VWO

How do you measure the true revenue impact of your experimentation program? It’s not as simple as it sounds. Join Tim Wilson and Valerie Kroll from facts & feelings on 29 April as they share a powerful approach to align your experimentation efforts with measurable business outcomes. In just 40 minutes, you'll learn: ✔️ How to define clear business outcomes ✔️ Why focusing on problems, not activities, leads to better results ✔️ How to treat ideas as hypotheses for more intelligent prioritization. 🗓️ Date: 29 April 2025 🕒 Time: 11:00 AM ET 🔗 Save your spot: https://lnkd.in/dqxcHPkD

🔥 Want to sharpen your strategic thinking and run smarter experiments? In our VWO Podcast episode, André Morys dropped three book recommendations that will change how you think about growth, strategy, and focus. Here are his top 3 picks — and why they deserve a spot on your shelf 📚 🔹 Good Strategy Bad Strategy by Richard Rumelt:This book is a wake-up call for anyone confusing vague goals or buzzwords with real strategy. Rumelt breaks down what makes a strategy ‘good’—clear diagnosis, guiding policy, and coherent action. For CRO professionals, it's a reminder that your testing roadmap is only as effective as the strategic lens you’re applying. 🔹 The Innovator's Dilemma by Clayton Christensen: You will learn why established businesses struggle to innovate, and how disruptive thinking creates room for entirely new value. This isn’t just theory—marketers and optimizers need to spot underserved segments or unarticulated needs. Reading this reframes how you look at your users and your market. 🔹 Essentialism by Greg McKeown: More isn’t always better. Essentialism is a guide to doing less, but better. In an experimentation context, this means focusing only on high-impact hypotheses, cutting noise, and making space for the tests that really move the needle. If you’ve ever felt overwhelmed by too many ideas or priorities, this one’s a must. 🧠 Each of these books offers not just insight, but frameworks for clearer thinking in a cluttered world. 💬 Got your favorite strategy or optimization read? Drop it in the comments! #CRO #Experimentation #MarketingStrategy #VWO #VWOPodcast #GrowthMarketing #BookRecommendations

What does it take to drive over $18M revenue through 3,000+ A/B tests? A disciplined, systematic approach to experimentation—something only a few truly master. 📈💡 In this episode, host Vishesh Agarwal sits down with someone who’s walked this path from the ground up—Anirban Chakraborty, Founder of ConvertPolo. Anirban began his CRO journey at VWO and has since built a career around unlocking growth through data-driven testing. 🎙️ With an impressive 50%+ win rate and experience working with brands like Decathlon, Charles & Keith, and CaratLane, Anirban brings invaluable insights on scaling businesses through data-driven experimentation. 💡 In this episode, Anirban reveals: 🔍 How to build robust testing pipelines as organic reach declines 📈 Ways to overcome fragmented user insights and create unified strategies 💼 Techniques for securing client buy-in for ambitious testing ideas ⚙️ Technical challenges in server-side testing and how to overcome them Discover the common experimentation mistakes businesses should immediately stop making! ⚠️ Tune in now! 🎧 Listen on Spotify - https://lnkd.in/gW9M589s ▶️ Watch on YouTube - https://lnkd.in/gjNCSbYc #CROWizardsSeason2 #CRORoadmap #TestingIdeas #ServerSideTesting #FeatureManagement #WinningTests #VWOPodcast

Starting at 11 AM ET – grab your spot if you’re around! 🍿

What if you asked your friends and family to chip in on a purchase... in the U.S.? That might not be the norm in many places, but it’s actually a common practice in China! What works in one market might completely flop in another — especially when it comes to CRO. So how do you figure out what really works across different cultures and regions? Join us tomorrow for our next Masters of Conversion webinar, where global CRO experts will share their strategies for optimising conversions worldwide! Our panel includes: → Anmol Patel, Senior Manager - Growth & Experimentation at Sonova Group → Rajat Gupta, Sr. Group Product Manager at Paytm → Nils Stotz, Head of Product at Zalando → Mohit Lall, Sr. Executive Marketing at Nykaa → Gajan Retnasaba, Founder at Spiralyze (Moderator) You won’t want to miss hearing from these experts as they reveal what actually works in their regions — from the U.S. to Europe to India — and how you can tailor your CRO approach for real results! 🌎 👉 Register Now: https://lnkd.in/eF5iR_FY

Test outcomes aren't just about wins or losses. They're about discovery. 🔍 When you dig deeper, every result—good, bad, or flat—has something to teach. 📊 When we interviewed Taciana Serafím, she shared 3 key ways she looks at test results that go far beyond “Did this win?” This article goes into detail on her approach to help you adopt a mindset that gets more from every test, even the ones that “fail.” 💡 Don’t just move on when a test ends. Pause. Dig. Learn. That’s where the real gold is. 🪙 #CRO #ABTesting #GrowthMindset #DigitalStrategy #ConversionOptimization

Nothing drives us more than feedback like this. ✨ Thank you, Blanca Bocos Marcos, for highlighting what sets us apart. We're excited to keep pushing boundaries and helping you grow, test by test. ⚡ Here’s to smarter experiments and bigger wins ahead! 🏆 #CustomerSuccess #ClientTestimonial #ExperimentationMadeEasy

Good storytelling with data helps stakeholders see the opportunities, not just the metrics.📊 Jihee Yoo's words are a great reminder — data isn’t impressive on its own. It’s the story you tell and the action you drive that make it valuable. 🚀 You’ll find Jihee’s full interview, packed with insightful takeaways, in our CRO Perspectives post. 👉 Check it out here: https://lnkd.in/gsD_eKUc #CRO #DataDrivenDecisions #DataAnalytics #DigitalExperience #AppOptimization #Experimentation #ExpertInterview #CROPerspectives

What goes into building and scaling a fintech app trusted by millions of users? 🤔 📱 From releasing new features at startup speed to embedding experimentation into every stage, there’s a lot that happens behind the scenes of successful mobile apps like Paytm. In the latest episode of the CRO Wizards – Season 2, by VWO Podcast, host  Piyush Sharma sits down with Rajat Gupta, Senior Group Product Manager at Paytm, one of India's leading fintech apps! 🎙️ With 9+ years of experience in product management, Rajat brings profound expertise in creating optimized user experiences and scalable product strategies in the fintech space. 🚀 In this episode, Rajat shares: 🔍 The journey of features from ideation to release at Paytm  📊 Most effective methods to identify genuine user pain points  🧪 Success stories from experimentation and testing 🤖 How AI is being incorporated at every stage of app management Learn how fintech apps are changing user behavior and what it takes to stay ahead in this rapidly evolving landscape! 💡 Tune in now! 🎧 Listen on Spotify - https://lnkd.in/eeu-K9BR ▶️ Watch on YouTube - https://lnkd.in/eq_WTf8c #ProductManagement #FintechApps #MobileAppUX #AppGrowth #VWOPodcast

🚨 67% of users abandon online forms before completing them. That number stings even more if you’re in SaaS. Why? Because forms aren’t just part of your funnel—they are your funnel. Your free trial or request demo form is often the first real conversion point for a potential customer. If users drop off here, you don’t just lose a lead—you lose months of revenue. The good news? You don’t need a full redesign. Small fixes can have a big impact. 👉 In our latest blog, we show 8 ways to improve sign-ups, filled with 💡 interesting examples and ideas you can try right away. 📄 Read the blog and stop letting your form leak high-intent users: https://lnkd.in/dhpj5HfN #SaaSMarketing #ConversionRateOptimization #FormAbandonment #FreeTrial #RequestDemo #B2BMarketing