RexLocal

Wow, Sydney, what an incredible turnout to our Eyecare Social event last week! For the first time ever, we had a collaborative event between the optical and beauty industry, as we believe that building strong relationships can create amazing opportunities for both fields. We want to create an intimate space where business owners and team members can find their own support network, get inspired by ideas that others have executed, and be empowered to apply it to their own business. It’s been incredible being able to meet our community. If you’d like to be a part of our next event, register at https://lnkd.in/dP-bmHQt to be the first to know. A huge thanks to Eye Candy Optics OphthalmoPro RYAN ADDA for making the event possible. WorkRex Aelo Lance Qian

Just going to put this vid here - we hosted our first community event on Monday and absolutely packed out the bar! We know (from our own experience) that it’s so easy to get lost in the day-to-day of running a small business so building community was our the #1 theme for the night We wanted to create an intimate space where business owners and team members can find their own support network, get inspired by ideas that others have executed and be empowered to apply it to their own business. This is just the first of many events that we’ll do across ANZ - register at https://lnkd.in/gJQdMd5j to be invited Aelo Optometry Australia RYAN ADDA

What do every one of these brands have in common? (besides making frequent appearances in my bank statements) They’ve all been fined by the ACMA in the past year for a collective of more than $10M for breaching customer messaging compliance rules. Not only that, I took a quick look at each fine and it suggests penalties are actually getting harsher with the $ amount cost of fines per non compliant message increasing by more than 70% in 2024 so far - that's an average of $3.8 in fines for every non compliant message. So what does this mean if you’re a small or medium business that doesn’t quite have the same resources as one of the brands above? Just complete radio silence on ever trying to message your customers? That doesn’t quite work either - especially if you’re trying to build customer trust while growing your business. That’s where it’s very important you have either a marketing compliance specialist in your team, or have a partner (like WorkRex) that can proactively check for marketing compliance and ensure it gets maintained with every campaign Over the next couple weeks I’ll try to cover some of the unexpected compliance requirements a small business will need to be aware of, and save yourself $$ thousands in potential non-compliance fines

Big welcome to Leanne Sergejew and the team at Nepean Optical for joining the WorkRex fam! Nepean Optical is long established right on the peninsula coast, but were looking for opportunities to tap into their data to maximise their customer engagement. Using WorkRex, they've so far been able to proactively re-activate churned customers and generate more orders. Excited to see where we can take this!

Thrilled about this one - Michael Jones and the team at RJK Optometry are literally the longest established independent practice in Coffs Harbour with more than 70 years of experience. Looking forward to supporting them with proactively engaging customers and pushing the envelope with technology. Show them some love!

Showing some love to the brother duo Matt & Daniel at Taylor Eyewear - Optometrists and great to see them be able to unlock easy incremental revenue using WorkRex. Taylor Eyewear is one of Queensland's premium optometrists with one of the most engaged customer bases we've seen They partnered with us to identify triggers that can help showcase their personality & customer service even when customers weren't in the stores. They've been able to engage an extra 300+ customers every month in <2 minutes, and unlock multiple-thousands in incremental revenue each month. So good to support the team!!

TRI NGUYEN and the folks at Luna Eyewear Optometrists were one of our early customers, so it's exciting to share this Luna Eyewear is a boutique optometrist right in Prahran. They’ve got a super high bar for customer service and wanted a better way to engage their customer base at scale (without losing that personal touch). Luna Eyewear partnered with WorkRex to identify proactive triggers that can re-activate past customers, and also proactively engage customers to place contact lens orders. Still early days, but already exciting to see Luna Eyewear unlock multiple appointments and customer orders every week which can add up to unlocking an extra $3K/month in revenue. Not bad for a couple hours work. Thanks for the support Luna Eyewear Optometrists!