Kepler

Digiday just crowned us Most Innovative Media Agency! It’s welcome recognition of our amazing team, proprietary technology, and the industry-leading client impact we continuously deliver.

How do we blend data and creative at Kepler? Mallory Simmonds, our EMEA President, joins Sean Halpin on the Programmatic Pulse podcast to break down our approach and how we use Kepler Creative. By combining insights from our proprietary intelligence platform, Kip™, with cutting-edge generative AI and expert creativity, we deliver high-performance content swiftly and cost-effectively. Listen to the full episode here: https://hubs.ly/Q03gzRG90 Learn more about Kepler Creative here: https://hubs.ly/Q03gzQwb0

In an era where media investments are scrutinized, we partnered with easyJet, to build a rigorous framework that ties media investment directly to business results. Last week at Advertising Week Europe, our President of EMEA, Mallory Simmonds, and easyJet’s Head of Media Investment, Kyle Nimmo, unpacked key lessons from the past 1.5 years and discussed how the brand’s data-driven framework reshaped its efforts across media buying, planning and measurement, creating greater precision and strong ROI. Thank you to everyone who joined our session and for all the fantastic questions during the Q&A! #AWEurope25

Kepler’s EMEA President, Mallory Simmonds, joined Sean Halpin on the Programmatic Pulse podcast for a candid conversation on how Kepler stands out in a competitive landscape of performance media agencies. Mal breaks down her approach to pitching and talks about the intersection of data, creativity, and culture. She also gets personal, reflecting on her career path, balancing motherhood with triathlon training, and what keeps her energized outside of work. Listen to the full episode here: https://hubs.ly/Q03gkW8V0

Powerful insights from Advertising Week Europe today! Our President of EMEA, Mallory Simmonds, and easyJet’s Head of Media Investment, Kyle Nimmo, took the stage to reveal how easyJet’s data-driven framework is redefining media buying, planning, and measurement, driving greater precision and stronger ROI. #aweurope25

In an era where media investments are scrutinized, we partnered with easyJet to build a rigorous framework that ties media investment directly to business results. Join us at Advertising Week Europe to learn how the brand’s data-driven framework reshaped its efforts across media buying, planning and measurement, creating greater precision and strong ROI. Mallory Simmonds, our President of Kepler EMEA, and Kyle Nimmo, Head of Media Investment at easyJet, will take the stage on 3 April to unpack: Beyond Last-Click: Learn how easyJet triangulates across MMM, geo-lift tests, and platform data to make confident media investment decisions. Measuring the Unmeasurable: Understand how to bring greater accountability to traditionally hard-to-measure channels like TV and radio. Actionable Insights: Get practical frameworks for integrating data-driven decision-making into your media planning. We look forward to seeing you there. #aweurope25

Google just flipped the script on fingerprinting. Does this open new opportunities for advertisers, or is it a step backward for user privacy? Jonathan D'Souza-Rauto, our Biddable Product Lead, spoke with AdExchanger about whether brands will adopt these new targeting options, or if regulators step in to push back. Read the full article here: https://hubs.ly/Q03dhG010