the importance of community, kindness, and empathy in times of uncertainty. With this year’s theme, "Let’s Get Radical," the summit explored the paradox of rapid technological advancements versus slow progress in critical areas like the climate crisis and gender equality. Inspiring leaders shared bold ideas and daring actions to drive real, measurable change - because it’s no longer about discussion but scalable solutions with new allies and partners. From Dex Hunter-Torricke on how to create transformative change for a better world, Sama Trinder on building resilience, to Elif Shafak on storytelling, and a thought-provoking conversation between former Prime Minister of Australia The Hon. Julia Gillard AC and Jennifer Nadel FRSA - all expertly hosted by Kate Quilton. The day was nothing short of inspirational. Alongside deep discussions, we explored practical tools - how to tap to stop stress, leverage AI effectively, and draw wisdom from past lessons while safeguarding the future. We are proud to be part of these important conversations, with our UK Managing Partner, Branka O., and Partner, Katie Warwick, representing Hall & Partners at the summit. A huge thank you to Pinky Lilani CBE DL, Jules Chappell OBE, Imraan Lilani, and the entire Women of the Future Programme team for an incredible summit and the ongoing work they do! Escalent | C Space #WOFSummit #LetsGetRadical #BoldIdeas #ScalableChange

Turn complex research into compelling, easy-to-understand narratives that engage stakeholders and drive action.   With Enlyta, you can transform raw data into visually engaging, story-driven insights - making it easier to communicate key findings, influence decisions, and ensure your message resonates with the right audience.   Don’t let valuable insights get lost. Present them in a way that captures attention and creates real impact.   Click on the link below to explore how Enlyta can help you turn data into stories that matter. - https://lnkd.in/gC-4-VfX Escalent | C Space #DataStorytelling #InsightToAction #StakeholderEngagement #Enlyta

Overtourism is reshaping the travel landscape - are brands keeping up? Nearly two-thirds of UK consumers avoid destinations due to overcrowding, yet many travel brands still prioritize high visitor numbers over sustainable tourism.  In his latest piece, Kurt Stuhllemmer, Partner at Hall & Partners, explores how brands can navigate the tensions between commercial success and responsible tourism. From cruise companies to short-stay rentals and airlines, it’s time for the industry to lead, not follow. Click on the link below to know more about the challenges and strategies for sustainable tourism.- https://lnkd.in/gKHzTsBT Escalent | C Space #TravelTrends #Overtourism #SustainableTourism #BrandStrategy

Closing the gender gap: Brands have played a key role but there is still more that can be done In advance of International Women’s Day tomorrow, our UK partners Branka O. and Katie Warwick popped into the iconic AdWomen exhibit at the Museum of Brands in West London which was generously supported by WACL (Women in Advertising & Communications Leadership ), Advertising Association, ISBA and the IPA (Institute of Practitioners in Advertising). It was particularly impressive to see how we are now talking openly about women’s health, representing more diverse women in beauty, showcasing different types of family groups and dynamics for household products, and acknowledging that women can and do achieve success in sport. From Prudential’s We Wanna Be Together advert in 1991 aimed at women taking control of their own finances to the brilliantly funny Maltesers ads that focused on helping women keep their waistlines and their men happy, to a decade of Sports England’s This Girl Can campaign, there are some great examples of the brands that have worked relentlessly to bridge the gender divide and empower a generation of women. You can really see how much progress has been made. Despite this, gender inequality sadly persists and the consequences can be linked to real world harm. Gender is also more complicated and brands need to navigate that changing landscape and stay true to the human truths that connect them in a relevant way with consumers. Because we believe that women should be considered every day, we’ll be creating a series of thought provoking commentary and essential guidelines over the next few months for brands who want to do more to ensure that their representation of women as well as increasingly different, multi-generational and diverse households is going in the right direction. Watch this space. #celebratediversity #genderdiversity #internationalwomensday2025 #womenshealth Escalent C Space

AI is incredible, but synthetic data does raise a whole host of ethical challenges.    If you're at the Market Research Society (MRS) Annual Conference and want to know the challenges and how to navigate them, don't miss Farid Jeeawody's talk 👇 #MRX #Insight #Data

Antibody-drug conjugates (ADCs): revolutionising oncology for the last 25 years, but what's the next chapter? That's where it gets interesting. Dive into my latest contribution on the challenges and horizons of this game-changing modality Hall & Partners Escalent C Space Sujith Eramangalath