Exciting news for New Zealand’s red meat sector The formal launch of negotiations for a Comprehensive Free Trade Agreement (FTA) with India is exciting for New Zealand’s red meat sector. India’s rapidly growing economy and expanding middle class present significant opportunities for high-quality, nutritious animal protein and New Zealand is well-positioned as a trusted and responsible trading partner. MIA Chair Nathan Guy is currently in India as part of Prime Minister Christopher Luxon’s business delegation, alongside key industry leaders, to explore how we can strengthen ties and create long-term, mutually beneficial trade opportunities. Beyond sheepmeat, the potential for by-products known as the fifth quarter is huge -- from offal for pet food to high-value serum exports for India’s pharmaceutical industry. But this partnership isn’t just about trade. It’s about collaboration -- helping India develop cold storage infrastructure and training to support its economic and social objectives. A big thank you to Prime Minister Luxon and Minister Todd McClay for championing the red meat sector on the global stage.
Meat Industry Association of New Zealand
Food Production
Wellington, Wellington Region 5,029 followers
The voice of New Zealand’s red meat industry
About us
The Meat Industry Association is the voluntary trade body representing New Zealand's red meat processors, marketers and exporters. Our members produce some of the world’s highest quality, nutritious and hormone and antibiotic free food for consumers in over 120 countries worldwide. As New Zealand’s second largest goods exporter, the red meat industry generates $9.3 billion in export revenue annually, exporting 85% of total production. It is also New Zealand’s largest manufacturing industry, employing more than 25,000 people in 60 locations around the country. Every year, the industry processes more than 28 million sheep and cattle, of which 90% is turned in value-added products. As the leading voice for the industry, the MIA works to ensure the sector’s ongoing prosperity. We do this through advocacy across key issues including trade policy and market access, technical and regulatory issues, workforce issues and science and innovation. We co-ordinate programmes and information to support members. And we invest in leading-edge, high-value technologies and science on behalf to increase the profitability and sustainability of the red meat processing sector.
- Website
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http://www.mia.co.nz/
External link for Meat Industry Association of New Zealand
- Industry
- Food Production
- Company size
- 2-10 employees
- Headquarters
- Wellington, Wellington Region
- Type
- Nonprofit
- Founded
- 1974
- Specialties
- Advocavy, Member Services, Industry Expertise, Export, Manufacturing, Research & Development, Industrial relations, Government, Innovation, and Halal and supply chain
Locations
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Primary
Get directions
154 Featherston St
Level 5, Wellington Chambers
Wellington, Wellington Region 6011, NZ
Employees at Meat Industry Association of New Zealand
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Sirma Karapeeva
Chief Executive Officer at Meat Industry Association of New Zealand
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Kaylene Larking
Contractor, Partnership Manager at Meat Industry Association
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Chris Houston
Technical and Sustainability Policy for the Red Meat Industry
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Matthew Conway
Policy Analyst at Meat Industry Association
Updates
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Congratulations to Renyu Zhang -- the winner of the New Zealand red meat industry’s first-ever Dragon’s Den competition! Renyu, a senior scientist at AgResearch, took top honours with his innovative idea to transform mechanically deboned meat (MDM) into a high-umami meat flake – a concept with exciting potential as a protein enhancer and snack ingredient. Beating out 42 entries and four other finalists, Renyu has secured up to $10,000 to develop a business case and advance his idea into a research project. His breakthrough could create new value from lower-value meat streams, strengthening New Zealand’s global food innovation profile. Sirma Karapeeva, CEO of the Meat Industry Association, praised the bold, forward-thinking ideas that emerged from the competition, all aligning with the industry’s goal of increasing export value. A huge thank you to all the participants, judges, and supporters who made this event a success. The future of red meat innovation is bright!
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New Zealand’s red meat sector saw a strong start to the year, with export values in January increasing 28 per cent year-on-year to $927 million. Chief Executive Sirma Karapeeva has the details. https://lnkd.in/gknu2_VC
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Don't forget to register for the annual MIA-AgResearch Meat Innovation Workshop, being held on 11-12 March at the Palmerston North Conference and Event Centre. This year the workshop has sessions on International and Commercial R&D, Food Safety and Regulation, and Meat Quality, as well as the first ever Dragons Den. Register here: https://lnkd.in/garHEd-Y
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Registrations are now open for ANZCO Foods Finding the Balance conference - a great opportunity for women working in the rural sector to connect and learn from one another. There was great feedback from last year's conference, it is clearly an event not to be missed.
Registrations are open! Join other rural women at ANZCO Foods’ 2025 Finding the Balance conferences in Christchurch and Napier in May 2025. We’ve got a fantastic agenda with incredible speakers to inspire you, plus practical tools to enhance your skill set and help you prioritise your wellbeing. Click here to register for Christchurch: https://lnkd.in/gKxw3KrK Click here to register for Napier: https://lnkd.in/gdqNeKqk
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It was a pleasure to support the "Empowering Economies - A New Era of NZ-India Business Relations" event yesterday afternoon. There are clearly numerous opportunities to persistently build relationships for mutual benefit and we look forward to more collaborative engagements to do just that. Thank you to everyone who took part in the event and shared their perspective for the future. And especially to chetan pangam for designing such delicious food, and to Alliance Group Limited and Taylor Preston Ltd for supplying such great product. A special thank you to Sirma Karapeeva for hosting the Meat Industry Association of New Zealand panel. Thank you to panel members Chetan Pengam for sharing his experience using Indian cooking techniques and flavours to compliment New Zealand lamb, to Beef + Lamb New Zealand Inc's Julia Sekula for sharing how to maximise the absorption of key nutrients from lamb as part of a balanced diet, and to Nathan Guy for sharing his experiences and expertise as MIA Independent Chair and former-Minister for Agriculture. It was great to hear from Minister for Trade and Investment Hon Todd McClay and the insights from the business panel facilitated by Christine Maiden Sharp of The Aspen Institute New Zealand. High Commission of India, Wellington, New Zealand Ishant Ghulyani JP India New Zealand Business Council
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New Zealand's red meat sector is focused on what we do best - producing and exporting fabulous products to the world. Thanks for the chat this morning Michael Hosking! https://lnkd.in/gNKyY6Yq Sirma Karapeeva Nathan Guy
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APPLICATION DEADLINE EXTENDED! We have had amazing feedback and interest in the first ever red meat sector Dragon's Den - there is clearly some great ideas out there and we cannot wait for the 11th of March!! To ensure everyone gets the opportunity to take part, we have decided to give budding innovators a few more days to prepare their applications. The new deadline is 5pm, Monday 17 February 2025. AgResearch ESR – Science and Research The New Zealand Institute for Plant and Food Research Limited The University of Auckland Auckland University of Technology Massey University University of Canterbury University of Otago The University of Waikato Victoria University of Wellington NZ Technologies Beef + Lamb New Zealand Beef + Lamb New Zealand Inc https://lnkd.in/gkXXsGGn
Do you have an idea brewing that could help New Zealand's red meat sector shift the dial on its contribution to the Government's goal to double exports over the next ten years? For the first time ever, the Meat Industry Association of New Zealand is running a Dragons Den - with a grant for the best idea (up to $𝟭𝟬,𝟬𝟬𝟬) to develop a business case. We invite researchers, industry experts and anyone with a bright idea to apply. The most promising ideas will be selected to participate in the Dragons Den, making a 5-minute pitch to a panel of industry experts at the joint AgResearch-MIA Meat Innovation workshop in Palmerston North on 11th March 2025. • Applicants must submit a 1–2-page description of their idea (with a short title) to info@mia.co.nz by CoB Friday 14 February 2025. • Successful applicants will be invited to present their idea to the industry expert panel at the Meat Industry Workshop on 11 March 2025, in person, in Palmerston North. • Applicants chosen to participate in the Dragons Den will be notified by Friday 21 February 2025. • The expert panel will select the best idea at the Dragons Den on Tuesday 11 March 2025 and the prize winner announced during the Workshop. 𝘕𝘰 𝘤𝘰𝘳𝘳𝘦𝘴𝘱𝘰𝘯𝘥𝘦𝘯𝘤𝘦 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘦𝘯𝘵𝘦𝘳𝘦𝘥 𝘪𝘯𝘵𝘰 𝘢𝘯𝘥 𝘔𝘐𝘈 𝘳𝘦𝘴𝘦𝘳𝘷𝘦 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘵𝘰 𝘯𝘰𝘵 𝘢𝘸𝘢𝘳𝘥 𝘵𝘩𝘦 𝘱𝘳𝘪𝘻𝘦 𝘴𝘩𝘰𝘶𝘭𝘥 𝘢 𝘴𝘶𝘪𝘵𝘢𝘣𝘭𝘦 𝘪𝘥𝘦𝘢 𝘯𝘰𝘵 𝘣𝘦 𝘧𝘰𝘶𝘯𝘥. Kaylene Larking Sirma Karapeeva Nathan Guy
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As we reflect on 2024, it is clear the year was one of the most challenging for the red meat sector...despite these headwinds, there is much to celebrate and even more to look forward to as 2025 gets underway. https://lnkd.in/g2jeF5pS
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It was great to have so many people supporting the red meat sector at Parliament today. Thank you to Minister for Agriculture and for Trade Hon Todd McClay for hosting the event. Thank you New Zealand Media & Entertainment (NZME)'s The Country for being with us to celebrate such a special occasion. Tune in to hear about Jamie's shenanigans, despite Rowena Duncum's best efforts. Wayne Shaw was there representing Alliance Group Limited, one of three meat processors who kindly donated product for the event. And a final special thanks to everyone behind the BBQ: Beef + Lamb New Zealand CEO Alan Thomson, Minister Andrew Hoggard, Minister Todd McClay, Minister Nicola Grigg, Minister Mark Patterson, Meat Industry Association of New Zealand Independent Chair Nathan Guy. Christopher Luxon Sirma Karapeeva
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