The Ascott Limited

📢 This win is special because it celebrates the people who matter most – our guests, owners and associates. We’re honoured that our #AscottUnlimited campaign received Bronze for ‘𝗕𝗲𝘀𝘁 𝗔𝗻𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗿𝘆 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻’ at the PR Awards 2025, organised by MARKETING-INTERACTIVE in Singapore. Launched in 2024 to mark The Ascott Limited’s 40th anniversary, the campaign was a tribute to everyone who’s been part of our journey. From enhancing Ascott Star Rewards and expanding our global footprint, to nurturing hospitality talent and advancing inclusion in the hospitality industry – it was all about creating more meaningful experiences, together. Thank you for inspiring us to keep pushing boundaries, this recognition belongs to all of you. 💫 And we’re just getting started! Look out for more exciting things to come as we continue to enrich #GlobalLiving with heartfelt experiences and empower you to #StayYourWay. #TheAscottLimited #PRAwards

We are witnessing a rise in hybrid living post-pandemic, where the lines between travel, work, and lifestyle are increasingly blurred. Today’s travellers seek a hospitality experience that transcends the ordinary — a place where they can live, work, play and “vibe in”. lyf delivers exactly that, inviting guests to "live your freedom." With vibrant spaces designed to spark conversations and foster connections, lyf properties offer experience-led social living with the perfect balance of personal space and communal experiences. Guests can also stay “plugged in” to the local scene through curated experiences organised by each property’s Ambassador of Buzz. As Adeline Phua, Managing lyf Partner, shared with Jonathan Worsley, Chairman & CEO, The Bench, the brand is well-suited for the growing population of next-generation travellers in the Kingdom of Saudi Arabia, who desire a unique type of stay. Whether for short or extended stays, lyf stands out from the typical hotel experience, appealing to an audience that wants to stay connected and engaged throughout their travels. Dive deeper into our ever-growing lyf brand by tuning in to this Future Hospitality Society (FHS) Podcast: https://hubs.la/Q03dQpZm0. #TheAscottLimited #FHS #Hospitality #Podcast

As Thailand ushers in the local New Year, our properties across the country are embracing the spirit of 𝗦𝗼𝗻𝗴𝗸𝗿𝗮𝗻 through a series of celebratory activities rooted in cultural heritage. From 𝘚𝘰𝘯𝘨 𝘕𝘢𝘮 𝘗𝘩𝘳𝘢 rituals and temple-inspired décor to traditional Thai attire and local delicacies, guests can look forward to meaningful experiences that go beyond the annual celebration.   Whether enjoying a splash-filled adventure or a serene retreat, each stay brings you closer to the essence of Songkran – celebrating renewal, community, and joy in every moment.   Welcome the Thai New Year with a stay that lets you experience Songkran the local way - book now: https://lnkd.in/gfBDbnNR   The Ascott Limited #TheAscottLimited Ascott International Management (Thailand) Limited #Thailand #Songkran #Celebration #NewYear

With India's dynamic landscape unlocking immense opportunities for the travel and hospitality sectors, we have our sight set on doubling our India portfolio to 12,000 units by 2028, alongside a commitment to grow India as a key outbound source market for The Ascott Limited. This was announced at the 20th Hotel Investment Conference - South Asia (HICSA) in Mumbai this week, where Ascott's development team was present, and our Chief Executive Officer Kevin Goh delivered a keynote on the topic of ‘Redefining Global Living’. Riding on a strong growth momentum in the first quarter of 2025, we've inked three new signings across key Tier-2 and Tier-3 cities of Goa, Lucknow and Thanjavur - 𝘖𝘢𝘬𝘸𝘰𝘰𝘥 𝘚𝘦𝘯𝘴𝘢𝘵𝘪𝘰𝘯 𝘋𝘰𝘯𝘢 𝘗𝘢𝘶𝘭𝘢 𝘎𝘰𝘢, 𝘖𝘢𝘬𝘸𝘰𝘰𝘥 𝘛𝘩𝘢𝘯𝘫𝘢𝘷𝘶𝘳 and 𝘖𝘢𝘬𝘸𝘰𝘰𝘥 𝘌𝘬𝘢𝘯𝘢 𝘚𝘱𝘰𝘳𝘵𝘻 𝘊𝘪𝘵𝘺 𝘓𝘶𝘤𝘬𝘯𝘰𝘸. These signings not only strengthen our presence in existing markets like Goa, but also mark our debut in new cities as we commit to providing culturally immersive stay experiences in key emerging destinations and high-potential markets across India. Driving a dual focus on both geographic and brand expansion, we look forward to also introducing more of our brands to the market. Tapping on the rise of India’s urban millennial and Gen Z workforce, along with the growing digital nomad trend, our experience-led social living brand, lyf, aligns perfectly with the demand from India's next-gen travellers for flexible, community-focused stays. Collection brands such as The Unlimited Collection and The Crest Collection are also poised to meet the growing appetite for immersive cultural and heritage experiences in India. Find out more about how Ascott is leveraging our flex-hybrid model to meet shifting demand and our multi-typology brand strategy to deliver more of our brand experiences in India: https://lnkd.in/dUUPu9E7 #TheAscottLimited #Hospitality #Growth #StayYourWay #HICSA2025 #India

Hospitality is no longer just about providing a place to stay – at The Ascott Limited, it’s about creating spaces that connect with the way people live, work, and engage with the world around them.   Behind the design and architecture of our properties at Ascott, is a team of multi-disciplinary professionals led by Teng Wui Leong, Chief Design & Technical Officer. Charged with overseeing the design and technical standards across the company's global portfolio, which spans serviced residences, hotels, resorts, social living properties and branded residences, Teng Wui plays an integral role in delivering Ascott’s multi-typology brand strategy and standards through cutting-edge hospitality designs that optimise guest experiences and space efficiency.     In a recent interview with The Peak Singapore, he shared his thoughts about how hospitality has evolved, and with that, the need to shape spaces that go beyond functions. With over 27 years of experience in international design and development management, from urban planning to architecture, Teng Wui brings an urban planner’s mindset to the table, viewing each property as part of an ecosystem that brings people together. He likens urban planning and design of districts and neighbourhoods, to the design of hotel properties he works on.    From preserving the heritage of Singapore’s riverside at The Robertson House by The Crest Collection, to creating socially vibrant spaces for next-generation travellers at lyf properties, Teng Wui sees design as a blend of philosophy and innovation – guided by the Vitruvian principles of quality, utility, and beauty, with sustainability added as a vital fourth pillar. With wellness, blended travel, and ESG at the forefront, brands like Citadines and Somerset continue to evolve to meet the needs of today’s travellers.   While the Ascott Innovation Hub remains as an experimental space for him and his team to test ideas and concepts, Teng Wui reiterates the importance of ensuring our properties preserve a sense of place and purpose for our guests.    Hear more from Teng Wui as he shares how he uses design to structure a better world to live in: https://lnkd.in/gsgWhcyg   #TheAscottLimited #Innovation #Hospitality #Design #Travel

India’s tourism industry is forecasted to reach US$512 billion by 2028, driving significant growth in the hospitality industry. Recognising the vast potential of this emerging market, our Chief Executive Officer, Kevin Goh, will join Megha Tuli, Partner & Co-Founder, Hotelivate, at HICSA 2025 to discuss India’s ascent to the forefront of the global hospitality landscape. He will also shed light on Ascott’s strategic expansion plans in India and how we are redefining global living with unlimited possibilities.   Find out more about HICSA 2025 here: https://lnkd.in/da2FhgBt   The Ascott Limited #TheAscottLimited #HICSA2025 #India #Hospitality

It was a triumphant evening for The Ascott Limited at the LIV Hospitality Design Awards 2024 ceremony in Shanghai, where we were honoured with six wins across five design categories! These awards celebrate outstanding interior and architectural design in the hospitality industry, and we are incredibly proud of our in-house design team for their creativity and dedication in designing the exceptional spaces in these award-winning properties.   From revitalising heritage properties to integrating a strong sense of place and sustainability features, we remain committed to enriching each stay with thoughtful design and heartfelt experiences – all meticulously crafted for our guests, no matter where their travels lead.    More about these award-winning properties here: 𝗖𝗶𝘁𝗮𝗱𝗶𝗻𝗲𝘀 𝗖𝗮𝗻𝗮𝗹 𝗔𝗺𝘀𝘁𝗲𝗿𝗱𝗮𝗺 - https://lnkd.in/eYSVm-Tz 𝗹𝘆𝗳 𝗚𝗶𝗻𝘇𝗮 𝗧𝗼𝗸𝘆𝗼 - https://lnkd.in/g79vSsQY 𝗖𝗶𝘁𝗮𝗱𝗶𝗻𝗲𝘀 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 𝗣𝗮𝗿𝗸 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 - https://lnkd.in/deXcsPXR Ascott Europe Ascott Japan Ascott Singapore #TheAscottLimited #Citadines #lyf #Innovation #Design #Hospitality #Awards Teng Wui Leong Julien CLEMENTI Fernando Tham Hazel Tan Htin Aung May Lum Agnes Wijaya Kean Lin Abel Yang

"lyf is defining the space, which isn't just a matter of adding co-working facilities and services; but creating a new lodging product altogether. " - Serena Lim, Chief Growth Officer, The Ascott Limited.    What began as a bold experiment in 2016, is now a flourishing portfolio of social living properties under the 𝗹𝘆𝗳 brand. With 35 properties across 24 cities in 13 countries, lyf has proven itself to be a brand that not only caters to the growing demand from travellers for experience-led social living, but also one that unlocks new revenue streams for its owners.    Last month, Serena Lim and Adeline Phua, Managing lyf Partner, sat down with Raini H. from Hotel Investment Today, to discuss the evolving segment of coliving and how our lyf brand has set its sight on staying ahead of the curve with its own definition - not of coliving, but social living.   The brand's adaptability across geographical boundaries both in cities and resorts, alongside an efficient staffing model has played a big part in the growing interest we have seen from our owners in the lyf brand. Capturing market demand with a brand emphasis on experience-led social living, supported by flexible spaces and dynamic programming, lyf properties have been able to drive positive ADR and occupancy growths in short lead times from opening. The increased tradability of lyf properties further reflects the added value that the lyf brand brings to our owners' assets.    Find out more in this story on Hotel Investment Today, and learn how lyf continues to 'live it up' in its next phase of growth: https://lnkd.in/gqhbiuDN #TheAscottLimited #lyf #liveyourfreedom #SocialLiving

Loyalty matters, and at The Ascott Limited, we're strengthening our commitment to taking our loyalty programme, 𝗔𝘀𝗰𝗼𝘁𝘁 𝗦𝘁𝗮𝗿 𝗥𝗲𝘄𝗮𝗿𝗱𝘀 (𝗔𝗦𝗥), to the next level. With our membership base growing by over 40% last year to surpass five million, and ASR members accounting for over 90% of Ascott's app and web bookings, we're on track to trebling our loyalty base to at least 15 million members by 2028. Supporting this journey of growth for ASR, we have been evolving our programme since its launch six years ago. Moving beyond traditional benefits to include curated event experiences and personalised offerings through our mobile app and website, ASR is progressing from a traditional points-based rewards system to an integrated solution driven by digital innovation. What's new for our loyalty members: ✅Refreshed user interface and enhanced personalisation on the ASR mobile app ✅Expanded booking capabilities of GenAI-powered chatbot on discoverasr.com to make online bookings more seamless ✅Simplified travel planning process with predictive AI travel recommendation engine ✅Elevated perks for ASR members to gain exclusive access to iconic events and experiences Going beyond points, we're staying ahead to ensure our loyalty guests continue to feel truly valued, whether they’re travelling for business or leisure. From priority airport lounge passes pre-stay, and personalised recommendations to aid in travel planning, to exclusive perks to stay rewarded, we're making sure that every journey is seamless. 📰Read more about how we are powering up our loyalty programme: https://lnkd.in/gnjFwjMB ✨Not yet an ASR member? Sign up now (https://lnkd.in/gbCXPAjj), and earn a bonus of 24,000 ASR points for bookings and stays made between 1 April and 31 May 2025, plus enjoy a pair of complimentary airport lounge passes. Terms and conditions apply. #TheAscottLimited #AscottStarRewards #StayRewarded #TravelPerks #Loyalty

This year’s Earth Hour saw nearly three million hours across more than 118 countries dedicated to saving our planet on March 22. We are proud that many of our properties in the region actively participated in this powerful global environmental movement, taking action for a more sustainable future.   Beyond switching off lights, our teams organised a variety of fun and engaging activities, allowing guests to observe Earth Hour in a memorable and interactive way: • 𝗧𝗵𝗲 𝗣𝗵𝗶𝗹𝗶𝗽𝗽𝗶𝗻𝗲𝘀: Ascott Bonifacio Global City Manila lit up the night with an enchanting performance by graceful ballerinas, dressed in ballet costumes adorned with LED lights. Guests also enjoyed an equally illuminating sustainability talk and were treated to specially crafted glow-in-the-dark drinks and the property’s signature dessert.   • 𝗜𝗻𝗱𝗼𝗻𝗲𝘀𝗶𝗮: Oakwood Suites Kuningan Jakarta organised “glow-in-the-dark” yoga, creating a serene and visually captivating wellness experience for participants. Other properties like Ascott Jakarta and Ascott Waterplace Surabaya also hosted fun painting workshops, allowing guests to express their creativity with luminescent paints. • 𝗩𝗶𝗲𝘁𝗻𝗮𝗺: Guests at Oakwood Residence Hanoi enthusiastically participated in a lantern-making workshop, repurposing used paper cups and LED lights from Christmas decorations. During Earth Hour, they proudly carried their handmade lanterns, illuminating the night in a beautiful display of sustainability and unity. • 𝗖𝗵𝗶𝗻𝗮: Championing energy conservation, Somerset Star River Minhang Shanghai organised a candlelight yoga session, creating a tranquil atmosphere for participants to unwind. We continue to advance our sustainability efforts through 𝗔𝘀𝗰𝗼𝘁𝘁 𝗖𝗔𝗥𝗘𝗦 – because our commitment to the planet goes beyond just one hour; it’s a promise we uphold every day. Learn more about our environmental commitments: https://lnkd.in/gD2fGSZf The Ascott Limited #TheAscottLimited #AscottCARES #Sustainability #EarthHour Ascott Philippines Ascott Indonesia Ascott Vietnam Ascott China, South China