ACTIVATE

Here's Seth! Marketing guru Seth Godin shared some wisdom with event marketers at the last edition of ACTIVATE. He cut straight through the BS and told us straight why it's harder than ever to get people to show up to your event. BTW we've just gone in on TikTok... I know, I know, what's taken us so long? Follow us there: https://lnkd.in/eMh2k-Rh for more!

Just finished recording a session for an upcoming edition of Gleanin ACTIVATE / ACTIVATE Sessions My session will provide some lesser-known tips to help event marketers to get more value out of their event content. Helping conference and event teams gain more business impact and ROI from their events is exactly what we do for our clients, so this session was a great fit. Thanks for the invite Tamar Beck (and thanks for the help Sophie Tavener!) If you’re an event marketer, make sure you’re following Gleanin’s ACTIVATE and ACTIVATE Sessions They’re full of excellent advice and practical tips for event marketers looking to improve, and they have some really exciting events coming up over the next few months. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. #EventMarketing #ConferenceMarketing #ContentMarketing #B2BMarketing #Events

Event marketers… There’s a new podcast in town. Introducing ACTIVATE Sessions — the marketing podcast for event marketers. It’s a podcast dedicated to event promotion, which is packed with practical advice on how to unlock more attendees for your events. The first 5 episodes are out now, featuring: Jonathan Kazarian, Alison Church, 💫Marisa C.,Steph Pennell, and Liam Moroney. What is ACTIVATE Sessions? – A new marketing podcast for event marketers. – 100% practical tips on how to promote your events. – Bi-weekly episodes. – All episodes under ~10mins. – Watch online or listen via your favourite podcast service. Watch here: https://lnkd.in/dDKUejsD #ACTIVATESessions #marketingpodcast #eventprofs

ACTIVATE Sessions has landed!!!!

The beauty of running our own event each year isn’t just the learnings we get by becoming event marketers ourselves. Or that we get to eat our own dog food. Bear with me... I'm about to talk about the exciting topic of cookies and conversion. 🤓 With Safari and Firefox already blocking third-party cookies by default and Google Chrome's plans going back and forth (and back again), we've been preparing for their inevitable phase-out. Context: the event marketers who use Gleanin can choose to use our conversion tracking in addition to, or instead of, setting their own campaign UTM tracking URLs. Currently, our platform generates a tracking script per event created, and marketers can choose to add that script to their campaign conversion pages. Doing so means that they’ll see the number of conversions that each campaign, speaker or exhibitor generates alongside all the usual real-time KPIs (which are not cookie-dependent) in their event insight reports. While I remain sceptical about taking conversion tracking too literally (given how non-linear buying journeys are), we know specific attribution is still crucial for most event marketers and is often used to justify their spend, including their Gleanin subscription. So moving away from a reliance on 3rd party cookies for conversion tracking is crucial for us AND our customers. By early summer this year, we had a couple of solid options in mind, so we started customer conversations. We wanted to learn how THEY were going to deal with the phase-out. We then picked our preferred approach, the one that most aligned with theirs and got to work. ACTIVATE in September was our first testing ground. We needed to see that our new approach would report on conversions missing from AND included in the 3rd party cookie-based results, so running them together was key. And whilst we'd assumed that the Safari and Firefox blocks must have some negative impact, we had no idea of the scale. The results were staggering - our new tracking solution reported a 77% INCREASE in conversions. To be clear, this wasn’t about improved campaign performance; it simply revealed just how many conversions were previously invisible due to browser restrictions. Next steps? We'll be asking our early research customers to run similar experiments, and pending positive results, we'll roll this out in Q1 2025. PS More learnings from the last edition of ACTIVATE to come...

I recently had the pleasure of speaking to Chloe Cara for the Gleanin ACTIVATE online series about the current trends and future landscape of marketing and the challenges facing marketing #eventprofs. These sessions are really great bite-sized insights for marketers in the event sector, so worth checking out! Thank you to Gleanin for having me 😀 https://lnkd.in/eG_ynmDk #exhibitionmarketing #marketingtrends #activate #marketingskills Easyfairs

Happy ACTIVATE Day! 🎉 Our marketing event for event marketers starts in just over an hour. There's still time to register: https://lnkd.in/eHEUsF7v Opening remarks from Seth Godin, then we'll be covering: – How to get more people to show up to your event. – How to write stronger ads for your next event. – Tactical AI for event marketing. – How to craft irresistible event experiences. – Turning TikTok trends into sold-out events. – How to streamline event marketing with AI. – Getting executives to (quickly) buy-in to your events strategy. – How to enhance your event marketing with a great partner strategy. Virtual. Multiple tracks. Free to attend. 2pm UK time (9am EDT). #eventprofs #marketingevent #ACTIVATE

👇 Exclusive interview with Seth Godin 👇 Tomorrow, we’ll be interviewing Seth on the principles of event marketing. Asking the Marketing Hall of Famer: – What’s the difference between good & great events? – How can you promote an event on a lean budget? – How can you get more people to show up? And much more. Then, we’ll throw the microphone over to 16 incredible speakers to share more knowledge and insight on event promotion. I hope you’ll join us at ACTIVATE. Register here: https://lnkd.in/eQZBaiH2 1-hour. Virtual. Free to attend. #ACTIVATE #eventprofs #eventmarketing

When people create online events, they are usually trying to get leads and then selling things to those leads. I mean, why else would you create an online event, right? But what if I told you that someone has created an online event just for the purpose of educating and connecting event marketers? What if I told you that this particular online event is a labor of love? What if I told you that this event literally doesn't even use the registrant information to nurture leads? It's true. Activate is the event marketing event for YOU. It's not an event for the company putting it on. What other event can say that??? So log in on September 25th to catch Seth Godin, Chloe Cara, Dahlia El Gazzar, Felicia Asiedu, Tess M. Vismale, CMP, DES, Johnny D. Martinez - EWD, Anca Platon Trifan, CMP, DES, WMEP, Tavar James, Martin Fretwell, Sasha Frieze 🚢 and so many more at Activate! Check it out and register now! https://lnkd.in/gnFFNaUB Also, she won't say it, but Tamar Beck is the CEO of Gleanin and she is underwriting this incredible event. And then NOT using your information to sell GleanIn to you. She won't say it. But I can. I love amazing humans like this. ❤️

ACTIVATE is back! ⚡ The Marketing Event for Event Marketers. ⚡ Join us for our 4th edition on September 25th, 2024. – Free to attend. – 1-hour long, virtual event. – 100% practical advice. Zero fluff. – Lightning sessions with all talks under ~10mins. – Multiple tracks covering topics such as event strategy, copywriting, community, and AI. – Network with fellow event marketers. Register here: https://lnkd.in/e5x2jtUD #ACTIVATE Powered by Gleanin. ❤️