Lyka

🚀📺 Our first ever TVC is here, and it’s ‘For Dogs’ 🐕 With the majority of dogs in Australia living off highly-processed kibble, our new campaign brings a fresh perspective: Dogs are desperately craving real food. In the spot, director Stef Smith from PHOTOPLAY | PLAYTIME creates a world that makes dog people feel at home, with vibrant characters, playful moments, and of course, tons of dogs 🐶 We’re rolling out this campaign across multiple channels, launching on linear TV and BVOD, with a push across outdoor, social, and YouTube. If you're in Sydney, Melbourne, or Brisbane—keep an eye out! A huge thank you to our media partners Alchemy One (B Corp), the whole team at Photoplay and of course our very own dream team: 🔥 Head of Marketing: Ben Lemon 🎨 Creative Director: Analise Burwood 📣 Brand Director: Cassandra Do Carmo 🖌️ Design Director: Cindy Erlina ✍️ Senior Creative Copywriter: Josephine Branscomb 🎬 Senior Creative Producer: Emily Green 📱Social Media Manager: April Gore

Come with us behind the scenes of our first TV commercial, For Dogs 🎬 Of course we had to fit in as many pups as possible – 15 to be exact 🐶 These adorable stars are coming soon to a screen near you, so stay tuned.

The human and animal bond is something that's engrained in all our hearts at Lyka 💚 One vet and charity working hard to support that bond is Cherished Pets. Discover their story and learn how you can make a difference below:

What a way to wrap up the year 🥳 We've been voted the People's Choice Award for Best Quality Dog Food by WeMoney 🐾 This recognition is a testament to the dedication and passion of our incredible team ❤️

Have you spotted these dogs around Sydney? 👀🤩 We’re thrilled to share our new OOH campaign, featuring five real Lyka customers whose lives have transformed since making the switch to real food. From street furniture to buses and billboards, these five adorable pups are now the official faces of life-changing dog food 🐶 Each one has a unique health journey that showcases the incredible impact the right nutrition can have on our furry family members. A huge shoutout to our team and partners for their dedication in bringing this campaign to life: Analise Burwood Emily Green Cassandra Do Carmo Ben Lemon Nadya Mendez Josephine Branscomb Lizzie Wood April Gore Liana Rossi Christopher B. It isn’t over yet - keep an eye out around Sydney and you might catch a glimpse of these inspiring dogs in action! 🚀

The average lifespan of a dog is just 11.4 years. That’s only 11 Christmases, 11 summers at the beach and 11 birthdays spent together. It’s simply not enough. Our Co-Founder, Dr Matthew J Muir, recently spoke at SXSW Sydney about our mission to double pet life spans by 2050. Is it audacious? Yes. But is it possible? Yes, and for the sake of our beloved pets, we have to try. Swipe to discover more and learn Dr. Matt's tips to help pet parents ensure their dogs live longer, starting today. #sxswsydney #sxsw

Today is Veterinary Nurse and Technician Day - an important day to stop and celebrate the amazing vet nurses, technicians and support staff whose tireless commitment and compassion make a profound difference in the lives of our animals 🐾💚 From comforting anxious pets to educating pet parents and supporting vets in their crucial work, they're there every step of the way and are essential to the health and happiness of our furry family members. They are the unsung heroes whose impact resonates far beyond the clinic walls, touching the hearts of pet parents everywhere. To all vet nurses and technicians: Thank you, we appreciate you! #VetNurseAndTechDay #VNTAW2024

Lyka takes SXSW Sydney💥 Next week, our Co-Founder Dr Matthew J Muir will take the stage at SXSW to tackle a groundbreaking question: 🐕 Can we double pet lifespans by 2050? In his talk, Dr. Matt discusses how advancements in science and technology can extend our pets’ health and lifespan. He presents a vision for 2050, highlighting the role that precision health tech and holistic practices can play in delaying saying goodbye to our pets, while unlocking unexpected insights for human longevity. Don’t miss this opportunity to hear from a true thought leader on a topic that resonates with all pet parents: 🗓️ Wednesday, October 16th 🕒 11:15am-11:45am 📍 ICC Sydney For more details, check out the session here: https://lnkd.in/gDP8BdiV #SXSW #SXSWSydney #Innovation

Our team recently ventured outdoors to support Greenfleet, our sustainability partner, in planting native trees 🌳 Sydney HQ pack members traveled to Lucas Heights, on the lands of the Dharawal people, to gain insight into Greenfleet's important work before getting hands-on and planting hundreds of trees 🌱 Meanwhile, our Melbourne team visited the Strzelecki Nature Link in Victoria's South Gippsland, on Boon Wurrung Country. Once restored, this project will create 3.5 kilometres of contiguous koala habitat 🐨 We're incredibly proud to partner with Greenfleet, whose important work in restoring ecosystems through planting native trees helps absorb carbon and improve local fauna, flora, riverbeds, and communities 🌏

Introducing our latest innovation: Hypoallergenic Pro 🧑🔬 At Lyka, we believe every dog deserves the very best in health and nutrition. That’s why today we’re excited to unveil Hypoallergenic Pro - a therapeutic diet designed specifically for dogs with food allergies, skin conditions, or gut sensitivities. Made with Australian rangeland goat, this novel protein diet is formulated without common food allergens, making it the perfect choice for dogs with dietary sensitivities 🐐 Our team has dedicated an enormous amount of time and research into perfecting this new addition to our lineup of real food meals. We’re thrilled to offer targeted nutrition that addresses specific health concerns for dogs. Learn more about Hypoallergenic Pro in the link below: https://lnkd.in/gYQYkhhh #innovation #therapeuticdiet #hypoallergenicdogfood