Craft is a Swedish brand specializing in footwear and clothing for endurance sports where performance and comfort are crucial for a good result. Working closely with elite athletes and constantly developing new materials and technical solutions.
www.craftsportswear.com
@craftsportswear
💥Nytt roligt jobb för dig som vill ta nästa steg i din karriär som
#marknadskoordinator hos ett av Skandinaviens ledande företag inom sportartiklar (Craft Sportswear)⭐
I rollen blir du delaktig i kampanjplaneringen och säkerställer att marknadsinsatserna genomförs. Du hanterar eventplanering och ambassadörsprogram samt koordinering av PR-aktiviteter.
Låter det som drömjobbet för dig? Läs mer och ansök, urval sker löpande ⬇️
https://lnkd.in/eSq_piBV
Tipsa gärna om möjligheten ifall det passar någon i ditt nätverk🙏
The Norwegian cross-country ski team will continue to compete and train in apparel from Craft until 2030!
"We want to extend our agreement with the Norwegian Ski Federation Cross-Country Team now, even before it expires in 2027.
Our experience so far shows that the sponsorship is both profitable and valuable for Craft. Our measurements indicate financial profitability as well as strong brand-building effects. We see the Norwegian Ski Federation Cross-Country Team as an attractive and highly valuable partner that reinforces our core values", says Stefan Persson, Managing Director of Craft Sportswear.
"Craft’s extended commitment provides stability and predictability in a time when many sports face financial challenges. This security allows our elite athletes to focus on what they do best: perform, develop, and inspire new generations of skiers", says Cathrine Instebø, Managing Director of the Norwegian Ski Federation Cross-Country Team.
The Norwegian Ski Federation Cross-Country Team is charting its course toward 2030, and Craft’s involvement extends far beyond the national team.
Craft is present every step of the way – from the waxing cabin to the ski tracks, from training sessions to competitions.
Their clothes and equipment are an integral part of daily life for both elite athletes and recreational skiers, symbolizing professionalism, quality, and a deep passion for the sport.
"Craft is more than just a sponsor; they are part of the community and the rich heritage of Norwegian skiing. Together,
we ensure that Norwegian cross-country skiing remains world-leading—today and in the future", says Instebø.
Olympic Champion and World Cup leader Johannes Høsflot Klæbo is also happy with the extended agreement on behalf of the skiers.
"I`m thrilled about the extended partnership with Craft and the federation. Really good news that Craft will provide us with the highest quality equipment needed to perform at our best until 2030".
The continued support from Craft demonstrates their commitment to Norwegian cross – country skiing, and I look forward to representing both Craft and Norway as we move forward together.
"This stability allows us to focus entirely on what matters most - pushing boundaries on the snow."
As the largest partner of Norwegian cross-country skiing, the Craft Sportswear brand continues to be a reliable and long-term supporter of athletes, coaches, and the entire skiing community.
#craftsportswear
Collective is a dynamic training collection that merges performance, comfort and style, making it ideal for both intense exercise and relaxed daily wear. Designed to keep pace with your active lifestyle, these versatile pieces feature soft premium fabrics and an athletic fit, ensuring all-day comfort and exceptional functionality. True to its name, Collective inspires you to seek out strength in numbers, sharing and gaining motivation from friends to reach your goal. Ready to elevate both your gym sessions and your street style?
www.craftsportswear.com
The long-term effects of running on your physical and mental health have been proven many times, but few realize how much it can affect you, even when you’re just starting out.
So we decided to launch an experiment: Emelie committed to start running once a week, during 10 weeks straight, while having her health and running data being monitored 24/7. Immediately after each run, we photographed her, added her data, and ran a print ad in one of Swedens biggest newspaper. 10 ads, for 10 weeks where you could follow the experiment in real time, and see how she lowered her stress levels, resting heart rate and increased her average pace per kilometer. From the first ad being a motivational message to get started, to the last one showing the result of the entire 10 week routine.
A clear reminder of the positive impact of running, even if just for ten weeks.
10 ads, for 10 weeks where you could follow the experiment in real time, and see how she lowered her stress levels, resting heart rate and increased her average pace per kilometer. From the first ad being a motivational message to get started, to the last one showing the result of the entire 10 week routine.
A clear reminder of the positive impact of running, even if just for ten weeks.
10 ads, for 10 weeks where you could follow the experiment in real time, and see how she lowered her stress levels, resting heart rate and increased her average pace per kilometer. From the first ad being a motivational message to get started, to the last one showing the result of the entire 10 week routine.
A clear reminder of the positive impact of running, even if just for ten weeks.
The long-term effects of running on your physical and mental health have been proven many times, but few realize how much it can affect you, even when you’re just starting out.
So we decided to launch an experiment: Emelie committed to start running once a week, during 10 weeks straight, while having her health and running data being monitored 24/7. Immediately after each run, we photographed her, added her data, and ran a print ad in one of Swedens biggest newspaper. 10 ads, for 10 weeks where you could follow the experiment in real time, and see how she lowered her stress levels, resting heart rate and increased her average pace per kilometer. From the first ad being a motivational message to get started, to the last one showing the result of the entire 10 week routine.
A clear reminder of the positive impact of running, even if just for ten weeks.
We are finally live with our Sustainability progress report for 2023.
This report is giving insights on how Craft sustainability work progress over the years, both our positive steps but also the challenges we see ahead.
2023 has been the year where our Craft Design principles has been fully implemented in our daily work, our ultimate goal is to create products that are circular by design and to design for the “Long Run”. Transparency and traceability is on top of the agenda and our focus has been on supply chain mapping. With full insight, we can identity and assess environmental and social impact at each stage.
We do small steps, but steps in the right direction.
Pls read the full report;
https://lnkd.in/dRSKfd-e#craftsportswear
