Flashfood

There’s an urgent need to optimize food distribution before adding more to the system, and it starts in the grocery aisle. On an episode of the Aisle 42 Podcast, our President and COO Jordan Schenck shared how Flashfood is helping grocery stores navigate the balance between availability and shrink management, and how shoppers benefit. Take a listen if you’re interested in hearing more about how: 🍅We’re reframing food security by prioritizing fresh, high-quality food at a fraction of the usual cost.  🥑Grocery stores partnering with us can more confidently order produce, knowing they have a path to sell it.  🫑Making food rescue fun and accessible is essential to solving the problem. … and more! Thanks to Ethical Food Group's Corwin Hiebert for the great conversation. Full episode in the comments below ⤵️

Our President & COO Jordan Schenck is speaking on a panel next week for #LAClimateWeek, hosted by Seeds of Hope and FoodxClimate. It's a FREE event on April 9th, at St Paul's Commons in Echo Park, Los Angeles. There will be excellent snacks, cooking demos, composting workshops and of course discussion on how we build a sustainable food system that can feed the growing global conversation. Jordan will be speaking alongside Dr. Lara Ramdin 🇬🇧 and Gabe Tavas of Symmetry Wood. We hope you'll join us! Registration link in the comments, below. #LACW #LACW25 LA Climate Week #upcycling #foodwaste

Today we're kicking off a Partner Spotlight series to introduce our audience to grocers across the Flashfood platform. We'll share the grocer's story and what makes their community special, as well as insights into how Flashfood is working at their store. We hope you enjoy! The first one features Natures Emporium LP , based in the greater Toronto area, through a conversation with Co-Founder and CEO Joe D'Addario 🇨🇦

Kicking off Earth Month feeling inspired 🌏 Last night, our team attended Food Tank and Compass Group’s #StopFoodWasteDay event, a night filled with organizations and leaders committed to building a more sustainable food system. With voices of local entrepreneurs, educators in food studies, Broadway stars, celebrity chefs, and young poets, the discussions around how to approach zero-waste were unlimited. Our top takeaways: 🫑 Dehydrating and composting is on the rise: Consumers are not only interested in making the most of their groceries budgets, but the lifespan of their food. 🫐 Lessening food waste is a behavioral change that starts in the kitchen: The design and process for consumers to integrate this mindset need to balance convenience and value. 🍅 Every decision counts and brings us closer to a zero-waste future: Whether you’re mapping out a weekly meal plan or choosing to create a stock out of chicken bones, these choices matter and can offer substantial benefits for our planet. Thank you to Food Tank, Compass Group, NYU Steinhardt School of Culture, Education, and Human Development, and Mill for putting together a great night – and for creating a community where we can support and learn from each others' wins and impact. 

Started the morning with a real chuckle seeing a supercut of shoppers that have never heard of Flashfood. We're glass half full kinda people. Welcome to the family. Really fun piece with Kiara Lancaster-Hay at WXYZ-TV. Detroit shoppers have now been informed! Flashfood helps you save money on groceries, and Meijer is where the goods are. Full segment, here: https://lnkd.in/eWZVNEgP

Episode 6 of our series #TheLeftovers is here! Guest host Calli Brannan (VP of Customer Success at Flashfood) is joined by Danielle Todd, Founder and Executive Director of Make Food Not Waste, a Detroit-based nonprofit working to solve food waste in Michigan through policy, hunger action and community collaboration. Calli and Danielle catch up on the state of food waste in Michigan today, the organization's strategy to go deep versus wide, and how to build enthusiasm for big problems. This is a fun, tactic-focused episode. Perfect for anyone wondering how to build coalitions and create real change in their community. Full episode on YouTube in the comments below ↩️ Shoutout Project Drawdown for Danielle's inspiration!

It’s no secret that Americans are changing the way they shop for groceries. In today's economic landscape, Flashfood helps retailers respond to reach shoppers moving away from dining out for health or budget reasons. We conducted a survey with The Harris Poll earlier this year to uncover how US shoppers will plan to purchase and manage their weekly food expenses and daily meals. One of the most revealing findings was evident in the 89% of U.S. consumers who reported eating at home more frequently to save money. As grocery retailers navigate this shift in priorities, we’re seeing this year as an opportunity for them to use technology like Flashfood’s to get ahead of what shoppers need. Thank you Stephanie Gravalese for the insightful Forbes story on America’s food culture! https://lnkd.in/eteqsmu8

Flashfood is being recognized on the Forward Fooding #FoodTech500 List, the world’s first definitive list of the global entrepreneurial talent at the intersection between food, technology and sustainability! ♻️ In an industry where accolades tend to go to the flashy solutions, we're excited to be recognized for a simple idea: that we should feed families, not landfills. We believe in our brand of innovation and we applaud Forward Fooding for recognizing the role food waste reduction plays in building a sustainable food system. While climate change poses an ongoing threat to food security, we're committed to our solution that address both challenges simultaneously. Take a look at the full list – we’re in great company! #ForwardFooding #FoodTech500 #agrifoodtech #innovation #sustainability #foodsystems

Flashfood has been named to Fast Company 2025 Most Innovative Companies List! For the first time, we’re recognized for our work in the Finance and Personal Finance category. 🏆 This is an incredible honor and motivates us to continue the incredible work of our mission. Flashfood is built on the belief that innovation – and doing the right thing for humanity – can also be good for business. It’s not always about building the next big flashy idea, it’s about using the things that are available right now and making something better out of them. As families face higher grocery prices, economic uncertainty climbs and food continues to go to landfills, we're proud to be recognized as a solution for these urgent challenges. In 2024, our team:  🌟 Launched Flashfood for Independents to meet the digital needs of independent grocers  🌟 Landed on the west coast of the US by partnering with The Save Mart Companies 🌟 Diverted more than 25 million pounds of food from landfills, while saving shoppers a collective $62 million We couldn’t have done it without our amazing team, our retail partners, and our shoppers! Here’s to 2025 💫 Read more about our win here: https://lnkd.in/e76rqJkV #FCMostInnovative

⭐A mini case study on referrals at Flashfood ⭐ Marketplaces like Flashfood are built on the activity of our most dedicated shoppers. Referrals are important because when a user who loves Flashfood refers another, we tend to see those new users have much higher stickiness and GMV with the company. And like many companies, acquiring a new customer through referrals has a much lower customer acquisition cost (CAC) than other traditional methods. Two months ago we embarked on a project to increase referrals at Flashfood and I wanted to share some of those insights and results. What we did: Easier access: We added a dedicated “referral tab” to the home screen of the app. Lowering barrier to entry: We changed the minimum order value to $7 (from $10). Streamlined process: We added the ability to enter a referral code at checkout. Proactive outreach: We now include a referral block in our regular CRM emails to expand awareness. Results in just one month post-changes:  We saw a 60% increase in referral redemptions. The total number of orders made on referrals went up 107%. Average GMV for orders made on referrals increased by 28%. The total GMV these redeemers drove went up 113%. All brands are seeing higher CAC in a world where digital marketing costs continue to rise, and traditional outreach methods have diminished returns. The key to success is maximizing the value of existing shoppers, including their ability to be an advocate for your brand and product. I’m super proud of the team’s work on referrals and there’s more to come here. Reminder to pay attention to your most valuable customers!