Kepler’s Post

In an era where media investments are scrutinized, we partnered with easyJet to build a rigorous framework that ties media investment directly to business results. Join us at Advertising Week Europe to learn how the brand’s data-driven framework reshaped its efforts across media buying, planning and measurement, creating greater precision and strong ROI. Mallory Simmonds, our President of Kepler EMEA, and Kyle Nimmo, Head of Media Investment at easyJet, will take the stage on 3 April to unpack: Beyond Last-Click: Learn how easyJet triangulates across MMM, geo-lift tests, and platform data to make confident media investment decisions. Measuring the Unmeasurable: Understand how to bring greater accountability to traditionally hard-to-measure channels like TV and radio. Actionable Insights: Get practical frameworks for integrating data-driven decision-making into your media planning. We look forward to seeing you there. #aweurope25