MullenLowe UK

*New Work Alert* There’s bad BnB guests and then there’s Steve. He is without a doubt The Worst Guest Ever - or at least he was until Cleanipedia stepped in.   Watch along as Steve completes a cleaning crash course over five long form episodes in this first of its kind ‘cleanertainment’ series. Will he clean up his act? Are Cleanipedia hacks idiot proof? Is that a bald cat? There’s only one way to find out, tune in on TikTok today! Full article in Campaign UK, linked in the comments below. Mario Dughi l Dori Flouti l Ellen Kloster l Maddie Gilbert l Jasmine Patel l Eduardo Salles l Alex Prendergrast l Sophie McGovern l Will Dixon l Jasper Wolley l Lizzie Garcia l Sam Jackson l Trudy Waldron l Hayley Langton l Tom Hamilton l Laura Nunn l Katrina Sawyer l Mindshare UK l The Goat Agency l OffCut Productions

So proud to see more of our work recognised. We have been shortlisted in 4 categories for #ModTheVeg and Princesses on Periods at the The Clios Awards. We’re over the moon with this shortlist, well done to all those involved and huge thanks to our client too 💚🩷 fingers crossed for the win 🤞

We have been shortlisted for both The Marketing Society & The WARC Awards. 1. The Marketing Society Awards 📌 Knorr for Creative Strategy & Most Inspirational Story 📌 Dorival for Best Content & Experience Creation & Marketing for Positive Change & Most Inspirational Story 📌 DHSC for Not for Profit for both High Blood Pressure Leaves No Clues and Every Mind Matters 2. The WARC Awards 📌 Persil - Wonder Wash for Instant Impact 📌 DHSC - Every Mind Matters for Strategic Thinking 📌 Dorival - Princesses on Periods for Instant Impact Thank you so much to everyone involved, we are super proud of the team to get this many shortlists. Fingers crossed for the result 🤞

More Free Big Thinking from us to you: Survive and thrive the Trade Wars with our new playbook: 'Tariff Tactics' If you'd like the beautifully crisp 110mb version or the actual PPT slides to fiddle with yourself then please comment below and we'll get them to you!

New work in the wild: Our latest collaboration with our newest client The Children's Society.   Netflix’s ‘Adolescence’ exposed the secret language of emojis used by teens today. While this might look like a normal exchange between young people, it actually translates to “You’re going to be fine,” followed by, “I am depressed.” We know that communicating with and reaching young people starts with being there and taking time to listen.    The work has gone live across key OOH sites across London and highlights the valuable role that The Children's Society plays in supporting and advocating for teenagers across the country.   We are proud to be working with clients that make a real impact and can't wait for more work to come. Natalie Dendy | Danielle Wootton | Luke Henrion | Joe Jenkins Ben Shaw | Rupert Foy | Loren Cook | Bronwyn Sweeney | Trudy Waldron | Katrina Sawyer | Tom Hamilton

It’s been five years since Covid 19 hit the UK, and so five years since the start of the largest national communications campaign since World War II. A communications effort that had to be fast, clear, and effective, because lives depended on it.   Our Chairman, Tom Knox reflects on what made it work, sharing lessons on rapid creative sprints, behaviour-change messaging, and what brands can learn from it today.   📎 Full article in the comments

Strategy and poetry have more in common than you think 📜 Great strategy isn’t just logic and data, it’s feeling. It’s about understanding human truths, embracing emotion, and crafting ideas that truly move people. Yet, too often, we dial down the feeling in favour of facts. In this article, Andrea-Jane (AJ) Morris explores why strategies should think more like poets—leaning into obscure emotion and embracing bright language to create work that resonates. Because the best strategies don’t just make sense, they make people feel. 📎 Link to the full article in the comments.

No gender parity until 2157? Our MD Katie McCambley shares her thoughts with Campaign UK on this year's #IWD theme #AcceleratingAction and how we can make change and build something better. Full article linked in the comments below

Want some free, fresh thinking? Struggling to find some space in the hashtag #retail calendar that’s outside the traditional holiday heavyweights of Easter and Bank Holidays? The challenge is to find something novel enough... but with enough cultural attention and commercial intent to be a real opportunity. To help, we’ve pinpointed 11 moments that make up the MullenLowe UK 2025 Alternative Retail Calendar and made it Slide-Ready for marketers to stop panicking about it being March and they don't know what's going to fill their 'Reactive to Culture' column of activity in their plan. Grab the deck - it's got everything you need to create your moment: * Third-party data & social listening * Starter-for-10 retail thoughts * Potential brands to partner with Comment ‘Alternative’ below to get your copy with 11 hand-picked, data-driven moments.

🍔 Why settle for a delivery disaster when you can Deliver Better? At MullenLowe UK, we partnered with Unilever (Knorr) and MullenLowe U.S. to launch Deliver Better—a campaign that exposes the disappointing reality of fast-food delivery and reminds people that home cooking is just as quick, far tastier, and way more satisfying. While 35% of people expect their fast-food delivery within 30 minutes, Knorr recipes can be ready at the same time – no delivery needed. Featuring sobering imagery to snap us out of the false promises of delivery apps, this OOH campaign is encouraging us to (literally) take dining into our own hands. Full article in Ad Age, linked in the comments below. Carlos Andres Rodriguez l Sebastián Suárez Gnecco l Oliver León l Samar Rezvan l Trudy Waldron l Diego García de Enterría Díaz l Ryan Maheu l Renato P. Barbosa l Amanda Festa l Mariana Valenzuela l Evelyn Ng l Jennifer Wrentmore l Niek de Rooij l Nicky Neerscholten l Gina Kiroff l CJ Magwood l Iman Syed l Joanna Rosas l Jena Sussman l ITB Worldwide l WPP l Edelman l Catch + Release