In an era where media investments are scrutinized, we partnered with easyJet, to build a rigorous framework that ties media investment directly to business results. Last week at Advertising Week Europe, our President of EMEA, Mallory Simmonds, and easyJet’s Head of Media Investment, Kyle Nimmo, unpacked key lessons from the past 1.5 years and discussed how the brand’s data-driven framework reshaped its efforts across media buying, planning and measurement, creating greater precision and strong ROI. Thank you to everyone who joined our session and for all the fantastic questions during the Q&A! #AWEurope25
