Index Exchange

At AOP Association of Online Publishers' Future Proofing Your Ad Stack, our own Nia Auguste joined Joel Livesey from The Trade Desk, Ben Price from Be Unskripted and Charlotte Seagers from Ozone | The premium audience platform to share insights on optimizing supply-side programmatic strategies—covering ad stack improvements, traffic shaping, and the growing importance of smarter QPS management. “We need to understand how to personalize QPS for every single DSP. There's the ML [machine learning] side of that, but also strategic and commercial alignment. We have to be really close to our DSPs. We have to understand what it is that they're looking for, and what their business models are,” Nia shared. With so much innovation happening in the industry, it’s clear that media owners and the broader sell side have a bigger role to play than ever. Thanks to AOP and all the panelists for a great discussion! 

Great energy today at Digital Day Camp at our Toronto office! 🇨🇦 Index CEO Andrew Casale sat down with Rob Beeler to explore why the future of a free, ad-supported internet depends on sell-side decisioning—and how rebalancing the programmatic supply chain can unlock greater efficiency and value. "Think of a future of having really smart, decisioned, packaged, and curated opportunities ahead of time instead of sending opportunities into the ether and just hoping the buyer either finds or derives value," Andrew shared. Big thanks to Beeler.Tech for bringing together such an engaged audience and fostering important conversations on the future of #DigitalAdvertising. #DigitalDayCamp 

Ad waste costs marketers billions each year. What if there was a better way to drive performance while reducing inefficiencies? AdExchanger’s Anthony Vargas spoke with Butler/Till and SWYM.ai about how the agency cut programmatic waste by focusing on highly performant inventory and high-value leads. By leveraging Index Marketplaces, SWYM.ai was able to train their algorithm on performance signals across the entire transaction—including sell-side signals from our robust, high-quality supply.  “We’re identifying aspects of the bid requests that have performant characteristics—anything from domains to geos to ad sizes to device types to channels,” shared Andrew Altersohn, co-founder and president of SWYM.ai. Read the full article here: https://lnkd.in/ebAhXAsb   

At New Video Frontiers, Cadi Jones, our SVP of Europe, joined Jayesh Rajdev of ITV, Steph Miller of Publica by IAS, and Paul Gubbins of Tubi to explore what’s fueling the golden age of streaming TV advertising.    From the growth of AVOD and BVOD, to live event streaming and lead-gen ad formats, the conversation revealed why streaming is a must-have in every media plan.    In her latest blog post, Cadi shares what marketers need to know about the opportunity in streaming TV, including:    📈 The shift toward performance-driven measurement  🎯 Why streaming is now accessible for brands of all sizes  🔁 How interoperability is unlocking smarter cross-channel strategies    👉 Read the full post: https://lnkd.in/esnKAndH  

AI is a game-changer for ad tech, but its full potential is still untapped.      While #AI has long been leveraged on the buy side, there’s a huge opportunity to apply AI-driven intelligence on the sell side, too. This can unlock stronger outcomes for media buyers and higher yield for media owners amidst ongoing signal loss.      Swipe through to see how AI creates a smarter, more efficient future.

Join us on April 9 at The Future of Video Paris, hosted by The Media Leader FR. Augustin Decré, our regional managing director of SEMEA, will take the stage with leaders from BNP Paribas, Dailymotion Advertising, CANAL+ BRAND SOLUTIONS, and Haiku to tackle one of streaming TV’s biggest challenges: data convergence.    📍 Pathé Palace (Paris 9)  ⏰ 11:40 AM – 12:05 PM    Get the details here: https://lnkd.in/e6Z2segE  

Ad breaks in streaming TV aren’t one-size-fits-all. Media owners need flexibility to maximize revenue and maintain a great viewer experience.   Enter: flexible podding. With OpenRTB 2.6, media owners can construct ad pods in three ways:    1️⃣ Structured pods: Fixed number of ads with set lengths  2️⃣ Dynamic pods: Flexible ad slots that a media owner can construct in real time  3️⃣ Hybrid pods: A mix of both, giving media owners flexibility in optimizing demand    The podding features in OpenRTB 2.6 are critical to scaling programmatic #streamingTV, but that will only happen with industry-wide adoption and support.     Watch Rob Hazan, our VP of product, streaming TV, break it down: https://lnkd.in/ex47zp7B  

🚀 We are excited to announce our partnership with Index Exchange! 🤝 ✨ Now that our integration is officially live, Lucead and Index Exchange are joining forces to unlock the full potential of cookieless advertising through the Privacy Sandbox. Together, we are committed to helping our clients and partners deepen their expertise, prepare for the future, and stay ahead of the market. 📈 💬 “We’re excited to partner with Lucead to drive the future of cookieless advertising. With a shared commitment to Privacy Sandbox, we are building a future-ready ecosystem that empowers customers with scalable, privacy-safe solutions,” said Jared Lansky, SVP, Platform Partnerships at Index Exchange. “Together, we are shaping a new era of programmatic, one that is efficient, interoperable, and built for tomorrow.” 💬 “This partnership marks an important milestone in our mission to empower clients and partners to confidently lead the future of digital advertising, a future built around privacy, efficiency, and sustainability. By combining the expertise of Lucead and Index Exchange, we are enabling the industry to successfully navigate and embrace the cookieless era with innovative, privacy-first solutions,” said Elmostapha Bel Jebbar, CEO of Lucead. 🙌 A huge thank you to the incredible Index Exchange team for their collaboration and trust. We are excited to achieve great things together! 🚀 Steve Roach Nia Auguste Madeline Walker Aymeric Le Corre #Lucead #IndexExchange #PrivacySandbox #Cookieless #DigitalAdvertising #AdTech #Partnership #Innovation

We’re still buzzing from the energy at Advertising Week Europe! Our team had an amazing time connecting with friends, partners, and new faces during our post-event happy hour, made even better by the sunny spring weather in #London. ☀️🍻 It was a great opportunity to continue the conversation sparked by Andrew Casale’s earlier session on the potential of sell-side decisioning and how we can work together to drive efficiencies in the programmatic ecosystem. Thank you to everyone who joined us for such a memorable evening! Looking forward to what’s next as we keep pushing the industry forward. #IndexHappyHour #AWEurope

Live events push programmatic to its limits. Millions of concurrent viewers. Split-second ad decisions. Infrastructure that wasn’t originally built for this scale. In his conversation with Beet.TV, Rob Hazan, VP of product, streaming TV at Index, talks about the two biggest challenges with #LiveEventAdvertising: 1️⃣ Infrastructure – Live events happen at hyperscale, requiring real-time load balancing and network optimization to ensure every impression reaches DSPs without delay 2️⃣ Workflow – We need a standardized approach that allows DSPs and marketers to discover upcoming events, pre-register creatives, secure approvals, and ensure ads are properly transcoded for seamless integration into streams SSPs play a critical role in bridging these gaps, ensuring premium inventory is monetized effectively—while driving the industry toward standardized, scalable solutions. Watch the full interview below.