Douglas

Relaunch of an Icon: Our New DOUGLAS Beauty Card 💳 Did you know that our DOUGLAS Beauty Card is already 30 years old? Initially launched in Germany in 1995, our renowned loyalty program has grown to become one of the most successful in the beauty industry across Europe with around 59 million members – a true icon in beauty loyalty!💎 But with #TeamDOUGLAS, innovation never stops: We're constantly challenging ourselves to improve and create the best omnichannel shopping experience for our customers, and today we're proud to introduce the new DOUGLAS Beauty Card. Starting today, we’re relaunching our loyalty program with enhanced benefits and services tailored even more closely to our customers’ interests and needs. With the revamped, tiered international program, we aim to offer our customers an even more personalized and emotionally engaging beauty shopping experience with experiential rewards and premium benefits both online and in our stores. The rollout begins today in the Netherlands and Belgium, with other countries to follow in due course. 🎥 Curious about the journey and future of the DOUGLAS Beauty Card? Watch the video where our colleagues Heike Aufterbeck, Head of CRM DACH, and Eva Molsich, SVP Group CRM & Analytics, share fascinating insights into the program’s evolution since 1995 and its exciting new features. For more insights and the video in full length, visit our corporate blog: https://lnkd.in/e26Md7qa Congratulations to all CRM, Marketing, and IT teams, as well as to our fantastic Beauty Advisors in the stores ­on the 30th anniversary and today’s launch of the new DOUGLAS Beauty Card at Parfumerie Douglas Nederland. Your passion and dedication drive the continued success of our loyalty program, rewarding our customers in new and innovative ways. #TeamDOUGLAS #MakeLifeMoreBeautiful #Loyalty #CRM

𝗗𝗢𝗨𝗚𝗟𝗔𝗦 𝗪𝗶𝗻𝘀 𝗚𝗲𝗿𝗺𝗮𝗻 𝗕𝗼𝗻𝘂𝘀 𝗔𝘄𝗮𝗿𝗱! ­🏆 With two awards in our hands, all we can say is a heartfelt thank you to our loyal customers for this incredible recognition! Knowing that over 115,000 people participated in The Bonus Awards voting and chose the DOUGLAS Beauty Card as their favorite loyalty program and the DOUGLAS app as their favorite app in the "Lifestyle" category fills us with pride. At yesterday’s ceremony in Frankfurt, Eva Molsich and Heike Aufterbeck proudly accepted the awards on behalf of #TeamDOUGLAS. Congratulations to our CRM, Marketing, and IT teams, and – of course – our amazing Beauty Advisors in the stores! Thanks to their dedication and passion, the DOUGLAS Beauty Card is one of the most successful loyalty programs in the beauty industry across Europe with around 59 million members. Did you know that one in three households in our biggest markets has a Beauty Card? 💳 Our DOUGLAS app significantly contributes to loyalty and customer activation. It seamlessly blends our offline and online channels and is a key tool for inspiration and advice, providing an effortless customer experience. Congratulations to Christian Zweckerl, Alexander Von Schleyer, Elisabeth Westendorf, Rushil Dave, and the team for the award as best app! 📱 But we’re not stopping here! Driven by our purpose to ‘Make Life More Beautiful’, we are continually developing our loyalty program, tailoring it even more closely to our customers’ interests and needs. Exciting news – our revamped program is launching in the first markets next week. Stay tuned! 👀 #MakeLifeMoreBeautiful #CRM #Loyalty #App

Welcome to Europe, TYPEBEA! A new era in haircare at Douglas ✨ This week, we celebrated a major milestone with the exclusive launch of TYPEBEA in 20 European countries - a haircare movement born from the personal experiences of co-founders Rita Ora and Anna Lahey. Their shared vision of supporting healthy hair and boosting confidence has led to a brand that resonates with customers who value authenticity in their haircare choices. We kicked off the TYPEBEA journey in a selection of our key markets, starting in #Warsaw, moving through #Düsseldorf, and culminating in #Milan, with more to come. This 360 degree activation allowed us to dive deep into our new strong partnership. The arrival of TYPEBEA in Europe is a significant step in our commitment to curate a differentiated and powerful assortment an to expand the hair care category and bring innovative, exclusive brands to the European market. A big thank you to the #TeamDOUGLAS and TYPEBEA who have brought this partnership to life! #MakeLifeMoreBeautiful

#BeautySpotlight on: Gourmet Make-Up ✨   Do you know that feeling when you're scrolling through social media and you have that "Wait, what was that?” - When something so unexpected grabs your attention? That's what Gourmet Make-Up is all about. 🧁💄   The fusion of make-up and food triggers positive feelings in consumers. It shows how fresh, shiny or creamy a product is and helps to experience it without touching by creating a visual connection.   The positive associations of make-up and a sweet treat are a perfect match. What crossover would you like to see?   #MakeLifeMoreBeautiful #gourmetmakeup #beautyspotlight #sensorymarketing

𝗝𝗼𝗶𝗻 #TeamDOUGLAS 𝗮𝘀 𝗮 𝗦𝗲𝗻𝗶𝗼𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗥𝗲𝘁𝗮𝗶𝗹 𝗕𝗲𝗮𝘂𝘁𝘆 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀! At DOUGLAS Group, creating unique and memorable beauty experiences for our customers is our passion. As our Senior Manager Retail Beauty Services, you will set the standard for a wide range of outstanding beauty treatments in our stores, making life more beautiful for our customers. 𝗟𝗲𝘁’𝘀 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗮𝗻𝗱: 🚀 Develop and implement cutting-edge strategies for DOUGLAS Beauty Services that are seamlessly aligned with our vision. 🚀 Harmonize Beauty Service strategies across our markets, ensuring a consistent and exceptional customer experience. 🚀 Serve as the spokesperson and ambassador for our DOUGLAS Beauty Services Ready to shape the Beauty Services of tomorrow with us? Apply now and be part of a dynamic team that's transforming beauty experiences across Europe! https://lnkd.in/eyCe8EeY

𝗝𝗼𝗶𝗻 #TeamDOUGLAS 𝗮𝘀 𝗮 𝗦𝗲𝗻𝗶𝗼𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗥𝗲𝘁𝗮𝗶𝗹 𝗕𝗲𝗮𝘂𝘁𝘆 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀! At DOUGLAS Group, creating unique and memorable beauty experiences for our customers is our passion. As our Senior Manager Retail Beauty Services, you will set the standard for a wide range of outstanding beauty treatments in our stores, making life more beautiful for our customers. 𝗟𝗲𝘁’𝘀 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗮𝗻𝗱: 🚀 Develop and implement cutting-edge strategies for DOUGLAS Beauty Services that are seamlessly aligned with our vision. 🚀 Harmonize Beauty Service strategies across our markets, ensuring a consistent and exceptional customer experience. 🚀 Serve as the spokesperson and ambassador for our DOUGLAS Beauty Services Ready to shape the Beauty Services of tomorrow with us? Apply now and be part of a dynamic team that's transforming beauty experiences across Europe! https://lnkd.in/eyCe8EeY

A working day for all senses: 'The Botanist' at our HQ✨ Yesterday, our Douglas HQ in Düsseldorf was transformed into a wellness oasis with 'The Botanist' from our DOUGLAS Collection. In a unique atmosphere, our employees had the opportunity to immerse themselves in the new bodycare line. As well as experiencing the luxurious fragrances, our colleagues enjoyed a refreshing break from their desks with hand massages and calming moments. Why is this important? A strong brand needs authentic ambassadors, and that starts with our own employees. Experiencing 'The Botanist' first-hand not only increases product knowledge, but also fosters a deeper connection to the values and philosophy of our brands. As the home spa trend continues to grow and consumers seek out wellness moment at home, The Botanist demonstrates how luxurious selfcare can be seamlessly integrated into everyday life. 🌱✨ #DOUGLAS #MakeLifeMoreBeautiful

𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆 𝘁𝗼 𝗮 𝗴𝗿𝗲𝗲𝗻𝗲𝗿 𝘀𝘁𝗼𝗿𝗲 𝗻𝗲𝘁𝘄𝗼𝗿𝗸 🌿 At the Handelsimmobilienkongress, Marcel Uphues, SVP Group Controlling & Real Estate at DOUGLAS Group, discussed today, among other things, the question of how an economically and ecologically sustainable expansion can be achieved. We have started to roll out so-called Green Leases and have thus reached an important milestone in the implementation of our sustainability strategy. In cooperation with some of our major landlords, ECE Group and KLEPIERRE, we have already agreed Green Leases for around 170 DOUGLAS and NOCIBE stores in Europe. We are also currently in intensive discussions with a number of other landlords with the aim of further expanding the initiative in the future. Green Leases incentivise landlords and tenants to manage and use properties more sustainably, as well as to rely on energy-efficient technologies and the use of renewable energies. Marcel Uphues, SVP Group Controlling & Real Estate, explains: “We are proud to have strong partners at our side who support our commitment to make our stores as sustainable as possible. Closely working together with our real estate partners is crucial to our efforts to promote a greener, more sustainable future, and we can only achieve this goal by sharing responsibility. With this milestone, we are setting a benchmark for the retail industry and the real estate environment." In addition to Green Leases, we are implementing further initiatives and activities in order to increase the sustainable use of our real estate. These include the Group-wide rollout of Smart Meters, which allow for an improved monitoring of energy consumption. We are committed to install the technology in a majority of our stores and offices by the end of the financial year 2024/25. We have also achieved major progress in transitioning to renewable energy sources: we already use green electricity in both stores and offices in 50% of our countries and plan to expand this initiative in the coming years. Read more about this on our corporate blog: https://lnkd.in/dccjPxx2 🌍💚

We are excited to see our commitment to customer-first innovation in action with the in-store heatmapping pilot at DOUGLAS. Congratulations to the amazing team behind this initiative! #TeamDOUGLAS #MakeLifeMoreBeautiful

𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 #TeamDOUGLAS, Thais Dias! 🙌🏻 We're delighted to introduce one of our newest team member, Thais, who has joined us as a UX/UI Designer. Starting earlier this year, Thais has been collaborating with various teams to ensure we deliver seamless and engaging experiences across our digital platforms. Her commitment to creating user-friendly and visually appealing designs for a unique customer and shopping experience, is inspiring. What attracted Thais to Douglas is our innovative approach to beauty and our reputation as the leading omnichannel premium beauty destination in Europe. With a solid background as a UI Designer with four years of experience in the field, she was particularly impressed by our great UX design team, offering great opportunities for collaboration and growth. Since joining, Thais has praised the smooth and well-structured onboarding process, highlighting the supportive team that made the transition even better. When asked what she loved most about working at DOUGLAS, she stated: “It’s the people, I love my team! The collaborative spirit, the shared passion for design, and the commitment to innovation.” We are so thrilled to have you with us, Thais! ❤ #TeamDOUGLAS