Archangel is delighted to have led Flowing Bee’s pre-seed round alongside our friends at Antler, University of Melbourne Genesis Fund, LaunchVic Alice Anderson Fund, M8 Ventures and an A-team of strategic angels. Michael and Sara are world-class Victorian founders hungry to disrupt enterprise brand communications on a global scale. The suite of Flowing Bee products puts the customer squarely back at the centre of marketing automations and allows brands to drive real behavioural change 20x quicker, cheaper and more effectively than existing agency led engagements. Watch this space because this team might just break the game.
🚀 Super excited to announce that Flowing Bee has raised $1.6M to put the customer back at the centre of marketing automation! Brands waste billions on ineffective campaigns because they miss the true psychological drivers of consumer behaviour. Flowing Bee changes that—combining AI and behavioural science to deliver deep audience insights and create high-performing campaigns at speed. A massive thank you to our incredible investors—Archangel Ventures, University of Melbourne Genesis Pre-Seed Fund, Antler, LaunchVic Alice Anderson Fund, M8 Ventures, and our amazing strategic angel investors, including Andrew J. Nash, Philip Otley, Christine Tursky and Dave Slutzkin. Your belief in our vision means everything. This is just the beginning, and we can’t wait to show you what’s next. 🔗 Read more in the comments #Marketing #AI #BehaviouralScience #Startups #FlowingBee #Fundraising #MarTech #Growth 🚀🐝 👥 Huge thanks to: Andrew Cicutto Ben Armstrong Quentin Wallace 😱 😱 Rayn Ong James McClure Mike Abbott Michael Kron Hun Gan Ken Jefferd 🔗Colin McLeod Brian Pang Stefani Adams Kate Cornick Michelle Vu Alan Jones Emily Rich Andrew J. Nash Philip Otley Christine Tursky Dave Slutzkin Philip Wade Jaxon Hickey Simon Murphy Marina Chelak Phoebe Gardner Tania Turnbull Tony Clement Sara Khorasani Joe Schmetzer Mladen Jovanovic