Called the ‘Bonding Instruction’, IKEA and dentsu Indonesia’s initiative reimagines the traditional assembly manuals with minor but thoughtful adjustments to encourage family cooperation. Defri Dwipaputra, executive creative director at Dentsu Creative Indonesia, commented, “In Indonesia, where family ties remain the most important fabric, bonding time should be a cherished shared experience to enhance family connections.” Irfansyah Putra, head of country marketing at Ikea Indonesia, commented, “...dentsu has understood our strong affinity with our customers, enabling a simple modification to our instruction manual that has reimagined bonding experiences for Indonesian families.” #marketing #campaign #indonesia ------ --[Conferences] Our 𝗪𝗵𝗮𝘁'𝘀 𝗡𝗘𝗫𝗧 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 series is in full swing for 2025, and will be held in Singapore, the Philippines, Hong Kong, Indonesia, and Malaysia to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -Seize the moment to celebrate the achievements and resilience of women at the forefront of marketing and technology. Submit your entries for the 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗪𝗼𝗺𝗲𝗻 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase the power of female leadership HERE: https://bit.ly/3An2Vht -Embrace the opportunity to celebrate the innovation and creativity shaping the future of marketing in Asia-Pacific. Submit your entries for 𝗡𝗘𝗫𝗧 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 and showcase your marketing excellence HERE: https://bit.ly/4gURQEj
