Publica by IAS

We hosted a Leadership Breakfast in New York with customers and industry leaders from Samsung Ads, Hearst, Major League Baseball (MLB), LG Ad Solutions, Fox Corporation, Philo, Warner Bros. Discovery, and more. Our discussions on measurement, engagement, and fragmentation gave us a deeper understanding of the trends redefining CTV advertising. Thank you to everyone who contributed to these conversations! #CTV #Advertising

The Publica by IAS team is in London for VideoWeek’s New Video Frontiers, joined by industry-leading CTV businesses and decision-makers. On Thursday, join Publica by IAS Commercial Director [EMEA] Steph Miller, Jayesh Rajdev (ITV), Cadi Jones (Index Exchange), Paul Gubbins (Tubi), and Ben Keen for a discussion on the growth strategies reshaping the CTV landscape. Learn more here: https://lnkd.in/eTXFgcR #NewVideoFrontiers #CTV #Advertising

Kicking off #CES2025, Publica by IAS brought together leaders from DIRECTV, Vevo, Samsung Ads, LG Ad Solutions, and Philo for a refreshing start to the week on the links. Thank you to our customers and partners who joined us as we set the stage for impactful conversations and lasting connections! Learn more about our CES sessions here: https://lnkd.in/eFzMj-jJ

Publica by IAS had a busy year with our customers from across the CTV landscape! Joined together by partnerships with industry-leading publishers and platforms, we've enriched the CTV advertising experience for our customers and streaming audiences alike. Here's to 2025 and even more innovation and excellence to come. #CTV #Measurement #Streaming #Advertising

OEMs and programmatic have fundamentally changed the CTV landscape, explains Publica by IAS CRO Cameron Miille. But there’s still a long way to go before this method of democratizing CTV advertising sees steadier adoption. Hear more from Cam in his interview with Beet.TV: https://lnkd.in/gJc6j4nn #CTV #Programmatic #Streaming #Advertising

IAS and Publica by IAS CTV experts joined fellow thought leaders at the Asia Video Industry Association OTT Summit in Singapore. Country Manager [SEA, Hong Kong & Taiwan] Megan Reichelt and Publica Senior Director, Publishers & Platforms, Clem Birdsall led an informative discussion with Christine Lau (Viu) on exciting opportunities on the horizon for streaming publishers and platforms. Thank you to everyone who joined us! #CTV #Programmtic #Video #Advertising

Original equipment manufacturers (OEMs) have become a hot topic as they revolutionize the CTV experience for consumers, shares Publica by IAS VP of Product James Wilhite. Greater adoption of Open Measurement SDK is also slated to bring greater transparency to CTV advertising, among other trends that will continue to shift the landscape in 2025. Watch his interview with Beet.TV for more: https://lnkd.in/etubM2pH #CTV #OEM #Video #Advertising

Publica by IAS VP of Product James Wilhite is joining thought leaders at Adwanted UK’s Future of TV Advertising Global for a panel discussion on challenges and opportunities for growth presented by CTV advertising. They’ll also answer questions on CTV-driven activation across channels, programmatic strategies for live-streamed events, decarbonization efforts across the industry, and more. Click here for event details: https://lnkd.in/eaSqMagd #FTVGlobal #CTV #Programmatic #Advertising

As digital video ad spend is predicted to surpass linear TV in 2024, OEMs are becoming key players in the CTV landscape. By developing free ad-supported streaming (FAST) channels to innovative ad formats like pause ads, OEMs are reshaping how advertisers connect with audiences. For brands, partnering with OEMs isn’t just an option—it’s a necessity, explains Publica by IAS CRO Cameron Miille. Read more in AdExchanger: https://lnkd.in/eh5i32vF

Publica by IAS VP James Wilhite took centerstage at ATS Tokyo 2024 alongside Masatoshi Nagano (ExchangeWire), Mitchell Greenway (OpenX), and Shunsuke Honda (EssenceMediacom). Their session explored how to optimize CTV inventory, programmatic buying, and yield management in the Japanese market. They also discussed the complexities of performance tracking and standardization for CTV ads. Thank you to the ExchangeWire team for hosting our session. #CTV #Measurement #Programmatic #Advertising