Astrid & Miyu’s cover photo
Astrid & Miyu

Astrid & Miyu

Retail Luxury Goods and Jewelry

London, England 43,430 followers

More than just a jewellery brand, we are a movement on a mission to revolutionise the jewellery experience.

About us

Our Brand Story: Astrid & Miyu was founded in 2012 by Connie Nam. Born in Seoul, Korea she spent much of her life travelling and living in different countries. Inspired by her mother, jewellery had been a part of her life from a very young age. Anytime she travelled she would always pick something up from local markets or small quirky jewellers. Her purchases were always spontaneous and serendipitous. However, when she wanted to purchase with intent for family, friends or herself she struggled to find a go-to brand. The experiences in existing brands were stale and impersonal, with products under glass counters and sales staff in black uniform. It all felt staid and uninspiring. Connie saw this as an opportunity to bring something different to the market. Inspired by her local jeweller back home in Seoul, she wanted to offer products that were full of sentiment and innovative in design, together with an experience that was personal and engaging, and most importantly to create a brand that is inclusive and empowering. A decade later and Astrid & Miyu is internationally celebrated as being more than just a jewellery brand. Our Mission: More than just a jewellery brand, we are a movement on a mission to revolutionise the jewellery experience.

Industry
Retail Luxury Goods and Jewelry
Company size
51-200 employees
Headquarters
London, England
Type
Privately Held
Founded
2012
Specialties
costume jewellery, bracelet, design jewellery, branding, online marketing, brand strategy, social media, blogging, ring, personalised jewellery, necklace, earrings, trending jewellery, and trend-led jewellery

Locations

Employees at Astrid & Miyu

Updates

  • To celebrate Diversity Month, Team A&M thought food would be the perfect way to bring everyone together. Different departments brought in dishes they love, whether from their own culture or just something they enjoy, and shared their go-to spots that reflect the amazing diversity around us. Special mention has to go to Shreeya Bharania who brought this fabulous idea to life. #AstridandMiyu #LunchClub #DiversityMonth 

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  • After receiving plenty of feedback from both our artists, and our community, we are now excited to offer Bespoke Tattoos, ink to tell your story. Today, we had our very first Bespoke Tattoo, one with such special meaning behind it. This lovely customer tattooed her mother's signature. She got her first tattoo 25 years ago, but eventually had it removed. Since then, she had promised herself not to get anymore tattoos, until now! A huge shoutout has to go to our talented artist, Alfonso Barberio for all of his hard work. #AstridandMiyu #BespokeTattoo #Manchester

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  • Did you know that flourishing at work is more than just doing your job well! We love this post from our Senior People Growth Manager Sarah Jane O'Hare and couldn't agree more with her sentiment. Do any of these points resonate with you? If so, which ones? #AstridandMiyu #FlourishAtWork #OfficeLife 

    View profile for Sarah Jane O'Hare

    Senior People Growth Manager & Coach 🌿 Holistic Learning and Development—fostering fearless teams, where people truly flourish and play to their strengths ✨

    🧡 Signs You're Flourishing at Work 🌻 We hear plenty about 'signs of burnout' on LinkedIn, but what about the signs of flourishing? I’ve been reflecting on this a lot lately – it’s not always about the big promotions or wins. Sometimes, it’s the little signs of growth that matter most – how you feel, how you connect, and how you handle challenges. Here’s what flourishing at work really looks like (featuring a very good boy from our Manchester Store!): ⚡ You Feel Energised – You’re playing to your strengths and making a real impact. Even on those long days, there’s a sense of purpose and passion that keeps you going. 🧠 You’re Asking Questions – You’re hungry for knowledge and feedback. You’re always looking for ways to improve and do things better. 🌱 You Embrace Discomfort – Challenges don’t scare you – you know growth happens when you step outside your comfort zone. 💡 You Feel Aligned with Purpose – You’ve got that feeling of “this is exactly where I’m meant to be” as your work aligns with your values and your bigger vision. 🚀 You Take Initiative – You don’t wait for things to happen, you make them happen. You spot opportunities, tackle problems, and drive positive change. 🌸 You Find Joy – Whether it’s a laugh with your team or celebrating the small wins, there’s joy in the journey! 🌈 You’re Excited About What’s Next – You see growth as part of the process, and the future is full of possibilities that excite you. If this resonates, it’s a great sign that you’re flourishing – not just surviving, but truly growing. And that’s something worth celebrating! ✨

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  • We’re on a mission to revolutionise the jewellery experience - and that starts with integrity. While we have a long way to go, how we impact the people connected to A&M and the planet we share is something at the forefront of everything we do. We’re excited to share our first ever Impact Report, and to show you how A&M is dedicated to a brighter future. Use the link to learn more: https://lnkd.in/efKgHRNN What does Sustainability mean to you? #AstridandMiyu #Sustainability 

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  • Things that happened to our employees recently that made us smile ✨ As we wrap up the week, it's always nice to take a moment to reflect on the things that brought us joy. Here are a few highlights: 1. Tamia Mullaney from our PX team got engaged this week. 2. Our CMO, Sarah H. has given birth to a beautiful baby girl. 3. Melina Bale, our Head of Brand Marketing & Communications got married. 4. Hannah C., our Copy and Campaign Planning Manager got the keys to her first home. 5. Mia Tucker from the Brand Team had a special Mother's Day visit from her mum, all the way from Australia. As we head into the weekend, let’s continue to spread positivity and celebrate our wins. What made you smile this week? #astridandmiyu #officecelebrations 

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  • This week we hosted the ultimate Supper Club in celebration of our collaboration with Hertility ✨ The evening kicked off at our HOAM Cafe, where 20 women from our community listened to an insightful talk led by Larissa Taciuk from Hertility's team and nutritionist Emily Moreton, who spoke about all things hormone health and it's intrinsic link to nutrition. Throughout the evening, Emily guided us through a masterclass in nutrition and delved deeper into how certain food groups can be used to powerhouse our hormones! A huge shoutout has to go to Leigh-Anne Kenny, Keira M and Scarlet Tippett who organised and executed such a beautiful evening. #AstridandMiyu #Hertility #CommunityEvent 

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      +3
  • View organization page for Astrid & Miyu

    43,430 followers

    We have some exciting news... Last week we won the award for best new store 2025 for HOAM at the Retail Week Awards. It was such a tremendous honour for Connie Nam, Benjamin H., Alexia Aronsten, Sharon Solis and Allison Romano to receive the award on behalf of everyone at Team A&M. HOAM was the biggest project we've ever completed to date, and it was the most collaborative one too, which makes winning this award even more special. We want to say a huge thank you to each and every team member for all they have done to make this dream a reality! Here's to breaking more boundaries in this space ✨ Have you ever visited our flagship store? #AstridandMiyu #HOAM #TeamWork #BestNewStore

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  • Astrid & Miyu reposted this

    View organization page for Astrid & Miyu

    43,430 followers

    Introducing A&M x Hertility Charms Being female-founded and led, we’re so proud to launch our first product collaboration with Hertility. Empowering our community is at the core of A&M, so we’re joining Hertility’s mission to reinvent healthcare for every woman. We’ll be donating the profits from these limited edition charms to fund Hertility’s scientific research that drives their Reproductive Revolution. Click the link to learn more: https://lnkd.in/eMGGsC_b #AstridandMiyu #Hertility

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