Advance

How do you build an environment that is supportive, collaborative and where creativity can truly thrive?    According to Mads Thorsted Hald, it all comes down to culture. “A strong culture helps us take care of each other, influences how we work with clients and impacts the quality of the work we deliver,” says our Executive Creative Director and Partner.    For insights into how to nourish trust-based collaboration, overcome creative roadblocks and set up structures for great creative work, read our Q&A with Mads here: https://lnkd.in/eSnVrvK2

We’ve been shortlisted! Our campaign ‘Always Here For You’ for Købstædernes Forsikring has been shortlisted for the 2025 Grand Indies Awards by Worldwide Partners, Inc. 🎉 With a global panel of judges nominating campaigns based on creativity, innovation and effectiveness, we’re proud that our campaign that combines Danish heritage with typical, underplayed humour resonates at a global level. Thank you to WPI for the recognition and to everyone involved in bringing this production to life!

Last week, we had the pleasure of attending the IDS International Dental Show to stay up to speed with the latest developments in the dental industry. Here are a few highlights from our time in Cologne:   👉 Meeting with clients: Seeing our clients in person gave us time to get to know each other better and exchange ideas for the future.   👉 Seeing our work come to life: After months of preparing a series of films which varied from top-level to rational product messaging, it was great to see our work in context.   👉 Checking out the competition: It's always interesting to see how others approach their content and take note of different audiovisual trends and engagement gimmicks used in the industry.   Thank you to our clients and partners at IDS for letting us contribute towards a future-oriented, digitalised approach to the world of dentistry!

An epic LEGO collaboration with a legendary hobbit!   We had the great honour of embarking on a journey to bring the new LEGO ICONS Lord of the Rings set to life—and who better to join us on this quest than the legendary Sean Astin himself?    With his boundless enthusiasm and spirit, Sean made this adventure truly epic. A huge thank you to Our LEGO Agency, The LEGO Group and everyone involved in making this wizardry happen! 🙌   #LEGO #LOTR #LEGOIcons #SeanAstin #CreativeCollab #AgencyLife #TheOneRingToRuleThemAll

As an epic reveal for the new LEGO Jurassic World T. Rex skeleton, we created a campaign filled with easter eggs and references that we knew fans of the movie would dig.   Thank you to our partners at the LEGO Group and Our LEGO Agency for a collaboration that let us excavate our love for all things Jurassic! 

This January marked 3 years since Ann-Louise Rosen and Camilla Grove Pelle took on their new roles as Co-CEOs at Advance. Following the release of the latest financial report, the duo reflects on the last three years and share what lies ahead for the agency.    Read their insights here: https://lnkd.in/eGrm9YqQ

Happy Valentine's everyone❤️🔥

Today we are featured in Dansk Markedsføring (Danish Marketing Association) with an article outlining our financial results from the year 2023-2024.    “Despite a slowdown in the market, we are proud to have stayed on course and landed solidly on our feet” says Camilla Grove Pelle, Co-CEO. “We’ve kept our staff, expanded our customer portfolio and maintained the volume of business with our largest clients, and we feel well equipped for the year ahead.”   Read more here (article in Danish): https://lnkd.in/etP5vSk5

For 15 years and counting, Art Director Zdenko Oliver Santini has used his passion for illustration and expert animation skills to help bring to life some of our most magical campaigns.  In our latest Advancer Spotlight, find out how Zdenko has pursued his childhood dreams through relentless dedication and a positive mindset that knows no bounds: https://lnkd.in/evbyD4vi

One of our latest collaborations with the LEGO Group brought us face-to-face with a true legend: British former racing driver, Nigel Mansell.   “When we discovered that Nigel was part of the Magic Circle, we had the feeling that he would help us create something magical for this reveal campaign for the LEGO Williams FW14B,” says Trudy Follwell, Creative Director.    “Nigel took us on a wild ride down memory lane recounting his career and the winning magic he created with this very special car.”    Thanks to Nigel Mansell and our colleagues at the LEGO Group for an unforgettable experience. 🏁