Avallen Spirits | BCorp

Following our initial overview of the DMCC Act's impact on greenwashing claims, our second article in the series is now live on our website. This time, we delve deeper into the specifics: Which types of environmental claims and marketing practices are now considered high-risk under the newly enforced regulations? With the Competition and Markets Authority (CMA) empowered to investigate and issue significant fines directly, understanding precisely what constitutes a potentially misleading claim is vital for UK businesses seeking to communicate their sustainability efforts responsibly. In this detailed breakdown, we analyse practices likely to attract scrutiny, guided by the principles in the CMA's Green Claims Code. We cover: ➡️ The pitfalls of vague terminology (like 'eco' or 'sustainable'). ➡️ Why omitting key lifecycle information is misleading. ➡️ The necessity of robust evidence for all environmental claims. ➡️ Issues with unfair comparisons and misleading visuals. Ensuring your messaging is accurate, clear, and substantiated is fundamental to building consumer trust and avoiding regulatory penalties. Read the full analysis here: 👇 Reviewing your current claims against these guidelines is a crucial step. If you require support in auditing your communications or developing compliant sustainability messaging, please get in touch with us. #DMCCAct #Greenwashing #GreenClaims #MarketingCompliance #Sustainability #UKBusiness #EnvironmentalClaims #CMA #AdvertisingStandards #ConsumerLaw #AvallenSolutions https://lnkd.in/eDCU6wsX

🌿 SPIRITUEUX NATURELS, PARFOIS BIO & PLUS DURABLES Comme vous le savez maintenant, chez L'Explorateur du Goût nous sommes engagés à vous proposer des spiritueux plus respectueux de l’environnement, produits avec une approche plus durable. En ce sens, notre catalogue produits affiche depuis début 2023 une sélection de marques #LowImpact. L’un des 4 critères que nous étudions de près pour définir la sélection Low Impact est l’origine des ingrédients. 💡 Pourquoi ? Tout simplement parce que les spiritueux sont fabriqués à partir d’ingrédients cultivés. Or le secteur de l’agriculture est le 3ème secteur le plus polluant en France : 19% des émissions de gaz à effet de serre françaises (Rapport 2021 du Haut conseil pour le #climat). L’agriculture intensive participe au dérèglement climatique et accentue la pollution des écosystèmes, eau, air et sol, et a une responsabilité dans l’effondrement de la biodiversité, notamment à cause des produits phytosanitaires utilisés. C’est pour cela que nous sommes attentifs à l’origine des ingrédients, sélectionnant des spiritueux naturels, dont certains sont #bio. 💡 Pourquoi tous nos spiritueux ne sont pas bio ? Le label bio est un gage de qualité quant à l’élaboration des spiritueux, et c’est donc un facteur important. Cependant l’obtention du label nécessite que tous les acteurs de la chaîne soient labellisés agriculture biologique. En tant que distributeur nous sommes détenteurs de la certification bio, cependant nos producteurs partenaires travaillent parfois avec des agriculteurs gérant de petites exploitations qui ne le sont pas. C’est aussi parfois le choix de nos fournisseurs, qui cultivent une démarche exigeante et respectueuse sans pour autant être labellisés. 👩🌾 Ainsi nous accordons une grande importance au goût, à la sincérité de la démarche du producteur ou de la productrice, aux méthodes d’élaboration respectueuses de l’environnement, et à une transparence totale sur les ingrédients composant le liquide. 👇 Découvrez toute notre approche Low Impact et les 4 critères de sélection Quelques partenaires de notre sélection Low Impact : Copalli Rum, The Duppy Share, Melifera, Lind & Lime Gin, Avallen Spirits | BCorp, ARTONIC... [L'abus d'alcool est dangereux pour la santé, à consommer avec modération.] #spiritueuxfrancais #savoirfaire #consommerautrement #français #epiceriefine #caviste #cavisteindependant #chr #barmen

The #GBS2025 Agenda is finally out! Start planning your two-day source of inspiration, networking, and unforgettable moments. From global brands to local legends, expert-led sessions to epic after-parties, this is where the #MENA bar and beverage community meets the world. See you at Madinat Jumeirah, April 7 & 8. #GulfBarShow #GBSMENA https://lnkd.in/dxmKBT-q

An important regulatory update for UK businesses making environmental claims: The consumer protection elements of the Digital Markets, Competition and Consumers (DMCC) Act are now in effect as of next week. 🇬🇧 This significantly strengthens the Competition and Markets Authority's (CMA) ability to tackle greenwashing, mandating greater accuracy, clarity, and substantiation for all sustainability marketing. Understanding these changes is crucial for compliance and maintaining brand trust. To help you navigate this new landscape, we've created a detailed guide covering the essential points you need to be aware of: ➡️ Key features of the new DMCC Act powers regarding green claims. ➡️ Implications for your marketing and compliance efforts. ➡️ Steps towards reviewing and verifying your environmental statements. Swipe through the carousel below 👇 for a concise overview of these critical updates. These regulations require careful consideration and potentially adjustments to your communication strategies. If you need tailored advice on interpreting these rules for your specific business, or ensuring your sustainability communications are robust and compliant, Avallen Solutions is here to help. Get in touch with Avallen Solutions to find out more about how we can support your business. #DMCCAct #Greenwashing #Sustainability #MarketingCompliance #UKBusiness #EnvironmentalClaims #CMA #ConsumerLaw #Regulation #AvallenSolutions

Navigating environmental claims just got significantly stricter. As of next week, the crucial consumer protection powers within the DMCC Act are live, actively targeting greenwashing across the UK. 🇬🇧 This isn't a future concern – it impacts how ALL businesses communicate their sustainability efforts right now. With the Competition and Markets Authority (CMA) newly empowered to issue direct, hefty fines for misleading claims (up to 10% global turnover!), ensuring your marketing is accurate, clear, and substantiated is essential. To help you quickly grasp the key changes and their implications, we've distilled the need-to-know information into a 5-slide overview. Swipe through the carousel below 👇 to cover: 1️⃣ What the DMCC Act's new powers mean for green claims. 2️⃣ The real risks of non-compliance (fines & reputation). 3️⃣ Actionable steps to ensure your claims are watertight. Understanding these regulations is vital for maintaining brand trust and operating responsibly. What steps is your business taking to review its environmental marketing in light of the DMCC Act? Share your thoughts or questions below! #DMCCAct #Greenwashing #Sustainability #MarketingStrategy #Compliance #UKBusiness #EnvironmentalClaims #CMA #EthicalMarketing #BrandTrust #RegulatoryChange

🌴 Gulf Bar Show – We’re In! 🌴 Avallen Spirits co-founder Stephanie Jordan-Balmforth will be speaker at the Gulf Bar Show this weekend in Dubai! If you’re curious about our mission to create #planetpositive spirits or simply want to chat about #Calvados, #sustainability, or how bees inspire our brand, Steph would love to connect... 🐝✨ Want to learn more about Avallen? Drop her a message or come say hi at the show! #Avallen #GulfBarShow #SpiritsIndustry #AvallenSpirits #BarShowDubai

March is B Corp Month – a reminder that sustainability isn't a buzzword, it's a commitment. For Avallen Spirits | BCorp, becoming B Corp-certified back in 2022 wasn’t just a milestone – it was proof that their mission to be the world’s most planet-positive spirit was more than words. B Corp status isn’t a one-and-done. It’s about continuous improvement – and Avallen’s just getting started. 👏👏 https://lnkd.in/eV9vdxbw Stephanie Jordan-Balmforth Tim Etherington-Judge Sarah Wildman-King Louise Holloway ecoSPIRITS iain mcpherson #bcorp #sustainability #drinksbusiness

#BCorpMonth is coming to an end, but there’s always room for more planet-first leaders, bold voices and bright visionaries in #GenB and we’re proud to be part of the buzz. At Avallen, we believe business can and must be a force for good — for people, planet (and pollinators) #BeeTheChange 🌍🐝 Follow #BCorp to discover more inspiring members of the B Corp™ community and learn how your business can join the movement. And don't forget to #DrinkBCorp : L'Explorateur du Goût Nc'nean Distillery Two Drifters Distillery #SaplingSpirits Champagne Piper-Heidsieck Maisons de Champagne Piper-Heidsieck et Charles Heidsieck #ChampagneBollinger #Bcorp #Sustainability #Beepositive #planetpositive #Avallen #BusinessForGood #ClimateAction #ActonClimate

🚨 Critical Update for UK Marketers & Business Leaders 🚨 The regulatory landscape for environmental claims just got a major shake-up! As of this week, the crucial consumer protection parts of the Digital Markets, Competition and Consumers (DMCC) Act are officially IN FORCE. What does this mean for you? 🤔 The Competition and Markets Authority (CMA) now has significantly stronger powers to tackle greenwashing head-on. Vague buzzwords, unsubstantiated "eco" claims, or misleading sustainability narratives could now lead to direct, hefty penalties – up to 10% of global turnover. 📉 This isn't just a compliance footnote; it fundamentally impacts: ✅ Marketing & Communications Strategy ✅ Brand Reputation & Trust ✅ Competitive Positioning Businesses investing in genuine sustainability 🌱 stand to gain, but only if claims are accurate, clear, and provably true. The era of ambiguity is over. Our latest blog post on Avallen Solutions dives into what you NEED to know right now: 📖 The history and reasoning behind the Act's focus on green claims. 🔎 What kind of practices are now under intense scrutiny. 🌲 Why transparency is your greatest asset moving forward. ❓ Question for my network: How confident are you that your current marketing claims meet the heightened standards set by the DMCC Act? Get the essential briefing and protect your brand 👇 ➡️ Read the full analysis here: https://lnkd.in/e9xfjYdx #DMCCAct #Greenwashing #Sustainability #Marketing #DigitalMarketing #B2BMarketing #Compliance #UKBusiness #EnvironmentalClaims #CMA #ConsumerLaw #EthicalMarketing #BrandTrust