Upflowy

We call our AI copilot Psyke 'the sweet spot for agencies' because at the rate we're bringing them on as partners, it really is for them. Where previously producing on-brand content (especially for the long-tail) was an extremely costly exercise in time, effort and money - now, with Psyke, agencies can produce campaigns in hours and help their clients do more with AI, improving their retention and ROI statistics 10X in the process! Book a demo call with Guillaume Ang & Adam Agresta today, so you can see how a neuroscience infused AI copilot can slot right in as an additional (highly valuable) member of your team!

It's been an extremely long time since these Upflowy founder photos were released for media (around the time of our 2022 fundraise announcement?) Looking to post-Easter time, looks like we will be organising a new wave of headshots and a new wave of merch! 🧠 Changes are afoot at Upflowy... 🚀

Yes, I get very excited talking about the range of product features we build into our AI copilot Psyke, here at Upflowy. But with good reason: it works! Agencies and marketers love it, and we can communicate how teams can capitalise on their AI-led marketing moving fwd. Lots of marketing tasks used to take time, and infused with lots of guesswork too. But now, with Psyke, companies have a neuroscience-infused AI product that creates on-brand campaign assets, at scale, in a fraction of the time, with 10X+ the ROI and output. Previously I've mentioned Automated Brand Colour Ingestion and Custom Code Embeds. Today, it's all about Bulk Image Uploads! Teams can organise their assets by uploading many images at once, then let Psyke arrange the content into an easy, drag-and-drop form to be able to scale production ease in the blink of an eye. Book a call with me today as I showcase how Psyke becomes the MVP of your marketing operation, and help your company scale in an incredibly effective way 🚀

Cravings. Let's talk about why they feel so impossible to resist AND that waiting just 10 minutes, can make them disappear. The 10 minute rule is influenced by neuroscience, determining cravings for things like 🚬 OR impulse purchases, thanks to the brains limbic system. This limbic system? That's responsible for instant gratification. But, here is a trick. If you wait, your prefrontal cortex (the logical part of your brain) kicks in and overrides the urge. Studies shows that most cravings fade within minutes if there aren't acted on. This is why delayed based techniques work in addiction therapy, where observing cravings rather than reacting, result in more positive outcomes. For marketers: this is a double-edged sword. If you want customers to make lasting decisions: help them slow down, reinforce long-term benefits, create reflection points, and let them choose with clarity. 🧠🧠 Hi, I'm Guillaume Ang, and at Upflowy, we embed neuroscience into our product features in building Psyke: an AI copilot that sits in your team and helps you ship on-brand marketing assets, at scale. Ever sat in front of your marketing assets and guessed the outcomes (even leaning into bias)? With Psyke, you can remove the guesswork and do more of the good work as you produce scientifically justified assets that take our learnings of the human brain (such as the 10 minute rule) then generate the assets that work for customers. Humans. Book a call with me today, so I can show you a full demo run-through, of Psyke!

Last week, I started showcasing a series of LinkedIn videos how this AI&Neuroscience copilot Psyke I keep talking about, actually works (like magic)! Last week - Custom Code Embeds. Today? Automated Brand Colour Ingestion to create on-brand assets at scale, in hours! We've built a copilot which is a part of your marketing team, instantly working to generate pagesets for brands that are stylised in line with brand guidelines, simply by providing your URL. Better contrast for visibility SEO-friendly designs. And a more accurate representation of your brand. We're continually improving our Colour Ingestion feature (thanks to our phenomenal eng team) and creating features that used to take marketers a lot of time, creating a lot of guesswork in the process. But no more. Now, we're helping organisations refine their AI-led marketing approach, and get marketers doing more meaningful work, by removing a lot of the headaches from their day to day, to see rapid results and ROI If you'd like to accelerate your AI-led approach for your organisation, book a demo with me today, and I'll show you how Psyke can help you scale your on-brand campaign output, immediately. 🚀

There's a time to go fast, and there's a time in the year to slow down. As a founder, I know this full well having been through many a cycle of growth, so a very fast and full-on start to the year with Upflowy also requires some leave to counter that intensity! I'll be offline in a couple of weeks to spend time with my family, and distract myself a bit more with relaxing (which I anticipate will probably help me work through some of the business-building puzzle pieces that occupy my mind daily). It's been awesome to start the year super strong, speaking to many agencies and tech companies on AI-led marketing practices, and how our Psyke copilot helps marketers do more fulfilling work, and less guesswork. I've got a few last spots in my calendar for business owners who want to book in, and get a perspective on how they can can integrate AI into their business, before they (hopefully) step away and have some downtime over Easter too! Lots more on the way from us at Upflowy - keep your eyes our for more neuroscience-meets-marketing goodness!

I talk a LOT about neuromarketing, but how does that translate into Psyke, our AI technology? Well, I've begun producing a number of videos to showcase the features that marketers need, so they can much much more, with far less guesswork. Today I'm showcasing how our AI copilot allows for quick and simple custom code embeds, allowing marketers to easily use the custom code they require, and how they include third-party tools and widgets on their newly created pages (produced in the hundreds, fast). Want to add a form, a video, or maybe a calendar booking extension? Easy! Fast! This is just one of the many useful features we're enabling for marketers with Psyke, as they embrace an AI-led marketing approach, helped by neuroscience to create the output that resonates with customers. hope you enjoy this new feature for custom code embeds and find it useful! Book a demo call with me today so I can show you how powerful this AI copilot is 👋

Now that we're moving on from April Fools posts, let's resume normal transmission: talking about neuromarketing! 🧠 Did you know: 600 million years ago, as explained in 'A Brief History of Intelligence', the first moving organisms evolved a bilateral body plan (front, back and two symmetrical sides). Why? Because movement required just two basic instructions: go forward or turn. This simple navigation system shaped how our brains evolved. Even today, our primary instincts are approach or avoid - a survival mechanism deeply wired into our decision-making. In neuromarketing, this matters. The way we design ads, websites, and product placements should align with this instinct: Make decisions easy. Guide attention. Minimise friction. Simple, intuitive design taps into 600 million years of brain evolution, helping brands guide customer decisions. 🧠 🧠 Normal transmission for myself and our team is to talk continuously about the nascent practice of neuromarketing, and how companies who embrace this approach when scaling their AI-led marketing efforts! We've launched Psyke, an AI & Neuroscience copilot helping companies ship on-brand campaign assets at scale, and we are demo-ing it today for agencies, ecommerce companies, service providers and more. No Jokes. Book a demo showcase with me now 👇

A human visiting a webpage isn’t just scrolling - they’re following a map their brain has already built! 🧠 Early vertebrates evolved the ability to map their environment, helping them find food, avoid danger, and navigate with ease. Fast forward to today: after seeing over 20,000 webpages a year, our brains apply the same mapping instincts online. We recognise patterns & predict layouts, plus feel lost when things aren’t where we expect them to be. For marketers, this is powerful. A familiar design builds comfort While a small disruption (like a misplaced chair in your home) grabs attention. The best webpages don’t just look good, they they guide visitors effortlessly, while knowing exactly when to break the pattern to spark curiosity. 🧠 🧠 I'm Guillaume Ang, Co-Founder of Upflowy, and I love sharing brief videos of neuroscience topics and how the world of marketing & brand fits into it! We've created Psyke, a powerful AI copilot that helps marketers ship on-brand campaign assets (such as landing pages) at scale, infused with neuroscience recipes to justify why decisions would be made to help marketers ship more, faster, and easier. I'm in demo mode currently, showcasing Psyke to hundreds of agencies, ecommerce brands, service providers and more. Contact me for a demo of Psyke today, it's mind 🧠 blowing.

We owe so much of our understanding of the human brain to our efforts in creating artificial intelligence! 🧠 In 1982, John Hopfield introduced associative memory models, helping us understand how we human store and retrieve memories. 🧠 In 1986, Geoffrey Hinton discovered backpropagation algorithm, a breakthrough that reshaped our understanding of human learning. 🧠 In 1995, Peter Dayan’s research on reinforcement learning showed how our brain learns from rewards and mistakes. 🧠 And in 2006, Hinton’s breakthroughs in unsupervised learning showed that emotions are emergent properties of complex pattern recognition. Here at Upflowy when building our AI&Neuroscience copilot Psyke, we embrace this synergy by modelling how human brains react to marketing interactions. In understanding the neural foundations of consumer behavior, we continue our aim of creating more meaningful and effective marketing strategies! 🧠 Keen to understand how our copilot Psyke helps companies such as agencies, ecommerce and more scale their AI-led marketing efforts? Book a chat with me now, Psyke is a very powerful addition to your workday BAU!