Beyond Activ

AWARD WINNER: Today at Health & Fitness Association (formerly IHRSA) we presented Dana Milkie and Christopher Clawson from EGYM with their EMEA Technology Company of the Year Award. Well deserved after an incredible 2024. Congrats to all involved including Philipp Roesch-Schlanderer, Tino Tsolakis, Marco Stefano Guiducci and Sean Patrick Ironside

📢 February Spotlights Are Live! 🚀 Catch up on last month’s top industry headlines along with exclusive insights - Executive Spotlight featuring Shaden Alsagri & Industry Spotlight by Jodi Barrett 🔗 Read it here: https://lnkd.in/gHVZ-C_U Thank you to Matrix Fitness USA and Anytime Fitness for their support of this month's spotlights! Some Highlights Include: ☀️ Crunch Fitness Seals agreement to open 75 Gyms in #India ☀️ PureGym & SH1FT Fitness Collaborate to launch eight new class formats ☀️ Fitness First Middle East partners with GoXPro Pty Ltd. to set new benchmark in coaching, innovation, and member engagement ☀️ Funxtion and EGYM Expand Partnership To Drive AI-Driven Gym Experiences ☀️ Technogym Pivots to Life Science With New Vision: Healthness ☀️ Ezypay partners with FitnessForce Gym Management Software to provide a full-stack software solution for bookings, payments, CRM and marketing ☀️ Prebiotic soda maker OLIPOP PBC secures $50M in a Series C round led by J.P. Morgan Private Capital, reaching a $1.85B valuation

BeyondActiv, More Than an Event – A Growth Experience. 🚀 Over these three days at Beyond Activ EMEA in Saudi Arabia, I have not only learned from leaders in the fitness industry but also had the opportunity to cultivate personal and professional relationships that go far beyond traditional networking. 💡🤝 In a world where technology and business are evolving at a rapid pace, events like this remind us of the importance of human connection, the exchange of ideas, and international collaboration. Experiencing this in such a culturally rich environment as the Middle East adds a unique and valuable perspective. 🌍✨ A huge thank you to the organizers of Beyond Active Jolin Ma Ross Stewart Campbell Blair Russell Campbell for creating a space where innovation, learning, and community come together in such a meaningful way. And a special thanks to all the connections I had the opportunity to share with for the inspiring conversations and exchange of ideas. FitnessKPI #BeyondActive #Networking #Learning #MiddleEast #Innovation #FitnessIndustry Pablo Viñaspre Aitor Elorza Ahmar Azam, FCA (ICAEW) Wael El Merhabi Nasser Obeid Muhammed Waris Sarfaraz GRETEL EUGENIO Inaze Fatima Sarang Varinder Singh Hadi Curtay Jamil Zayat Shaden Alsagri Onur Bayhan

1 week, 3 conferences, dozens of meetings for a healthier future: Riyadh Active Industry, LEAP and Beyond Activ - Life Changing ❣️ 🌏 Best tech for Kids Physical Activity - still MoveAhead with plenty of tech integration potential to create more active environments - home, schools, gyms, sports clubs and stadiums 🤸 🏉 🎾 ⛳ Best use of AI for population health and much more - Shaheen AI - Digital twins enabling innovation across society 🫂 🚶♀️ Innovative equipment for Adult Physical Activity and Physical Therapy - Speedflex, HUR and Gungnir of Norway - simplifying the experience for more people to be more active. 🫀 💪 Explosion of sports science education enabling the market and sector growth - JUMP Academy , SASS, Active IQ, National Academy of Sports Medicine (NASM), Wellness First 👏 🧠 💪 🚶♀️ Connecting the Dots between best practice global evidence and Arab Women's health - Daleela by Motherbeing 🚺 🇸🇦 🇪🇬 🫀 A collective of great people driving change for a healthier world 🌏 - Leejam Sports Company 👏 Shaden Alsagri, Onur Bayhan, Emma Igelstrom OLY, Daine Finch, Maha Alnashwan, Samar Altwaim, Noora Sabbah, - Armah Sports Company 👏 Roa'a Alsindi, Mike Downing - GymNation 👏 Karl Foster - Fatin Tuffaha, Shima Adel, Zena Habi, Saed Ali, Christine Mallouk, Dr.Manal Shams Fatima Batook, Lamya Al Kadi, Shereen Abdulhassan and many more.... 🙌 Deep cultural learnings with locals, got some understanding of Abayas, learned Padel, ran Riyadh half marathon, got henna art and made great friendships ❣️ Rachel Young BSc David Stalker FCIMSPA Sindre Rein Frank van de Ven Edel Scanlon Kevin Yates Hadi Curtay Sindre Rein Ross Stewart Campbell

📸 Beyond Activ EMEA has been nothing short of exhilarating - jam-packed with moments of learning, inspiration and connection 🙌 Thanks to all the crew at Beyond Activ for their continued support of Ezypay, including Jolin Ma, Ross Stewart Campbell, Blair Russell Campbell & Day Limonte 🤝 We can't wait for Beyond Activ World in June 🇸🇬 #BeyondActivEMEA #HealthAndWellness #BusinessGrowth #EMEA #SaudiArabia #B2B

Another fantastic year representing IQ LIFESTYLE at Beyond Activ in Riyadh, Saudi Arabia. Delighted to catch up with some of our partners and strengthen our relationship, as well as forming new collaborations for 2025. Hearing the stories behind the visions and engaging with some of the most amazing and inspiring people in the fitness and wellness industry across the region was truly enjoyable. I am excited to see how we grow together and look forward to catching up in Dubai this week to continue conversations as well. Thank you to Blair Russell Campbell, Ross Stewart Campbell and the rest of the team for organising. There are too many faces to tag from.this event so I will just leave it to say - see you all soon. #beyondactiv #fitnessksa #wellness #education #gcc #strongertogether

FIBO will make its debut in Saudi Arabia from October 1st to October 3rd, 2025, at the Riyadh Front Convention Center. As the world’s leading fitness trade show, we are fully committed to supporting Saudi Vision 2030 by promoting a more active and healthier lifestyle across the Kingdom. Last week, we had the privilege of participating in Beyond Active, where we met with many players of the Saudi market. A huge thank you to Ross Stewart Campbell and his team for organizing such a strong event—it was a pleasure connecting with so many industry friends and partners. The future of health and fitness in Saudi Arabia is bright, and we can’t wait to be part of this incredible journey! Stay tuned for more updates. Silke Frank Yves Preissler Juliette Losardo Rachel Young BSc David Stalker FCIMSPA Mohammad Shammaa Kelvin Goh 吴任生 Jimmy Andrew Shaden Alsagri Karolina Mosdorf Florian Pompino Rich Burden Luke Januszek KUN Sports Sander van den Born MBA Angelo Desidera Mauro Frota Jennifer Halsall-de Wit Dr. Samir Kapoor #FIBOGlobalFitness #SaudiArabia #Vision2030 #FitnessIndustry

What an exciting week in the Kingdom of Saudi Arabia! So many great conversations and ideas on how we can support the industry in contributing to and aligning with Vision 2030. A huge thank you to Ross Stewart Campbell, Jolin Ma and the entire Beyond Activ team for your hospitality and for organizing such a fantastic event🚀 A big shoutout to our local team Mohammed Alotaibi, Cynthia Zeinoun and Ahmed Attallah for their incredible work on-site! Looking forward to seeing you all in April at FIBO (April 10–13, 2025) and in October at FIBO Saudi (October 1–3, 2025)! #FIBO #FIBOSaudi #health #fitness #hospitality

An impactful first day at Beyond Activ Riyadh for F45 Training MENA ! Engaging with high-level government officials Majed AlGhanim Basim K. Ibrahim Suliman Alhammad and key players in the fitness industry, paving the way for exciting opportunities in the region. Honored to have our mena CEO Joseph Abboud CEO as a panel speaker, sharing insights on the future of fitness and F45’s expansion in MENA! #F45MENA #BeyondActivRiyadh #F45Training #FitnessLeadership #MENAExpansion #KSA #HealthAndWellness #FunctionalTraining #Networking #FitnessIndustry #Riyadh

What an AMAZING start of Beyond Activ 2025 Riyadh, KSA. Massive THANKS to all our Partners, Key Accounts and All Visitors who came today to meet us at Matrix Fitness Middle East booth, Fairmont Riyadh If you have missed day 1, please come over and see us tomorrow so you can check out our latest ONYX Cardio and please do not miss the session of “MENA’S Fitness Future” by our Global Director of Education and Training Ben Wilde at 9.30am. See you on Thursday 13th Feb. #BeyondActiv #MatrixFitness #MatrixUAE #FitnessEvent #Wellness #inspire #lead #FitnessEquipment #winners #1 Jolin Ma Ross Stewart Campbell Blair Russell Campbell