Waste 2 Plate

🌍✨ Meet Biova Project, one of our partners in the Waste 2 Plate initiative! Based in Italy, Biova Project transforms food surplus — such as unsold bread — into new artisanal and sustainable beverages like beer and soft drinks. 🍺 Their work is a great example of circular economy applied to food, fighting waste and giving new life to resources that would otherwise be discarded. 🔗 Learn more about the project: www.biovaproject.com/en Emanuela Barbano Franco Dipietro The Waste 2 Plate project is supported by EIT Food, co-funded by the European Union. #Waste2Place #BiovaProject #CircularEconomy #Sustainability #Innovation #partnershipsthatinspire

Today, we introduce one of the partners of the Waste 2 Plate project: BiaSol! 🌱 BiaSol transforms what was once wasted into high-quality nutrition! ♻️ The company repurposes barley malt from Irish breweries to create fiber- and protein-rich foods, reducing waste and promoting a more sustainable diet. 🌍 Less waste, more nutrition! Every grain counts in building a healthier and more sustainable future. 🔗 Learn more at www.biasol.ie The Waste 2 Plate project is supported by EIT Food, co-funded by the European Union. Ruairi Dooley Niamh Dooley #SustainableFood #Upcycling #Waste2Plate #BiaSol

This morning I had the honour of presenting the outcomes of the Waste to Want study, a European qualitative study about consumer acceptance of upcycled food products, to the participants of the Waste 2 Plate program. The dilemma: while many consumers support waste-reducing practices, their acceptance of upcycled food products - those made from surplus or unused ingredients - remains a challenge. As one participant said it: "nobody likes food waste, but nobody wants to eat garbage'. Our studies explores different narratives that can be used to appeal to different consumers.   We’re excited to launch this latest EIT Food #ConsumerObservatory report. With a focus on reducing waste, affordability, healthiness, and taste, this report examines current consumer perceptions and offers key lessons for positioning upcycled food products for market.   For actionable insights, download the report today 👇  https://bit.ly/3DLsD0V Thanks Sami Simreen, Giedrė Birmontaitė and Ester Wojasová for organising! Good luck to all the participants of the Waste2Plate program! Saida's Kitchen | Saledo | The Garden of Eva | Gusto Snacks | OJOA | BiaSol | Onima | Rebread | Biova Project | Farmhood | Rotterdam Urban Winery | Shupka | Le Frique BV | Morrow

Waste2Plate has officially taken off! 🫡 15 startups, 3 days of exchange and collaboration, and 1 mission: transforming food side streams into delicious, nutritious food! From hands-on workshops to an delicious tasting market, the journey has begun 🚀 We’re proud to bring Waste2Plate to life alongside our consortium partners: Unknown Campus, Università degli Studi di Torino, Beautiful Lives, Food4Sustainability CoLAB, and EIT Food 🤝 Hungry for more or want to get involved? Follow our page and sign up to join the consortium here: https://lnkd.in/eE7SeYdH? Shout out to all participating start ups: Saida's Kitchen | Saledo | The Garden of Eva | Gusto Snacks | OJOA | BiaSol | Onima | Rebread | Biova Project | Farmhood | Rotterdam Urban Winery | Shupka | Le Frique BV | Morrow Thank you to everyone who has been involved in bringing this program to life! Andrew Carlin | Constanza Lorente | Anna De Visser - Amundson | Thomas Blekman | Tom Mohrmann | Sami Simreen | Samer Simreen | Annamaria Sharuta Gazzola | Ester Wojasová | Giedrė Birmontaitė | Martin Luxemburg | Alessio Caracci

📣 Weekly founder's diary building Morrow 📣 Over the last few months I have done a lot of travelling and networking, and honestly, sometimes it feels a little daunting when you know you have another long week of travels ahead of you - but last week was yet another reminder of how crucial it is to balance deep focus at the desk with getting out there, connecting, and learning from others. 👥 I had the chance to spend a few days in The Hague - Europe’s "Impact City" (a title I have to say it truly lives up to!) - as part of the Waste 2 Plate initiative. Being surrounded by other founders and the wider community wasn’t just motivating, it also enabled me to critically assess where Morrow stands and what the most crucial next steps are for growth. 💡 For a while, I have been wrestling with how to tackle multiple essential steps at once. I want to reach the next milestones as fast as possible. But taking a step back, I realised that while several flywheels need to be spinning, one, in particular, requires my focus right now to keep everything else in motion. ⚙️ I am someone who has a thousand thoughts in their head at once, and also thrive multitasking, so prioritising one specific thing feels somewhat counterintuitive. I have also recognised that some of the milestones I have set might be too ambitious given our current capacity and resources, so re-assessing where we stand and what flywheel I need to spin right now, felt good. 💥 And it was a good reminder by Thomas Blekman, that success doesn't often happen from taking one giant leap - it’s about taking small steps, and moving forward (even if we don’t always see the outcome right away). 👣 #FoundersDiary #Morrow #BTS #TheHague #Waste2Plate #EITFood #KiCo #SmallSteps #Flywheel #Growth #NextSteps #Innovation #FoodTech

🚀 Waste2Plate has officially taken off! 🚀 We’re thrilled to have welcomed 15 inspiring and innovative startups from all over Europe to kickstart the Waste 2 Plate journey together. It was exciting 2 days of workshops led by Thomas Blekman, inspiring conversations and presentations, including a deep dive into the data behind the consumer perception of ‘rescue’ products by Anna De Visser - Amundson- , and of course a tasting market that showcased the innovative propositions brought by the startups.🌱✨ We’re happy to be running this program with such amazing initiative partners: | Unknown Campus | KiCo | University of Turin | Beautiful Lives | Food4Sustainability CoLAB | in collaboration with EIT Food Together, we’re on a mission to provide 1M+ healthy & nutritious servings per year from valorized side streams by 2027. The startups have come together for the first time, sharing their experiences and creative energy. It’s going to be an exciting journey as we work to make this vision a reality! 🙌 Are you involved in the food industry or just a foodie curious to try the products and be part of the initiative? Reach out to us and we’ll arrange a tasting! 😋 A big thanks to all the startups joining the first cohort of Waste 2 Plate OJOA | Saida's Kitchen | The Garden of Eva | Le Frique BV | Rotterdam Urban Winery | Lulu's Kitchen | Farmhood | Rebread | Gusto Snacks | Morrow | Shupka | Biova Project | BiaSol | Onima | Saledo Let’s build a future that is not only sustainable but also delicious 💪

Last Chance to Join Us at the Food Community Meetup! Tomorrow (5th of March) is already the day of our first Food Community Meetup and it’s shaping up to be an unforgettable evening! As we gear up for a night of innovation and collaboration at Titaan in The Hague, you have one last chance to secure your spot ➡️ https://lnkd.in/eruWYXTi Don’t miss out on the opportunity to: 🔸 Network with top-tier European food innovators, investors, business leaders and HoReCa professionals. 🔸 Experience the first showcase of the Waste2Plate participants. 🔸Enjoy an exclusive tasting market where you can sample unique, sustainable treats created from valorised side streams. Seats are filling up fast, and we wouldn’t want you to miss out! Unknown Campus KiCo Food4Sustainability CoLAB University of Turin Beautiful Lives EIT Food

🚀 Meet the First Cohort of Waste 2 Plate Entrepreneurs! 🚀 Join us at the Food Community Meetup to celebrate the kick-off of the Waste 2 Plate initiative with the first group of European entrepreneurs that transform “waste” into value. 🔹 𝐖𝐡𝐞𝐧: Wednesday 5 March 2025, 16:30 - 21:00 🔹 𝐖𝐡𝐞𝐫𝐞: Titaan, 95 Saturnusstraat, The Hague 🔹 𝐖𝐡𝐨: European food entrepreneurs, ecosystem players, investors, HoReCa professionals, foodies 🔹 𝐅𝐨𝐨𝐝 & 𝐃𝐫𝐢𝐧𝐤𝐬: A tasting market with plenty to go around! Including innovative propositions brought by the startups This interactive food meetup — featuring a special keynote by Professor Anna De Visser - Amundson, published author on the topic of consumer adoption of rescued foods, — invites you to discover, taste, and experience innovative circular food products firsthand. Startups from across Europe will gather at Unknown Campus to share their journeys and build a community dedicated to transforming food waste into delicious, sustainable products. Participation in the meetup is free, but registration is required. So please reserve your seat by registering via this link - https://lnkd.in/eruWYXTi ----- Waste 2 Plate initiative aims to support food entrepreneurs that turn waste and sidestreams of food production and repurposing by-products that would otherwise go to waste. Read more - https://lnkd.in/gd79A4fV Together, we’re building a future that’s not only sustainable but also delicious! The initiative is delivered in partnership with Unknown Campus, KiCo , Food4Sustainability CoLAB, University of Turin, Beautiful Lives and in collaboration with EIT Food. Giedrė Birmontaitė Sami Simreen Maurice Palmen Samer Simreen Ester Wojasová Pedro Varão Dario Peirone Alessio Caracci Martin Luxemburg Gabi Verstappen Luca Giraldi Andrew Carlin Vivien Bodereau Constanza Lorente Margarida Palma Gonçalo Amorim

🚀 Introducing Waste 2 Plate! 🌍🍽️ Did you know that a significant amount of food industry by-products go to waste every year? At Waste 2 Plate, we believe in turning this challenge into an opportunity! ✨ Our mission is simple: to support startups that transform food waste into innovative, sustainable products. By connecting entrepreneurs with the right resources, investors, and industry partners, we help them scale their solutions and create real impact. 💡 What we do: 🔹 Support startups in developing food innovations from by-products 🔹 Facilitate access to markets, funding, and expert mentorship 🔹 Drive sustainability and circular economy practices in the food industry 🌱 Join us on this journey! If you're a startup looking for support, an industry player interested in sustainable solutions, or an investor seeking impactful opportunities—let’s connect! 📩 Learn more: https://lnkd.in/gd79A4fV 💬 Tag someone who should know about Waste 2 Plate in the comments! #Waste2Plate #Sustainability #FoodInnovation #CircularEconomy #FoodTech

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