Health & Fitness Association

The Health & Fitness Association congratulates Dr. Mehmet Oz on his appointment to the Centers for Medicare & Medicaid Services (CMS). “As a nationally recognized advocate for preventive health, Dr. Oz brings a unique perspective to CMS at a time when bold, innovative thinking is urgently needed,” said Liz Clark, President & CEO of the Health & Fitness Association. “The health and fitness industry is the tip of the spear in the MAHA—Make America Healthy Again—agenda, and we look forward to working with Dr. Oz to integrate fitness and physical activity into the core of Medicare and Medicaid strategy.” We are eager to collaborate with CMS leadership to advance policies that recognize movement as medicine and make physical activity more accessible to millions of Americans.

The future of wellness is evolving fast—but part of that future is looking to the past 🕰️ In this episode of Shorts with Liz Clark, Susie Ellis, Co-founder and Chair of the Global Wellness Institute and the Global Wellness Summit, unpacks the biggest wellness trends for 2025, including the Middle East’s wellness ambitions, longevity’s impact on work, and the rise of augmented biology. But one trend stands out in our tech-driven world: analog wellness. It’s more than a digital detox—it’s about slowing down and rediscovering the simple, hands-on parts of life. Think vinyl records, gardening, scrapbooking, reading, and time spent unplugged 🌱📖✨ 🎧 Tune in (wherever you get your podcasts) for a fascinating look at where wellness is headed—and why slowing down might be the most powerful trend yet. Watch it here: https://lnkd.in/eEjU7RBa

Top level executives! We need you this May for our annual Fly-In & Advocacy Summit, as we head to Capitol Hill to speak directly with legislators about the needs and value of the health & fitness industry. This is a grass tops campaign focused on centering fitness as an essential part of the preventive healthcare continuum. Join us for 3 days of education from esteemed speakers, networking, and time spent directly with lawmakers. Interested? Register here 👉 https://hubs.ly/Q03fF90X0

Big wins this past week in state advocacy! Thanks to the testimony of our Manager of Government Affairs, Charles Regnante, revisions and amendments were made to bills in Georgia and Colorado that protect fitness facilities from auto expire requirements and ensure fair cancellation policies, respectively. As always, we will continue to keep you up to date on the status of these bills and the latest wins for fitness businesses in states across the country 💯

Our APAC Director, Sean Tan, spent the week at TaiSPO, Sports and Fitness Taiwan—the one and only B2B trade show for the sports and fitness industry in Taiwan. As a keynote speaker, he shared key insights from HFA’s 2024 Global Report, highlighting trends and growth across Asia Pacific. We’re proud to be part of the conversation as the industry continues to expand in the APAC region. Congratulations to TaiSPO on another successful event!

In case you missed it... Club Business International (our association magazine) has rebranded to Health & Fitness Business! We sat down with the magazine's editor-in-chief, Jim Schmaltz, to talk about what's new and why this rebrand matters. Check out the March edition 👉 https://lnkd.in/euz5XV7c

The Personal Health Investment Today (PHIT) Act directly tackles one of the leading barriers to exercise: affordability. The PHIT Act must be reintroduced every new session of Congress to remain under consideration, a process made possible through HFA's ongoing advocacy efforts and persistent engagement with lawmakers. We need YOU at the Fly-In this May to let your legislators know you support this bill. Shoot us a DM if you’re interested in attending ✈️

Calling all fitness facility owner and operators! 🏋️♂️ You have a chance to win a FREE all-access pass to The HFA Show 2026 in San Diego if you participate in our 2025 Fitness Industry Census. We are using the data collected in this survey to generate a report that will provide you with financial and operational benchmarks for your business. This will be a powerful resource for your business decision-making and for our advocacy work on behalf of the industry! Take the survey 👉 https://hubs.ly/Q03dqkCW0 📅 Deadline: April 30, 2025

From keynotes and membership recruitment meetings to walking the tradeshow floor, our fearless leader was on the MOVE during The HFA Show! Check out these pictures for a glimpse of the show through the eyes of our CEO, Liz Clark 🏆 #TheHFAShow #TheHFAShow2025

Check out this article! Our VP of Research, Anton Severin, contributes HFA research data to the story, helping readers understand the exercise behaviors of Americans. https://lnkd.in/ehVMddPk