K2

We are happy to welcome 2x4, the renowned New York and Beijing-based design studio, as a new member of our collective.   2x4 was founded in 1994 by Michael Rock, Susan Sellers, and Georgianna Stout on the premise that design has evolved to be a central organizing principle of contemporary life. For over three decades, the design studio has been expanding the potential of brand strategy, design, and activation for global clients in culture, art, fashion, luxury, business, and technology. This move integrates 2x4’s wide-ranging design practice into The Independents, one of the luxury world’s largest communications, experience, influence, and digital marketing groups.     The Independents is a global collective of groundbreaking creative partners bringing together 2x4, Atelier ATHEM, Atelier LUM, BUREAU BÉATRICE, BUREAU BETAK & BUREAU FUTURE, CTZAR, INCA Productions, K2, KARLA OTTO, Kennedy, KITTEN PRODUCTION, Kitty Events, Lefty, LUCIEN PAGES COMMUNICATION, PRODJECT, LLC, The Sunshine Company and THE QODE. Providing clients with end-to-end solutions to become key culture brands, the group aligns a global perspective with on-the-ground, local insights. As such, the collective is powerfully positioned to work across brand strategy and experience, communications, digital strategy, talent and entertainment, influencer marketing and analytics for leading brands across key markets, by way of its presence in Milan, Paris, London, Munich, Barcelona, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Singapore, Tokyo, Seoul, Dubai, Riyadh and Jeddah. Since June 2023, The Independents Group is backed by Banijay Group and Towerbrook Capital Partners.     Picture of Michael Rock, Susan Sellers, and Georgianna Stout by Brigitte Lacombe

Last night, Maison Valentino unveiled a world of whimsical elegance at the Pavillon des Folies Party, an enchanting celebration of the Valentino Pavillon des Folies Spring/Summer 2025 collection. Held at a newly opened space in the heart of Dubai, the evening transported attendees into a universe of discovery, play, and fantasy, where fashion, music, and immersive experiences converged. Designed as a journey through interconnected spaces, the event unfolded room by room, revealing a series of interactive moments. Following the private event, the Pavillon des Folies experience opens its doors to the public on April 11th, from 12 PM to 10 PM, offering a rare opportunity to step inside Maison Valentino’s world. Well done team ✨ K2 Jude Salem Kassem Zeinab Hanady Chamoun Zahiya Hassan Tawil Bastien CAMPAN Abyan Ahmed Margaux Huynh

It is a beginning and it is a wrap…. The beginning of a 6 weeks exhibition to celebrate the centenary of our unique Maison here in China. The wrap of nearly two years of work with an extraordinary team to think, design and make come to life the dream we all had of making an exhibition of an Italian textile company from Valsesia in one of the most prestigious museum in the world. This is a truly significant milestone—not only for the Maison but also for our deep and enduring relationship with China. Loro Piana’s love story in China began 39 years ago. In 1986, a young man named Pier Luigi Loro Piana ventured out from the small town of Quarona and embarked on their first journey to Inner Mongolia, traveling in a small car through endless stretches of land, heading toward the unknown. What started as a search for the finest cashmere quickly became something much more profound—a journey of trust, of craftsmanship, and of partnership. From that moment on, the bond between Loro Piana and the breeders in China was no longer just about sourcing raw materials; it became a collaboration built on mutual respect and a shared quest of excellence. Yesterday and the days before were filled with pride, joy, deep emotion and the satisfaction to have pushed the limits of what we thought possible. And I believe all of us will keep for ever this feeling in our hearts. Thank you to all of you from the bottom of my heart (and forgive me in advance for the names I might have omitted in the list below) Luisa Loro Piana and Pier Luigi Loro Piana and their families, Nathalie Marrec and the most talented LP Studio ever and all the most skilled artisans involved Judith Clark, Judith Clark Studio, Karl Kolbitz Giuseppe Sperandio Federica Salmerigo Virginia Giannini Nazareno Pocapaglia Sara Polledri Valentina Monchieri Rebecca Dufour Partanen Benedetta Allievi Riccardo Casini Angelica Bellora Alice Lorenzi Francesca Pinto Ilaria Colamartino Vito Mansueto Rachele Merenda Francesca Cuozzo Agata Bormioli Rubina Attilio Cristina Cavallini stefano uffredi Jacopo Danesino Roberta Strola Paola Cabano Alessandra Buscemi Simona Frigiolini Anne Zhang Elaine Tang Cindy Liu Jennifer Xiong Jinglin Zhang Sarah Niu Hattie Fu Yuanye Deng, Marco Giacometti, Pauline Joubert Valluis Antonio De Angelis Gaetano Serra Sara Monticelli Elvira Grimaldi Diego Scotti Eric DARRIEUS Davide Mello Rella Giuliano Pirola Gaetano Sodo Viviane Gut Adolfo Bottari Emanuela Carletti, K2 et Isabelle Chouvet Loro Piana

Our special project, Villa Dior Dali China, a unique experience for our customers where the high-end product is presented in a special way paying homage to our creative direction Victoire de Castellane and Maria Grazia Chiuri..An incredible TEAM WORK 🙏🌟❤️