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An important regulatory update for UK businesses making environmental claims: The consumer protection elements of the Digital Markets, Competition and Consumers (DMCC) Act are now in effect as of next week. 🇬🇧 This significantly strengthens the Competition and Markets Authority's (CMA) ability to tackle greenwashing, mandating greater accuracy, clarity, and substantiation for all sustainability marketing. Understanding these changes is crucial for compliance and maintaining brand trust. To help you navigate this new landscape, we've created a detailed guide covering the essential points you need to be aware of: ➡️ Key features of the new DMCC Act powers regarding green claims. ➡️ Implications for your marketing and compliance efforts. ➡️ Steps towards reviewing and verifying your environmental statements. Swipe through the carousel below 👇 for a concise overview of these critical updates. These regulations require careful consideration and potentially adjustments to your communication strategies. If you need tailored advice on interpreting these rules for your specific business, or ensuring your sustainability communications are robust and compliant, Avallen Solutions is here to help. Get in touch with Avallen Solutions to find out more about how we can support your business. #DMCCAct #Greenwashing #Sustainability #MarketingCompliance #UKBusiness #EnvironmentalClaims #CMA #ConsumerLaw #Regulation #AvallenSolutions