Thrilled to share that we were recently interviewed by The Globe and Mail, Canada's most widely read newspaper, with the article featured on the front page of the business section! Huge thanks to Pippa Norman for the opportunity. Transparent conversations about alternative proteins—especially cellular agriculture—are more important than ever. In today’s political climate, where some are leveraging fear around novel ingredients for political gain, it’s critical to educate the public with facts. We’re proud to be part of this dialogue and to help shape the future of food with openness and integrity. https://lnkd.in/eAJZSsBR #cellag #novelfoods #synbio #biotech
About us
Genuine taste is a cell agriculture company focused on fat production. We add taste, aroma, and texture to alternative meat products, giving them the 'meatiness' that makes them delicious and savory. Our revolutionary technology will let us experience the genuine taste of meat while building toward a sustainable and cruelty-free future for the food industry.
- Website
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https://www.genuinetaste.co/
External link for Genuine Taste
- Industry
- Biotechnology Research
- Company size
- 2-10 employees
- Headquarters
- Toronto
- Type
- Privately Held
- Founded
- 2022
Locations
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Primary
Toronto, CA
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Montreal, CA
Updates
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Honoured to be included in the list.
Announcing the Spring 2025 Agri-Food Summit Powered By FCC / FAC Top 19 Companies! 📢 We are excited to introduce the Top 19 companies moving forward in the Spring Agri-Food Investment Summit Powered by FCC. From a deep pool of applications, the Startup TNT investors have selected these 19 startups to move on for further due diligence and pitching on April 3rd. Here are the Top 19: AgriAssure Benny FabriSight Flokk Systems Inc. Genuine Taste Kumu Nature Recombined Sciences Inc. Next Planet Technology Phox Foods Inc. QuantoTech Solutions Ltd. Seven Summits Snacks SkyAcres Agrotechnologies Inc. SomaDetect Stocky AI Sweet Nutrition Terra Bioindustries TreeTrack Typha Co. VEGAIN Nutrition If you would like to see what these companies are doing to transform the agri-food sector in Canada and around the world, join us on April 3rd at 4pm MT for an incredible showcase of innovation. One of these twenty companies will be taking home the win on May 1st and receiving over $150K in investment from the TNT angels. RSVP now: https://lu.ma/lz27lb0a Curious about getting involved? Connect with jesse@startuptnt.com to learn how you can support these high-potential startups. #AgriFoodSummit #StartupTNT #PoweredByFCC #AgTech #FoodInnovation #Top19 #PitchNight
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Genuine Taste reposted this
Women Leading Innovation: Celebrating Female Founders at D3 🚀✨ 💡 What if a female founder pitched her startup… as a man? Studies show women receive less than 2% of VC funding, often judged on risk, while men are judged on potential. Same idea. Same deck. Different gender. Different outcome. Entrepreneurship should be about innovation, not gender. ✊ This International Women’s Day, we’re celebrating the bold, brilliant, and resilient female founders at District 3 who are breaking barriers, defying the odds, and driving change: Game-Changing Women-Led Startups Karina Gasbarrino, PhD, Co-Founder, Sonaro ✨ Using AI to revolutionize stroke risk diagnosis ✨ Won $150,000 at SheBoot’s pitch competition Jennifer Côté, Co-Founder, Opalia ✨ Pioneering cellular agriculture to create cow-free milk ✨ Shared her vision with PM Justin Trudeau at Francotech in Paris Teresa D'Agostino, Co-Founder, PAWSOME Concierge ✨ Redefining luxury pet care with a premium concierge service ✨ Partnered with Hotel X Toronto + built a 75+ caregiver network Emily Farrar, Co-Founder, Genuine Taste ✨ Revolutionizing sustainable food with cultivated fat: enhancing the taste, texture, and aroma of alternative proteins to drive mass adoption of ethical food ✨ Named one of the top 20 women leading climate tech by Climate Insider Marina Massingham, Co-Founder, Aifred Health ✨ Secured Health Canada approval for AI-powered decision support in depression treatment Chelsea Bahenduzi, Divine Ndizihiwe Kayitare, Seynabou Niang, CPI/CEP & Aimée N., Co-Founders, Abraider ✨ Transforming hair braiding with sustainable, user-friendly devices that make styling faster, easier, and more accessible ✨ Winner of the Most Innovative Award at GCS Innovation Fund Demo Day Rebecca Aldworth, Co-Founder, Harvest Moon ✨ Transforming plant-based dairy with precision fermentation ✨ Named one of Quebec’s Top FoodTech Innovators Rislaine Benkelfat, MD, MBA, Co-Founder, DocTocToc ✨ Bringing healthcare to underserved children through a pediatric mobile clinic ✨ Aiming to treat 1,500 children per year starting in 2025 ✨ Partnered with The Montreal Children’s Hospital Foundation & McGill University Marie-Claire H., Founder, Ozex ✨ Supporting new parents through a mobile app designed to strengthen relationships and ease the transition into parenthood ✨ Officially launched Ozex at Café de la Société des arts technologiques (SAT) ✨ Collaborating with Université de Sherbrooke on parental well-being research These women are shaping the future in AI, foodtech, healthcare, sustainability, and beyond. Their success is a testament to the power of diverse leadership—but there’s still work to be done to close the gender gap in entrepreneurship. ✨ To the many other incredible women founders at D3 who continue to innovate, inspire, and push boundaries—this celebration is for you, too! #IWD2025 #WomenEntrepreneurs Concordia University
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Genuine Taste reposted this
We have a position open for a stem cell scientist (MITACS Postdoc) in Sydney, Nova Scotia. It is an ideal position for a recent PhD graduate from a Canadian university (last two years) interested in transferring to industry. Please apply here or write to us at careers@genuinetaste.co. https://lnkd.in/dqBufWpA #biotech, #biotechjobs, #jobs, #cellagriculture,#stemcell,#postdoc
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Honoured to be included in the list.
The startup landscape is evolving faster than ever, and 2025 is set to be a breakthrough year for innovation. We’ve curated a list of 100 North American startups that are making waves—from AI-driven automation to sustainable solutions, next-gen fintech, and groundbreaking healthcare tech. Check out our full list here: https://lnkd.in/gCp6frAN These startups aren’t just trends; they’re shaping the future of industries, redefining business models, and attracting serious investor attention. Whether you’re an entrepreneur, investor, or industry leader, this list is your insider look at some of the most promising startups to watch. Did we miss any? Let us know your thoughts! #startupstowatch #topstartups #startuplist Able Innovations Afternoon.co aiphrodite.ai ALT TEX Apricotton Aruna Revolution Bidblox Biiibo Inc. Binta Financial Blanka Bug Mars CapeZero Capitol AI CareFrame Cerulion Crewscope Divergence Neuro EATABLE INC. ecologicca feat.me Fibra Foxquilt Galini (YC F24) Genuine Taste GetQuorum Gibbly Granularity GrowerIQ Healtea Impro.AI Inspiren JobBliss | Contractor Management Software Juno Technologies™ KARE CHEMICALS Kiwi Charge Lactiga Lanai Lavender 💜🔮 LyfeMD Lyrata Inc
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Genuine Taste reposted this
Our Rhea Sealy spoke with our recent Invest Together in Climate Innovation Top Venture Genuine Taste‘s Emily Farrar about the purpose behind the company, connecting with the investor community and her advice for other founders. If the climate + food-focused work they’re doing sounds compelling to you as an investor, we have good news - they’re raising! If you’re an accredited investor it’s not too late to be part of the next Invest Together in Women-Led Impact - learn more at https://lnkd.in/gYVWPheb or reach out to Nathan Percy asap. #investinwomen #impactinvesting #climateaction
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Genuine Taste reposted this
Here's what's new and next to kickstart 2025 📈 The UK's new "grocery tax," formally the Extended Producer Responsibility, is expected to increase household shopping bills by up to £1.4 billion annually by charging retailers and manufacturers for packaging waste 📉 Vertical farming startup Plenty Unlimited Inc. is negotiating a $125 million funding round that would drastically reduce its valuation from $1.9 billion to less than $15 million 🔐 Sundial Foods has closed down but sold its proprietary protein-structuring technology to an undisclosed European food company. 💊 A study from Cornell and Numerator reveals that US households with at least one GLP-1 user reduced their grocery spending by about 6% within 6 months of taking the medication 🧬 Inari raised $144 million in a Series G round to advance its AI-powered SEEDesign platform for editing plant DNA to boost yields 🔍 Nuritas secured $42M Series C funding to scale its AI-powered Magnifier platform, which accelerates the discovery of plant-based peptides 👨🌾 Fermata secured a $10 million Series A round from Raw Ventures 🔬 Biosphere, developing UV-sterilised bioreactors, emerged from stealth with $8.8 million in seed funding and a $1.5 million contract with the US Department of Defense. 🧀 Standing Ovation is joining forces with Ajinomoto, Frozen Foods Europe to produce its animal-free casein protein at industrial scale ✔️ Bon Vivant achieved self-affirmed GRAS status for its precision-fermented whey protein in the US 🥚 Onego Bio submitted a GRAS notification to the FDA for Bioalbumen® 💦 Full Nature Farms unveiled the Rocket 2.0 Smart Irrigation Platform 📝 The Better Butchers signed a letter of intent with Genuine Taste to develop hybrid meat combining cell-cultured beef fat with mycelium-based proteins 🫖 KAYTEA launched Hydro Infusions, a new range of electrolyte-infused tea blends for hydration and energy 🍔 Squeaky Bean debuted 2 market-first products: ready-to-eat flavoured tofu slices and the Super Grain & Vegetable Burger ❌ Atlantic Natural Foods terminated its acquisition agreement with Above Food 🌭 The FDA released new draft guidance that plant-based food labels replace generic terms like "meatless sausage" or "plant-based burger" with more specific descriptors such as "chickpea sausage" or "soy-based burger" 🍝 Plant-based meat brand THIS™ launched its Sausages at 19 IKEA restaurants across the UK 🍫 Katjes Fassin GmbH + Co. KG is in a legal battle with European rivals like Lindt and Nestlé to defend its patent for using hydrolysed oat flour in vegan chocolates New year, new job with Revo Foods, Semion, Gullspång Re:food, Volta Greentech, Finally Foods 👀 The TL;DR of 2024’s cultivated meat research after reading 70 papers by Tarika 🇳🇱 Join us at the first FoodHack Meetup of 2025. 💦 Calling drought-solution startups, Beanstalk Ventures opened applications for their latest program 💡 Opinion: Why AgTech is a quiet revolution in the making - Sarai
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Excited to be on the list 🎉🎉🎉
🌟 2025 Trends: The Food Tech Sectors to Watch - that and more inside Green Queen Media's #FutureFoodWeekly 👀 Our 2025 Future Food Trends are Here: Climate Commodities, Infant Nutrition, Disruptive Pet Food, Personalised Gut Health & More 🏆 2024 Wrapped: The Top 10 Food Tech Wins of the Year 💰 2024 Wrapped: The Top 10 Future Food Funding Rounds of the Year ✨ Editor’s Picks: Green Queen’s 10 Favourite Future Food Stories of the Year 🇫🇷 Legumes Take Centre Stage in France, Where Rising Prices & Nutrition Concerns Drive Dietary Change 🌱 U2-Backed Startup Nuritas Nets $42M in Series C Funding for AI-Led Vegan Peptide Platform 🌿 Climate Tech Startup Arborea Nabs $5.2M for Sunlight-Fed ‘Carbon-Negative’ Proteins 🇬🇧 UK Announces £15M Fund to Distribute Surplus Food from Farms & Tackle Waste 🇪🇺 EU Invests €5M in Fermentation Project to Create Better-Tasting Vegan Cheeses & Kefir 🥩 The Better Butchers Teams Up With Student-Led Cultivated Fat Startup Genuine Taste to Produce Hybrid Meat 🧁 Ingredients Giant Tate & Lyle Strikes Deal with BioHarvest Sciences to Develop Next-Gen Plant-Based Sweeteners 🇦🇺 All G Achieves Self-Affirmed GRAS Status for Animal-Free Lactoferrin in US 🇫🇮 Onego Bio Files GRAS Notice to FDA to Sell Animal-Free Egg Protein in US 🌱 EU-Funded Project to Create Upcycled, Whole-Food Plant-Based Meat to Take on UPFs 🛒 Americans Using GLP-1 Drugs Are Spending Less on Groceries & UPFs 📊 Is Plant-Based Meat Healthy? You Bet It Is, According to All the Latest Research 💩 Plant-Rich Diets Best for Microbiome Health, Shows Study by UK Gut Guru Tim Spector 🧊 Freezing Can Significantly Lower Food Waste & Combat Hunger, Shows US Study 👩🏻⚕ Plant-Based, High-Fibre Diet Could Halt Incurable Blood Cancer Progression ☕️ Minus: A Compound Foods Company Targets Women’s Wellness with Beanless Instant Oat Milk Latte 🚫 Atlantic Natural Foods Pulls Out of Acquisition Deal with Above Food, Citing Inflation & Covid-19 Disruptions 🇩🇪 Katjes Fassin GmbH + Co. KG in Patent Dispute with Lindt & Sprüngli, Nestlé & Others Over Vegan Chocolate 🍫 After Coffee, Singapore Startup Prefer | bean-free coffee Is Making A Green Alternative to Another Bean: Cocoa 👩🏼⚖ Grace Dent: ‘Part-Time’ Vegan Food Critic Replaces Gregg Wallace on Celebrity MasterChef Read the full version here: https://lnkd.in/egAYHbQ9 #GreenQueen #altprotein #futurefoods #cultivatedmeat #innovation #sustainability #climatechange -------- Want to see more posts like this? Hit the 🔔 button on our profile so you don't miss any updates. Or subscribe to our newsletter to get the latest in alt protein and sustainability: https://lnkd.in/eG25dcNw
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Genuine Taste reposted this
Genuinely thrilled to announce that The Better Butchers and Genuine Taste will be collaborating on some product development for a hybrid meat product utilizing cultivated fat. Excited to see (and taste) the results of this partnership! https://lnkd.in/gtcHiF7W Celeste Trujillo Amelia Blandford Emily Farrar Pooya Mamaghani, PhD
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Genuine Taste reposted this
Very excited to share that Genuine Taste and The Better Butchers are collaborating to develop a novel recipe for a meat alternative. The demonstration product will leverage the benefits of our innovative ingredients - mycelium-based protein and cultivated fat - to create a delicious, flavourful product. —-------------------- The Better Butchers is a Vancouver, BC-based company that develops and manufactures innovative meat alternatives, leveraging fungi technology to create products that are both healthy and flavorful. The company's first product line, launched in March, features a plant-based ground meat made from a blend of plant proteins and culinary mushrooms. Free of the top ten allergens and crafted without fillers or additives, The Better Butchers' products are naturally seasoned with herbs and spices to enhance their taste. Genuine Taste is a Canadian company creating real animal fat, without harm to animals. Genuine Taste has developed a technology that is uniquely tailored for fat production, enabling us to produce cultivated fat at the scale and price needed for a food product. Our technology enables us to reduce harm to the environment and animals without compromising on taste, aroma, nutrition, and functionality. #cellag #alternativeprotein #partnership
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