MARKETECH APAC

Called the ‘Bonding Instruction’, IKEA and dentsu Indonesia’s initiative reimagines the traditional assembly manuals with minor but thoughtful adjustments to encourage family cooperation. Defri Dwipaputra, executive creative director at Dentsu Creative Indonesia, commented, “In Indonesia, where family ties remain the most important fabric, bonding time should be a cherished shared experience to enhance family connections.” Irfansyah Putra, head of country marketing at Ikea Indonesia, commented, “...dentsu has understood our strong affinity with our customers, enabling a simple modification to our instruction manual that has reimagined bonding experiences for Indonesian families.” #marketing #campaign #indonesia ------ --[Conferences] Our 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗘𝗫𝗧 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 series is in full swing for 2025, and will be held in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗪𝗼𝗺𝗲𝗻 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for 𝗡𝗘𝗫𝗧 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

As part of the renewed scope, Chariot Agency will continue to lead content planning, community building, and data-driven analysis across PICO XR’s global social media platforms. Adrian Cheah, managing director at Chariot, said, “We’ve built a strong foundation of storytelling and community with PICO. The next phase is all about deepening impact." #socialmedia #agencymandate #communitybuilding ------ --[Conferences] Our 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗘𝗫𝗧 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 series is in full swing for 2025, and will be held in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗪𝗼𝗺𝗲𝗻 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for 𝗡𝗘𝗫𝗧 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase your marketing excellence HERE: https://bit.ly/4gURQEj https://lnkd.in/gqGHpVmM

Celebrating marketing brilliance, the 𝗡𝗘𝗫𝗧 𝗔𝘄𝗮𝗿𝗱𝘀 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮 𝟮𝟬𝟮𝟱 honours top industry pioneers and innovative campaigns that are reshaping the marketing landscape. It’s a privilege to present Fiona Liao, the Group Chief Marketing, Communications, and Sustainability Officer of Pos Malaysia Berhad to this year’s distinguished jury. With a wealth of experience leading innovative brand engagement at global companies like Hyatt, Prudential, and DHL, Fiona’s expertise will be crucial in recognising the best campaigns—could you claim the top spot? Nominate your marketing innovations and redefine the NEXT era of marketing! Submit your entry here: https://lnkd.in/dst34sig   Key dates to remember: Early Bird Submission Deadline: 4 JULY 2025 Standard Entry Submission Deadline: 6 AUGUST 2025 Judging Period: 13-26 AUGUST 2025 Awards Night: 23 OCTOBER 2025 in Malaysia (TBA) Check out https://lnkd.in/dpJq-VZ3 for more information. #NEXTAwards2025 #awardsmarketing #awards #marketing

Introducing the Best Use of Digital Out-of-Home (dOOH) Platform (Brand Collaboration) and Best Digital Out-of-Home (dOOH) Platform (Martech) Celebrating brands that demonstrate outstanding use of dOOH platforms to deliver dynamic and data-driven advertising, enhancing audience engagement, brand visibility, and campaign performance outdoors. Recognising the tech company that leads in dOOH innovation, enabling targeted and data-driven campaigns for maximized outdoor audience engagement and reach. Come and celebrate the pioneers of innovative digital out-of-home advertising! Are you ready to step into the spotlight for your dOOH achievements? AdMobilize • Asahi Group Holdings • Asiaray Media Group Limited • Ayuda Media Systems • Bumrungrad International Hospital • Dialog Axiata PLC • Greenfield Development Corporation • InMobi Advertising • ITC Limited • JCDecaux • Jollibee Group • Moving Walls • oOh! • Quividi • SHEIN • Smart Communications, Inc. • Suncorp Group • The Neuron • Vistar Media Submit your entries here: https://lnkd.in/gt8gvfZM #MTA #MTA2025 #Marketing #MarketingAwards

Developed by 天联广告 BBDO China, Harbin Beer’s campaign introduced the "Back Rack Hack", a strategy that prioritises temperature over visibility to drive purchase decisions. "By leveraging real shopper insights and intuitive design, we transformed an overlooked fridge space into a key touchpoint for engagement," said Arthur Tsang, CCO at BBDO Greater China. #marketing #productplacement #china ------ --[Conferences] Our 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗘𝗫𝗧 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 series is in full swing for 2025, and will be held in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗪𝗼𝗺𝗲𝗻 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for 𝗡𝗘𝗫𝗧 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

Through the partnership, Hit Productions Inc. will provide The Pod Network Entertainment with training and mentorship to elevate the quality of podcasts in the Philippines. "We’re helping build as well as shape the future of podcasts locally, one story, one voice at a time, and this move puts the entire industry on notice,” Alan Fontanilla, The Pod Network CEO, said. "This is about being part of where audio is headed and supporting the growth of meaningful, creator-driven content,” Vic Icasas, Hit Productions CEO, said. #marketing #podcast #philippines ------ -[Conferences] Our 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗘𝗫𝗧 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 series is in full swing for 2025, and will be held in the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗪𝗼𝗺𝗲𝗻 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for 𝗡𝗘𝗫𝗧 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

Aia Public Takaful has released its Raya campaign alongside Mediabrands Content Studio (MBCS) personifying the spirit of togetherness and mutual benefit embodied by the company’s Total Shariah Solution. Rudy La Faber, creative director at MBCS said, “During the festive season, one of the most common family disagreements is the question of where to spend their Raya. Families often debate returning to the kampung (hometown), staying in the city where they’re born at, or travelling abroad to take advantage of the long holidays." #marketingcampaign #raya2025 #malaysia ------ -[Conferences] Our 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗘𝗫𝗧 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 series is in full swing for 2025, and will be held in the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗪𝗼𝗺𝗲𝗻 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for 𝗡𝗘𝗫𝗧 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

In collaboration with Publicis Groupe Hong Kong and the Hong Kong SAR Government, Cathay Pacific marked a historic return to Kai Tak after 27 years with a dramatic flypast for the airport’s 100th anniversary. “...we turned the nostalgia into an event to get the world talking about the Sevens, held for the first time at the new Kai Tak Sports Park,” said Edward Bell, GM for brand, insights and marketing communications at Cathay. “...we worked hard to plan an experience that everyone at this year's Hong Kong Sevens final will remember. Hopefully for years to come,” shared Christopher Lee, CCO at Publicis Groupe Hong Kong. #marketing #outdooractivation #hongkong ------ --[Conferences] Our 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗘𝗫𝗧 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 series is in full swing for 2025, and will be held in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗪𝗼𝗺𝗲𝗻 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for 𝗡𝗘𝗫𝗧 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

DTI and TikTok Shop’s partnership aims to equip MSMEs with the tools and skills they need to thrive and succeed in e-commerce through the 'Unlad Lokal' program. DTI Secretary Cristina Roque, said, “Unlad Lokal builds on the foundation of our DTI initiative which bridges traditional enterprises with digital innovation." "Beyond the training sessions, we are offering post-program mentorship, continued support in content creation, and access to advertising opportunities," Franco Aligaen, marketing lead at TikTok Shop Philippines, commented. #sme #ecommerce #philippines ------ -[Conferences] Our 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗘𝗫𝗧 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 series is in full swing for 2025, and will be held in the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗪𝗼𝗺𝗲𝗻 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for 𝗡𝗘𝗫𝗧 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase your marketing excellence HERE: https://bit.ly/4gURQEj

The regional wins with KIA MALAYSIA SDN BHD and Emborg Foods A/S highlight Sticky Rice’s ability to adapt to diverse industries, from automotive to FMCG, across a variety of different countries in Asia. Janice Wee, business growth director at Sticky Rice, said, “Social media isn’t just about posting content—it’s about sparking conversations, building communities, and turning engagement into tangible results. Kia APAC and Emborg represent two very different but equally exciting challenges." #socialmedia #agencymandate #malaysia ------ --[Conferences] Our 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗘𝗫𝗧 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 series is in full swing for 2025, and will be held in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗪𝗼𝗺𝗲𝗻 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for 𝗡𝗘𝗫𝗧 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase your marketing excellence HERE: https://bit.ly/4gURQEj