Creativebrief

Even villains need a break sometimes 🍣 Check out today's edition of our newsletter, The Ad Break, where we're sharing what's hot on Creativebrief this week.

Join Don't Panic London | Certified B Corp on Monday, 14th April, at Dean Street Townhouse, at 6:30PM, as renowned tattoo historian, Dr. Lodder guides you through an exploration of the cultural significance of tattoos, their artistic integrity, and the profound ways they serve as a form of self-expression. In a particularly exciting part of the session, Dr. Lodder invites you to bring your own ink! He will help peel back the layers of tattoo symbolism, offering a deeper understanding of the meanings behind your tattoos. If you’re contemplating a new design, this is your chance to gain insight before making a permanent decision. View event: https://lnkd.in/eu5Pm5dQ

Three Things on a Thursday 📢 your weekly wrap-up of three must-reads from the Creativebrief platform. This week we have... 💥 Autistica and House 337 smash stereotypes surrounding autism 🏉 Vodafone UK and Roman Kemp launch women's rugby social campaign 🍸 Malibu and Wieden+Kennedy London shun overworking by clocking off with Brian Cox Read more: https://lnkd.in/eK5Ne6T6

In our latest report, Curious Behaviours, which gathered insight from over 50 brand CMOs and Marketing Directors, we reveal a real disconnect between beliefs and behaviours within marketing teams today. You can download the full report now: https://lnkd.in/eEKird59

We love being a part of building strong brand - agency relationships. Through a progressive pitch process we matched MullenLowe UK x The Children's Society and are so excited to see the first piece of work from this partnership this week. Following Netflix’s ‘Adolescence’, which exposed the secret language of emojis sometimes used by teenagers, this campaign shares tips and guidance on how to be there and create the space to listen and connect. Check it out: https://lnkd.in/eaGAA55S

Pepsi’s new Strawberries ‘N’ Cream and Cream Soda is ‘1% sweeter than a Pomeranian puppy’, according to its latest integrated marketing campaign that uses AI to quantify sweetness.   The light-hearted, tech-fuelled campaign makes use of a bespoke AI tool designed to quantify sweetness. The campaign titled, ‘The Sweetest’, uses the tool to compare Pepsi’s new zero sugar flavours against some of the sweetest everyday items. Check it out: https://lnkd.in/eyqrVNut

To mark World Health Day, VML HEALTH has published a new report which highlights the contradictions and opportunities for pharmaceutical companies seeking to better connect with patients and healthcare professionals. The ‘Health Futures’ report draws data from key trends identified in VML's Future 100 report for 2025 and explores their potential impact on health and pharma. "The risk of being forgettable could be just as dangerous as being untrustworthy." - Jason Gloye, Global Chief Client Officer and Head of North America, VML HEALTH Learn more: https://lnkd.in/eQ56ZfHC

Stereotypes matter because they stop people from achieving their full potential. To help smash stereotypes, which cause real world harm, the UK’s leading autism research and campaigning charity Autistica is launching a new campaign with House 337. The campaign, which launches in honour of World Autism Acceptance Month, uses humour to smash stereotypes and spark attitude change. Check it out: https://lnkd.in/eBmVirj9

What brands should know about the ‘White Lotus’ effect 🪷 In this article, Justin Reid, Senior Director of Global Partnerships Solutions at Tripadvisor, outlines the reasons why brands should tap into pop culture trends. Read more: https://lnkd.in/ei82ZAzz

Earned Vs. Owned: Where should businesses place their bets? Join Boldspace | B Corp™ in London, on the 24th of April for a discussion with four of the communications industry’s leading professionals as they share their insights on how they are navigating the earned vs. owned conundrum – and hear where they are placing their bets. Panel includes: Saskia Graepel – Head of External Relations at Deloitte Jo Ogunleye – B2B Communications Lead (UK&I) at Google Holly Marshall – Chief Communications & Marketing Officer at Nottingham Building Society Chair: Jack Storry, Head of Corporate at Boldspace | B Corp™ View event: https://lnkd.in/eNu2H9CG