Curaçao Hospitality and Tourism Association (CHATA)

Last week I attended the Curaçao Tourism update - first quarterly membership meeting, organized by CHATA and presented by Anuschka M. Cova. The tourism industry of Curaçao is flourishing and rapid developments taking place. Government & Industry Insights – Minister Charles Cooper reaffirmed government support for entrepreneurship and tourism development. – Ronella Croes, CEO of the Aruba Tourism Authority (ATA), offered lessons from Aruba’s regenerative tourism strategy and its shift from volume to value-based growth. – Christine Champagnard (CTB) presented a 2025 outlook forecasting a 9% increase in arrivals, supported by research on tourism impact and sustainability. – Richard Doornbosch, CBCS President, emphasized a “People, Profit, Planet” approach, advocating sustainable tourism aligned with Curaçao’s long-term capacity. – Humberto de Castro, CPA Managing Director, shared strong cruise sector growth: 800,000 passengers expected in 2024 and Curaçao earning top-5 rankings in the BREA survey.

Ready to rethink the future of marketing? Meet Gino Jacobs and Boudino de Jong – the visionary founders of Profound, a leading strategy, branding, and digital agency known for pushing boundaries and delivering bold results. At CHATA’s AI & Marketing Summit 2025, they’ll take the stage together to explore the evolving world of marketing, blending timeless principles with cutting-edge AI applications that go way beyond ChatGPT. Expect real business cases. Real results. And real talk from two of the most forward-thinking minds in the game. This is your chance to get inspired, challenged, and equipped for what’s next. Don’t just keep up – lead. ⸻ 🗓️ Thursday, May 8, 2025 🕒 3:30 PM – 7:00 PM 📍 The Rif at Mangrove Beach Corendon Curaçao 🎟️ Tickets: https://lnkd.in/eVHKR_uK

Thank you so much for the kind mention and thoughtful message. It was a pleasure having you at the event! We’re excited to continue collaborating with stakeholders to strengthen Curaçao’s tourism and hospitality sector—together with our members, especially valued partners like you. Welcome to the CHATA family!

Are you measuring the right marketing metrics? 🤔 Meet Diederik Kemmerling, one of our top speakers at Chata's AI & Marketing Summit 2025 on May 8. As the founder & owner of The Lab Digital Marketing Agency, he has an impressive track record helping clients grow through digital marketing. During his keynote, Diederik will dive into the latest trends in digital marketing, with a special focus on the impact of AI and how to measure your marketing efforts more effectively. We all know KPIs like clicks and views. But what about the real impact, like Return on Investment (ROI) or Return on Ad Spend (ROAS)? With this in-depth session, you'll be able to take your marketing game to the next level. Claim your seat now! Don't miss this opportunity. 🗓️ Date: Thursday, May 8, 2025 🕒 Time: 3:30 PM - 7:00 PM 📍 Location: The Rif at Mangrove Beach Corendon Curaçao 🎟️ Tickets: https://lnkd.in/eVHKR_uK

Limited seats available!👇 CHATA invites all Curaçao hospitality and tourism businesses to the Chata's AI & Marketing Summit 2025: Mastering Digital Marketing, AI, Persuasion & Conversion! 🔥 Learn from global leaders like Carlos Gil, Ian van der Wurff, and Diederik Kemmerling and discover how to master the latest marketing techniques to level-up your business in Curaçao's competitive tourism market. 🗓️ Date: Thursday, May 8, 2025 🕒 Time: 3:30 PM - 7:00 PM 📍 Location: The Rif at Mangrove Beach Corendon Curaçao 🎟️ Get your tickets now: https://lnkd.in/eVHKR_uK

Your Future in Hospitality Starts Here – Just Like Farley!” Have you ever dreamed of a career where you can meet new people, create unforgettable experiences, and contribute to Curaçao’s booming tourism industry? The hospitality world is calling—and there’s a place for YOU in it!  Meet Farley Hollander, Resident Manager at Avila Beach Hotel. He started right here on our island, studied and worked his way up, and now plays a key role in one of Curaçao’s leading hotels. Just like Farley, YOU can turn your passion into a rewarding career in hospitality!   Why Choose Hospitality? ✅ Study while you work – gain real-world experience and grow your skills ✅ Job security – hospitality and tourism are Curaçao’s biggest industries ✅ Exciting career paths – from hotels and restaurants to event planning and tourism management ✅ Be part of something bigger – help shape the future of our island’s hospitality sector Now is the time to invest in your future! Whether you’re just starting or looking for a career change, the opportunities are endless. Take the first step today! Contact us to learn more about study programs, training, and job openings in hospitality.   #FutureInHospitality #BeLikeFarley #StudyAndWork #TourismCuraçao #HospitalityCareer #NosTURismo

🎉 CHATA Celebrates Successful Completion of Brazilian Portuguese Course! 🇧🇷✨ 59 dedicated hospitality professionals have officially completed the Brazilian Portuguese A1.1 & A2 Language Course, making strides in enhancing guest experiences for our growing Brazilian tourist market! 🏝️ The certification ceremony, held at Rilèks Beach Bar & Rooftop, a valued CHATA member, recognized their hard work and passion for improving Curaçao's hospitality services. Congratulations to all participants and a special shoutout to our top performers, Mrs. Stephanie Monte and Emilie Prophete! 🙌 Additionally, CHATA expresses sincere gratitude to its members who actively supported this initiative.  We’re excited to announce a new course starting March 18, 2025—continuing our mission to bridge language barriers and ensure Curaçao remains a welcoming destination for all. 🌍 #CHATA #CHATAmembers #BrazilianPortugueseCourse #BridgeLanguageBarriers #Celebration #LanguageCourse

🌟 Kicking Off 2025 in Style! 🇨🇼✨ CHATA hosted a successful reception at the Curaçao Maritime Museum, bringing together over 140 key industry leaders, stakeholders, and government officials to celebrate Curaçao’s record-breaking year in tourism and set the stage for sustainable growth in 2025! 💡 2024 in numbers: ✔️ 700K stayover visitors ✔️ 800 K + cruise visitors ✔️ 2M airport passengers ✔️ 19% growth in RevPAR ✔️ Tourism = 48% of Curaçao’s GDP CHATA CEO Anuschka Cova celebrated these achievements but warned that sustainable growth requires action now. “We must protect what makes Curaçao unique—our people, product quality, and authenticity—while ensuring long-term success. The time to think about sustainability is now!” Chairwoman Mimi Luttge, Minister of Economic Development Charles Cooper, and Director Muryad de Bruijn of CTB echoed this message, emphasizing the importance of strategic collaboration to secure the future of Curaçao’s tourism industry. With continued partnerships between CHATA, CTB, CAP, the government, and industry stakeholders, and members, Curaçao is ready to take tourism to the next level! Cheers to 2025!! #CHATA #CuraçaoTourism #SustainableGrowth #ActNow #Hospitality #TourismLeadership #VisitCuraçao #TourismExcellence #CuraçaoMaritimeMuseum

Last week, CHATA proudly represented the hospitality sector during a panel at the mini-seminar hosted by the Association of Dutch Caribbean Economists. The event spotlighted the economic outlook for Curaçao, Sint Maarten, and Aruba, offering valuable insights into sustainable growth and innovative tourism strategies. With 700,000 stay-over tourists recorded in December 2024 and a 19% RevPAR growth compared to 2023, Curaçao tourism continues to drive our economy. In collaboration with the government and CTB, we are shaping strategies focused on sustainable growth, diversifying activities, and enhancing infrastructure and workforce development. ✨ Together, we are building an economically strong and sustainable future. 🌍 Want to know more? Read the full article on our website. 👇 https://lnkd.in/dgv-E3kA #Tourism #SustainableGrowth #CaribbeanEconomy #CHATA #TourismEvent

🌹✨ Ride for the Roses Curaçao! ✨🌹   Chata is proud to partner up with this amazing event. So please, join us and thousands of others on January 26, 2025, as we ride, walk, swim, or run to support the 5,000 cancer patients who bravely fight every day. Inspired by Olympic champion Maarten van der Weijden’s story of strength, this event honors resilience and unites us in the fight against cancer.   Mark your calendars! 🗓️ On Sunday, January 26, 2025, take part in: 🚴 The Ride: Cycling in 3 categories starting and finishing at Mambo Boulevard. 🚶♂️ The Walk: A 7 km route over the iconic Juliana Bridge and through Scharloo. 🏊♀️ The Swim: Open water from Jan Thiel to Seaquarium Beach. 🏃♀️ The Run: A new competitive addition before the Walk!   💡 Why join? Every penny supports cancer patients and their families, providing vital care. Together, we raise funds, build awareness, and show solidarity in the fight against cancer.   Be part of something bigger! Sign up now at https://lnkd.in/d2bAgVVh